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Marketing environment
Marketing Environment
Marketing environment refers to all those activity which
have a bearing impact on all marketing acti...
Types of environment
Internal Environment
&
External environment
Internal environment
External environment
Internal Environment
 Promoters value
 Management structure
 Industrial relation
 Company image
 Research & Developme...
Marketing Mix
 Product
 Price
 Place
 Promotion
• promotion• place
• price• product
p p
pp
External environment
 Micro environment
&
 macro environment
Micro
environment
Macro
environment
Micro environment
 Customers
 Suppliers
 Competitors
 Marketing intermediaries.
Macro environment
 Economical factors
 Social / cultural factors
 Demographic factors
 Political & legal factors
 Nat...
SWOT - ANALYSIS
 Strength
 Weakness
 Opportunities
&
 Threats
strength
weakness
internal
opportunities
threats'
extern...
• Rishabh Agarwal
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Marketing environment

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Transcript of "Marketing environment"

  1. 1. Marketing environment
  2. 2. Marketing Environment Marketing environment refers to all those activity which have a bearing impact on all marketing activities.
  3. 3. Types of environment Internal Environment & External environment Internal environment External environment
  4. 4. Internal Environment  Promoters value  Management structure  Industrial relation  Company image  Research & Development  Human resource  Marketing mix
  5. 5. Marketing Mix  Product  Price  Place  Promotion • promotion• place • price• product p p pp
  6. 6. External environment  Micro environment &  macro environment Micro environment Macro environment
  7. 7. Micro environment  Customers  Suppliers  Competitors  Marketing intermediaries.
  8. 8. Macro environment  Economical factors  Social / cultural factors  Demographic factors  Political & legal factors  Natural factors  Technological factors
  9. 9. SWOT - ANALYSIS  Strength  Weakness  Opportunities &  Threats strength weakness internal opportunities threats' external
  10. 10. • Rishabh Agarwal
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