Recession & Marketing – A positive Outlook A CURTAIN RAISER

A CURTAIN RAISER

Marketing in Recession is… Turning something which is seen as negative…… To a positive outlook…. More Revenue / Sales/ Greater share of Voice & Customer Relationships

Its all about a matter of prospective…

Let us understand what Recession is? Recession is the economy shrinking for two consecutive quarters with a decrease in the GDP GDP = Value of all the reported goods and services produced by the people operating in the country GDP = MONEY VALUE OF {C + I + G + (X – M)} C = Consumables, I = Gross Investments, G = Government Spending, X = Exports, M = Imports

Recession is the economy shrinking for two consecutive quarters with a decrease in the GDP

GDP = Value of all the reported goods and services produced by the people operating in the country

Why recession happens? OVER PRODUCTION Supply > Demand LOW CONFIDENCE LEVEL Happens thru Word of Mouth and Assignable causes

OVER PRODUCTION

Supply > Demand

Indicators of Recession People buying less stuff Decrease in factory production Growing Unemployment Slump in personal Income An unhealthy stock market

People buying less stuff

Decrease in factory production

Growing Unemployment

Slump in personal Income

An unhealthy stock market

Roadblocks & opportunities in Recession

What should be done during recession? Research the customer Focus on family values Maintain Marketing Spending Adjust product portfolios Support distributors Adjust pricing tactics Stress market share Emphasize core values

Research the customer

Focus on family values

Maintain Marketing Spending

Adjust product portfolios

Support distributors

Adjust pricing tactics

Stress market share

Emphasize core values

Organize it & gain…

Re think on the project…

Re think Marketing… Outbound Marketing Telemarketing Email blasts Print Ads TV / Radio Ads Trade Shows Direct Mail Interruption Inbound Marketing SEO / SEM Blogging Social media RSS Free tools / trials Public relations Permission

Outbound Marketing

Telemarketing

Email blasts

Print Ads

TV / Radio Ads

Trade Shows

Direct Mail

Interruption

Inbound Marketing

SEO / SEM

Blogging

Social media

RSS

Free tools / trials

Public relations

Permission

What should marketers do? Build cross marketing relationships with a variety of partners Actively encourage customer referrals Take advantage of no cost media publicity Behave, company-wide, according to highly ethical & Green principles Use those principles to demonstrate points of difference that cast the company favourably in the eyes of its customers, suppliers, employees, competitors, media & general public Track, measure & evaluate all measures of paid advertising

Build cross marketing relationships with a variety of partners

Actively encourage customer referrals

Take advantage of no cost media publicity

Behave, company-wide, according to highly ethical & Green principles

Use those principles to demonstrate points of difference that cast the company favourably in the eyes of its customers, suppliers, employees, competitors, media & general public

Track, measure & evaluate all measures of paid advertising

Key points to remember… Lasso your leads Ensure that every lead opportunity is handled and accounted properly Many business do not realize that get good leads, everyday that slip thru the cracks.. In customer acquisition funnel identify and plug in the loop holes. An efficient lead generation process will free up cash and offer flexibility

Lasso your leads

Ensure that every lead opportunity is handled and accounted properly

Many business do not realize that get good leads, everyday that slip thru the cracks..

In customer acquisition funnel identify and plug in the loop holes.

An efficient lead generation process will free up cash and offer flexibility

Key points to remember… 2. Work with adjacent business Leverage adjacent marketing & sales strategies. Since everyone is feeling the heat, develop relationships with other companies to pool resources and refer internally Devise a strategy to offer more to the customers. Special offers, incentives may work the best…

2. Work with adjacent business

Leverage adjacent marketing & sales strategies.

Since everyone is feeling the heat, develop relationships with other companies to pool resources and refer internally

Devise a strategy to offer more to the customers. Special offers, incentives may work the best…

Key points to remember… 3. Motivate & upbeat the team Do not sing the recession tunes to any of the employees what so ever Never give them an opportunity to think that they have a reason to fail It starts at the top. Don’t ignore the reality however speak candidly Believe – Someone somewhere is buying what you sell Ask a question are u well positioned to market yourself

3. Motivate & upbeat the team

Do not sing the recession tunes to any of the employees what so ever

Never give them an opportunity to think that they have a reason to fail

It starts at the top. Don’t ignore the reality however speak candidly

Believe – Someone somewhere is buying what you sell

Ask a question are u well positioned to market yourself

How to overcome Recession… It is unhealthy for any nation to be in recession, thus government of the respective nation takes certain counter measures to reduce or eliminate its effects.. Important Point: Today, it is a market Economy Producers; Can produce and sell at their prices Consumers; Can decide to buy or not; Both Producers and Consumers are free to act; Not a forced action

It is unhealthy for any nation to be in recession, thus government of the respective nation takes certain counter measures to reduce or eliminate its effects..

ITS ALL ABOUT CHANGING THE PROSPECTIVE…… HOPING FOR THE SPEEDY RECOVERY…. RISHI ANAND Note: These is my point of view and may differ from yours. This presentation is based on my research and analysis

ITS ALL ABOUT CHANGING THE PROSPECTIVE……

HOPING FOR THE SPEEDY RECOVERY….

RISHI ANAND

Note: These is my point of view and may differ from yours. This presentation is based on my research and analysis