Arla Foods in brief- The world’s largest supplier of organic dairy products- The 8th largest dairy company in the world- Owned by around 7,600 Danish and Swedish farmers-Turnover in 2009: DKK 46bn (~EUR 6.2bn)- Employees in total (2009): 16,231- With intranet access: ~9,000. Employees by country Denmark Sweden UK Finland Poland Holland Other
A few words about the Arla FoodsIntranet – ”My Workplace”
MWP - Overview• Role portals (eg. ”Mgr. Self Service”)• Department sites• Collaboration• Workflows/SAP integration (eg. invoice handling)• News• Search• 3 languages
My Workplace – Status 2009 • MWP launched in 2004. • Well known intranet brand. • Many plans for development – but only plans. • Who ”owns” the intranet? • Owner = Comms dept. • Budgets = IT dept. • Global/Local imbalance
Credit Crunch time!16-04-09: Arla announcesplans to save 1bn DKK• Goodbye to 250+ colleagues• No travelling• All ”non-strategic” projects are closed down – including IT projects.• No external consultants! Edward Munch ”Skriket” (1893) Nasjonalgalleriet, Oslo http://www.ibiblio.org/wm/paint/auth/munch/munch.scream.jpg
While we wait for the crisis to recedeWe need to improve but…• We have no money.• Ressources are scarce in more ways than one.• Tech competences have been outsourced which makes it even harder to get things moving.Now what? Can we get something for ’free’? Yes! Of course you can! http://www.flickr.com/photos/emrank/2435273839/
Strategy, Vision, MissionIn 2008 Arla launched1. Company ’Strategy 2015’2. ”Closer to Nature” branding3. Values: Lead, Sense, CreateAn Intranet strategy project wasinitiated in Jan 2009 with externalpartners before the crisis hit Arlabut was shut down due to savings. http://www.flickr.com/photos/klashback/126950259/
My Workplace VisionBuilding on the work carried out in the intranet strategyproject we now have an intranet vision: The ONE place that brings Arla closer to You by nurturing efficient communication, knowledge sharing, and collaboration…and three mission statements:Enable communication Facilitate knowledge Improve internalof corporate messages sharing & collaboration efficiency by providingboth globally and locally across geographical as relevant self serviceto support the ONE well as organisational solutions.company agenda. borders.
Intranet Governance• Intranet ownership transferred from HR to Communications.• Existing steering Committee ’dusted off’ and put in charge of the intranet strategy – at least on paper• Make ’governance’ operational by increasing coordination between IT and the Arla business.• The challenge is to keep momentum when nothing is actually moving.
My Workplace Governance • MWP Governance Board (Comms / HR / IT) • Meeting Frequency: 2-4 times/year • Long term planning and ensuring that the MWP strategy is aligned with both Arla’s Strategy overall strategy and the IT strategy. • MWP Operational Planning (MWP Team) • Meeting Frequency: 6-12 times/year Tactical • Planning and prioritizing of tasks and projects approved by the Governance Board.Operations • MWP Coordination (Arla/Suppliers) • Meeting Frequency: Bi-weeklyDay to Day • Practical day-to-day coordination and status on the ongoing work.30 May 2012 13
User satisfaction survey + benchmark• No structured exploration has been done previously.• No hard ”evidence” that things need to change – only rumours. We need facts!• State of the intranet: How are we doing compared to others?• Establishing a baseline for future reference.• 800 out of 3000 responded.
Intranet User SatisfactionThree factor model The short version: You must succeed with Primary factors before you can succeed with the secondary, etc. If you try to pass one of the barriers WITHOUT meeting user’s demands, the satisfaction will not improve How does this relate to Arla? Survey show that speed & stability are extremely poor. Accuracy and News are OK, but the overall rating still remains low. The long version: http://bit.ly/bGjOLs
My Workplace Survey• Results show that the average How useful is My Workplace? satisfaction is 60% which is low.• However, the intranet is considered both useful and important!• Major gaps identified (quite a How important is My Workplace? few confirmed rumours).• Served as a serious eye-opener for several in the organisation.• Survey is now annual!
What we learned… • A forced ’pause’ is a great opportunity for re-focusing and getting your priorities straight and focus on the right things. • Look at your to-do list – where’s the free stuff? In Arla’s case 1. Strategy, Vision, Mission review 2. Governance review 3. User Survey(s) • …but just don’t fall into the self-pity trap!Basically, It’s all about creating a burning platform.The big challenge is that when everything has cometo a halt, everybody is trying to do so – you justhave to build the platform with the most fire!
Thank you! Martin Risgaard Rasmussen firstname.lastname@example.org @risgaard