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Marketing environment
 

Marketing environment

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    Marketing environment Marketing environment Presentation Transcript

    • Marketing environment
    • Marketing Environment Marketing environment refers to all those activity which have a bearing impact on all marketing activities.
    • Types of environment Internal Environment & External environment Internal environment External environment
    • Internal Environment  Promoters value  Management structure  Industrial relation  Company image  Research & Development  Human resource  Marketing mix
    • Marketing Mix  Product  Price  Place  Promotion • promotion• place • price• product p p pp
    • External environment  Micro environment &  macro environment Micro environment Macro environment
    • Micro environment  Customers  Suppliers  Competitors  Marketing intermediaries.
    • Macro environment  Economical factors  Social / cultural factors  Demographic factors  Political & legal factors  Natural factors  Technological factors
    • SWOT - ANALYSIS  Strength  Weakness  Opportunities &  Threats strength weakness internal opportunities threats' external
    • • Rishabh Agarwal