Recession & Marketing – A positive Outlook <ul><li>A CURTAIN RAISER </li></ul>
Marketing in Recession is… Turning something which is seen as negative…… To a positive outlook…. More Revenue / Sales/ Gre...
Its all about a matter of prospective…
Let us understand what Recession is? <ul><li>Recession  is the economy shrinking for two consecutive quarters with a decre...
Why recession happens? <ul><li>OVER PRODUCTION </li></ul><ul><li>Supply > Demand </li></ul>LOW CONFIDENCE LEVEL Happens th...
Indicators of Recession <ul><li>People buying less stuff </li></ul><ul><li>Decrease in factory production </li></ul><ul><l...
Roadblocks & opportunities in Recession
What should be done during recession? <ul><li>Research the customer </li></ul><ul><li>Focus on family values </li></ul><ul...
Organize it & gain…
Re think on the project…
Re think Marketing… <ul><li>Outbound Marketing </li></ul><ul><ul><li>Telemarketing </li></ul></ul><ul><ul><li>Email blasts...
What should marketers do? <ul><li>Build cross marketing relationships with a variety of partners </li></ul><ul><li>Activel...
Key points to remember… <ul><li>Lasso your leads </li></ul><ul><ul><li>Ensure that every lead opportunity is handled and a...
Key points to remember… <ul><li>2. Work with adjacent business </li></ul><ul><ul><li>Leverage adjacent marketing & sales s...
Key points to remember… <ul><li>3. Motivate & upbeat the team </li></ul><ul><ul><li>Do not sing the recession tunes to any...
 
How to overcome Recession… <ul><li>It is unhealthy for any nation to be in recession, thus government of the respective na...
<ul><li>ITS ALL ABOUT CHANGING THE PROSPECTIVE…… </li></ul><ul><li>HOPING FOR THE SPEEDY RECOVERY…. </li></ul><ul><li>RISH...
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Recession & Marketing A Positive Outlook

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Recession is all about change in OUTLOOK. CHange it and capitalize on the opportunities....

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  • Appreciate your efforts! Nice research as i could understand how it happens & wat shd one do deal with it.
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  • Good presentation.

    Thanks

    Sudhir
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  • Concise presentation. Good work.
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  • Thank you for sharing! More to come?
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  • Nice job Rishi, I was just here thinking about leads and you are right. We just need to work harder generating more. Also, adding value for the customer is very important now. Establishing your company as green and being true to that is extremely important these days.
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Recession & Marketing A Positive Outlook

  1. 1. Recession & Marketing – A positive Outlook <ul><li>A CURTAIN RAISER </li></ul>
  2. 2. Marketing in Recession is… Turning something which is seen as negative…… To a positive outlook…. More Revenue / Sales/ Greater share of Voice & Customer Relationships
  3. 3. Its all about a matter of prospective…
  4. 4. Let us understand what Recession is? <ul><li>Recession is the economy shrinking for two consecutive quarters with a decrease in the GDP </li></ul><ul><li>GDP = Value of all the reported goods and services produced by the people operating in the country </li></ul>GDP = MONEY VALUE OF {C + I + G + (X – M)} C = Consumables, I = Gross Investments, G = Government Spending, X = Exports, M = Imports
  5. 5. Why recession happens? <ul><li>OVER PRODUCTION </li></ul><ul><li>Supply > Demand </li></ul>LOW CONFIDENCE LEVEL Happens thru Word of Mouth and Assignable causes
  6. 6. Indicators of Recession <ul><li>People buying less stuff </li></ul><ul><li>Decrease in factory production </li></ul><ul><li>Growing Unemployment </li></ul><ul><li>Slump in personal Income </li></ul><ul><li>An unhealthy stock market </li></ul>
  7. 7. Roadblocks & opportunities in Recession
  8. 8. What should be done during recession? <ul><li>Research the customer </li></ul><ul><li>Focus on family values </li></ul><ul><li>Maintain Marketing Spending </li></ul><ul><li>Adjust product portfolios </li></ul><ul><li>Support distributors </li></ul><ul><li>Adjust pricing tactics </li></ul><ul><li>Stress market share </li></ul><ul><li>Emphasize core values </li></ul>
  9. 9. Organize it & gain…
  10. 10. Re think on the project…
  11. 11. Re think Marketing… <ul><li>Outbound Marketing </li></ul><ul><ul><li>Telemarketing </li></ul></ul><ul><ul><li>Email blasts </li></ul></ul><ul><ul><li>Print Ads </li></ul></ul><ul><ul><li>TV / Radio Ads </li></ul></ul><ul><ul><li>Trade Shows </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Interruption </li></ul></ul><ul><li>Inbound Marketing </li></ul><ul><ul><li>SEO / SEM </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Free tools / trials </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Permission </li></ul></ul>
  12. 12. What should marketers do? <ul><li>Build cross marketing relationships with a variety of partners </li></ul><ul><li>Actively encourage customer referrals </li></ul><ul><li>Take advantage of no cost media publicity </li></ul><ul><li>Behave, company-wide, according to highly ethical & Green principles </li></ul><ul><li>Use those principles to demonstrate points of difference that cast the company favourably in the eyes of its customers, suppliers, employees, competitors, media & general public </li></ul><ul><li>Track, measure & evaluate all measures of paid advertising </li></ul>
  13. 13. Key points to remember… <ul><li>Lasso your leads </li></ul><ul><ul><li>Ensure that every lead opportunity is handled and accounted properly </li></ul></ul><ul><ul><li>Many business do not realize that get good leads, everyday that slip thru the cracks.. </li></ul></ul><ul><ul><li>In customer acquisition funnel identify and plug in the loop holes. </li></ul></ul><ul><ul><li>An efficient lead generation process will free up cash and offer flexibility </li></ul></ul>
  14. 14. Key points to remember… <ul><li>2. Work with adjacent business </li></ul><ul><ul><li>Leverage adjacent marketing & sales strategies. </li></ul></ul><ul><ul><li>Since everyone is feeling the heat, develop relationships with other companies to pool resources and refer internally </li></ul></ul><ul><ul><li>Devise a strategy to offer more to the customers. Special offers, incentives may work the best… </li></ul></ul>
  15. 15. Key points to remember… <ul><li>3. Motivate & upbeat the team </li></ul><ul><ul><li>Do not sing the recession tunes to any of the employees what so ever </li></ul></ul><ul><ul><li>Never give them an opportunity to think that they have a reason to fail </li></ul></ul><ul><ul><li>It starts at the top. Don’t ignore the reality however speak candidly </li></ul></ul><ul><ul><li>Believe – Someone somewhere is buying what you sell </li></ul></ul><ul><ul><li>Ask a question are u well positioned to market yourself </li></ul></ul>
  16. 17. How to overcome Recession… <ul><li>It is unhealthy for any nation to be in recession, thus government of the respective nation takes certain counter measures to reduce or eliminate its effects.. </li></ul>Important Point: Today, it is a market Economy Producers; Can produce and sell at their prices Consumers; Can decide to buy or not; Both Producers and Consumers are free to act; Not a forced action
  17. 18. <ul><li>ITS ALL ABOUT CHANGING THE PROSPECTIVE…… </li></ul><ul><li>HOPING FOR THE SPEEDY RECOVERY…. </li></ul><ul><li>RISHI ANAND </li></ul><ul><li>Note: These is my point of view and may differ from yours. This presentation is based on my research and analysis </li></ul>

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