DAGMAR approach

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All about the DAGMAR Approach of Advertising Communication.

Russel H. Colley developed this model for setting advertising objectives and
measuring the results.

 Concrete and Measurable
 Target Audience
 Benchmark and Degree of Change
Sought
 SpecifiedTime Period
 Written Goal

DAGMAR approach

DAGMAR approach

DAGMAR approach

DAGMAR approach

DAGMAR approach

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DAGMAR approach

1.

2. Russel H. Colley developed this model for setting advertising objectives and measuring the results.

3.

4.

5.  Concrete and Measurable  Target Audience  Benchmark and Degree of Change Sought  SpecifiedTime Period  Written Goal