Social Commerce With Ripple6

Turning Their Friends into Your Salesforce Going Beyond Recommendations into Social Commerce July 29, 2009 [email_address]

Agenda
Introduction
Statistics / Market Direction
Innovation and Engagement
Sales Engagement Engine
The Audience and Brand Communities
Social Analytics
Q&A

Ripple6
Founded 2006
Wholly-owned subsidiary of Gannett Co., Inc.
Social media software platform (Software As A Service)
Strategic innovation partner
Clients (sample list)
Procter & Gamble, Unilever, Benjamin Moore, Gannett, Meredith, Post Cereals, Sahara Media
Management team
Net Perceptions (Amazon), McKinsey, SPSS, Microsoft, About.com, Double-Click

Agenda
Introduction
Social Analytics
Q&A

Social Media is Engaging
71% Say their community is very or extremely important to them
56% Meet their online counterparts in person
55% Feel as strongly about their online communities as they do about their real-world communities
54% Visit their community at least once a day
Source: e-Marketer; USC Annenberg School Center for the Digital Future, "The 2008 Digital Future Project-Year Seven"

Social Media Drives Purchase Almost half of online users have made purchases based on social media recommendations

Looking to Social Media When Shopping Source: “The Impact of Social Media on Purchasing Behavior” DEI worldwide, OTX Research; The Society for word of Mouth Shoppers look to social media more than anything else for information that drives their purchase decision.

Agenda
Introduction
Social Analytics
Q&A

Making Your Store a Place to Come Back To
Comfortable
Timelessness
Trusted

Social Commerce Opportunity Increased Sales Active, Engaged Users Relaxed Comfortable Trusting

Value of a Community 1. Identity They tell the community and YOU who they are and what they are interested in.

Value of a Community
Connections
They connect & form lasting Personal Networks. (Trust)

The Value of a Community 3. Content They share content & recommendations. (Word-of-Mouth)

Agenda
Introduction
Social Analytics
Q&A

Sales Engagement Engine Traffic Smart Groups Social Recommendations Purchase A Revolution in Shopping Behavior

Post Sale Smart Groups
Smart Groups
Brings members back to the site
Create relationships and friendships.
New community to engage with regularly

Smart Groups and Recommendations
Highly credible, personal recommendations from established relationships
Regularly fed to friends via news feed
Lead users directly to product pages for purchase

Recommendations Drive Purchases Purchase The cycle starts anew.

Sales Engagement Engine Traffic Smart Groups Social Recommendations Purchase A Revolution in Shopping Behavior

Agenda
Introduction
Unlocking Audience Value
Social Analytics
Q&A

Sitting on a Gold Mine 98% Don’t Buy

New Tools to Unlock Audience Value
Social Analytics
Brand Communities
Social Insights
New ways to monetize your current audience.

Ripple6 Social Insights™
Private research group using your audience.
$26 B/ Year industry
Offer Research services to your vendors/suppliers
New revenue stream from vendors.
Engages your visitors more
Creates brand advocates

Ripple6 Brand Communities™
Brand sponsored group in a social network
Creates organic conversations and builds advocates around brands
Conversational Marketing
Keeps visitors on your site
Creates new revenue stream from vendors

Agenda
Introduction
Social Analytics
Q&A

Ripple Analytics
Social Media Analytics- Actionable insights that enable you to understand and demonstrate the value of your customers.
How do people prefer to communicate? What do they find important or valuable? What kinds of relationships are forming?

Quickly Identify Influencers and Advocates
They are the ones who tell others what to buy
They are early adopters
They have a trusted voice in the community
Vendors/suppliers want to talk with your advocates and influencers

Summary
Introduction
Social Media Analytics
Q&A

Next Week’s Webinar How Conversations Between Your Customers Improve your Business Or why you should put a big comfy couch on your web site. July 29, 2009 [email_address]

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Social Commerce With Ripple6

by Ripple6, Inc. on Jul 29, 2009

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Social Commerce With Ripple6 — Presentation Transcript