Cycle Pure's Blogger Outreach Campaign: Everyone has a reason to pray
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Cycle Pure in collaboration with Ripple Links was able to create awareness and increase the sales of ‘Sampoorna Lakshmi Pooja Packs’ at Pureprayer.com during Diwali season. ...
Cycle Pure in collaboration with Ripple Links was able to create awareness and increase the sales of ‘Sampoorna Lakshmi Pooja Packs’ at Pureprayer.com during Diwali season.
Campaign Idea: Engage with the influential bloggers from Parenting, Beauty, Lifestyle, Travel, Fashion and Personal Categories to influence the purchasing decision of their readers with the brand’s own theme ‘Everyone has a reason to pray’.
Execution: Over 300 Influential bloggers from categories including Beauty, Fashion, Lifestyle, Parenting & Travel across the country, were invited through social channels, e-mail & mobile to share their reasons to pray and tell how would they use the Sampoorna Lakshmi Pooja Pack to create unforgettable memories during Diwali. The bloggers were also asked include a backlink to ‘Pureprayer.com’. An exclusive landing page was created and placed at the website to collect the blog entries, in order to drive targeted traffic & collect captive audience
Campaign Results: 81 Unique Stories, 80 Female Bloggers Engaged, 412 Consumer Engagement Stories, 567500 Web Reach, 18250 Social Reach, 254% Increase in Website’s Alexa Ranking.
Release Date: 4th October 2013
Get in touch with us to know more: firstname.lastname@example.org
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