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Social Tools and New Ways of Collaborating

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Grundfos' experiences from implementing Yammer in the organisation as a part of larger project around cultural change in the organisation. The presentation focuses on lessons learned in the process as ...

Grundfos' experiences from implementing Yammer in the organisation as a part of larger project around cultural change in the organisation. The presentation focuses on lessons learned in the process as well as a few good examples.

Presented at Microsoft Next in Aarhus and Copenhagen in October 2013 by Martin Risgaard Rasmussen

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    Social Tools and New Ways of Collaborating Social Tools and New Ways of Collaborating Presentation Transcript

    • Social tools and new ways of collaborating Microsoft Next, Aarhus & Copenhagen, October 2013
    • Grundfos Facts & Figures Founded in 1945 by Poul Due Jensen Main shareholder is the Poul Due Jensen foundation (87.6%)  The world’s largest manufacturer of pumps and pump systems. Annual production 16m units.  Turnover of DKK 22.5 billion (EUR 3.03 bn) in 2012  More than 18,000 employees worldwide   The Grundfos Purpose Grundfos is a global leader in advanced pump solutions and a trendsetter in water technology. We contribute to global sustainability by pioneering technologies that improve quality of life for people and care for the planet.
    • Global Working Culture in Grundfos The Global Working Culture initiative is born out of Carsten Bjergs intent of creating a global organisation where everyone works and collaborates as effectively as if all were ‘sitting under the same roof’. -Global Working Culture charter, 2011
    • Global Talent Event 2013 The Challenge  48-hour strategic assignment to be solved by 4 global teams – no travelling allowed. The Approach  Utilize virtual collaboration tools to stay connected.  High degree of autonomy – focus on tasks  Work 24/7 with virtual handover to participants in other parts of the world The Result  3 out of 5 members of top management engaged on Yammer  A ”WOW” experience for many participants  Significant cost saving compared to the traditional way.
    • Grundfos 365 – Mail and Calendar change management The Challenge  Create an efficient, open and honest communications channel to reduce reliance of email and show new ways of working. The Approach  Invite all appointed change agents to a Yammer group.  All communication from the change management team to take place using Yammer.  Open for volunteer participation, eg. people who had working experience with Outlook. The Result  360 participants, 170 conversations, 429 replies in 3 months.  Less than 10 emails from change agents to change management team  Group has today developed into a peer-to-peer Q&A channel
    • Working Social or Surfing Social?
    • Meet Simon and the YamBites
    • 5 Lessons learned in the first 1½ year
    • It’s not about devices… But…
    • It’s not about features… but…
    • Communicate, Communicate… Early Adopters First Wave CHASM Early Majority Second Wave Sources: Rogers (1962), Moore (1991), Sampson (2010)
    • The ‘Participant inequality theory’ is real The number of people who create content on the Internet represents approximately 1% (or less) of the people actually viewing that content. For example, for every person who posts on a forum, generally about 99 other people are viewing that forum but not posting. (from Wikipedia)
    • …and most importantly: It all starts with a purpose! Clear purpose = Positive reinforcement Positive reinforcement = Big results!
    • In sum – Grundfos’ Yammer journey so far Find use cases where the value is visible quickly Integrate social into processes – don’t make processes for social Focus on culture but it’s also not not about technology Tell the good stories in an open and honest way Patience is a virtue – especially with critics Everything starts with ”Why” and the answer is a clear purpose
    • Comments? Questions? Martin Risgaard Rasmussen @Risgaard http://connaxions.wordpress.com Thank you!
    • Read more on… www.socialbusinessjourney.com Christian Martin Thomas …blogs about Grundfos’ Social Journey