Turning Their Friends into Your Salesforce Going Beyond Recommendations into Social Commerce July 29, 2009 [email_address]

Agenda Introduction Statistics / Market Direction Innovation and Engagement Sales Engagement Engine The Audience and Brand Communities Social Analytics Q&A

Introduction

Statistics / Market Direction

Innovation and Engagement

Sales Engagement Engine

The Audience and Brand Communities

Social Analytics

Q&A

Ripple6 Founded 2006 Wholly-owned subsidiary of Gannett Co., Inc. Social media software platform (Software As A Service) Strategic innovation partner Clients (sample list) Procter & Gamble, Unilever, Benjamin Moore, Gannett, Meredith, Post Cereals, Sahara Media Management team Net Perceptions (Amazon), McKinsey, SPSS, Microsoft, About.com, Double-Click

Founded 2006

Wholly-owned subsidiary of Gannett Co., Inc.

Social media software platform (Software As A Service)

Strategic innovation partner

Clients (sample list)

Procter & Gamble, Unilever, Benjamin Moore, Gannett, Meredith, Post Cereals, Sahara Media

Management team

Net Perceptions (Amazon), McKinsey, SPSS, Microsoft, About.com, Double-Click

Agenda Introduction Statistics / Market Direction Innovation and Engagement Sales Engagement Engine The Audience and Brand Communities Social Analytics Q&A

Introduction

Statistics / Market Direction

Innovation and Engagement

Sales Engagement Engine

The Audience and Brand Communities

Social Analytics

Q&A

Social Media is Engaging 71% Say their community is very or extremely important to them 56% Meet their online counterparts in person 55% Feel as strongly about their online communities as they do about their real-world communities 54% Visit their community at least once a day Source: e-Marketer; USC Annenberg School Center for the Digital Future, "The 2008 Digital Future Project-Year Seven"

71% Say their community is very or extremely important to them

56% Meet their online counterparts in person

55% Feel as strongly about their online communities as they do about their real-world communities

54% Visit their community at least once a day

Social Media Drives Purchase Almost half of online users have made purchases based on social media recommendations

Looking to Social Media When Shopping Source: “The Impact of Social Media on Purchasing Behavior” DEI worldwide, OTX Research; The Society for word of Mouth Shoppers look to social media more than anything else for information that drives their purchase decision.

Agenda Introduction Statistics / Market Direction Innovation and Engagement Sales Engagement Engine The Audience and Brand Communities Social Analytics Q&A

Introduction

Statistics / Market Direction

Innovation and Engagement

Sales Engagement Engine

The Audience and Brand Communities

Social Analytics

Q&A

Making Your Store a Place to Come Back To Comfortable Timelessness Trusted

Comfortable

Timelessness

Trusted

Social Commerce Opportunity Increased Sales Active, Engaged Users Relaxed Comfortable Trusting

Value of a Community 1. Identity They tell the community and YOU who they are and what they are interested in.

Value of a Community Connections They connect & form lasting Personal Networks. (Trust)

Connections

They connect & form lasting Personal Networks. (Trust)

The Value of a Community 3. Content They share content & recommendations. (Word-of-Mouth)

Agenda Introduction Statistics / Market Direction Innovation and Engagement Sales Engagement Engine The Audience and Brand Communities Social Analytics Q&A

Introduction

Statistics / Market Direction

Innovation and Engagement

Sales Engagement Engine

The Audience and Brand Communities

Social Analytics

Q&A

Sales Engagement Engine Traffic Smart Groups Social Recommendations Purchase A Revolution in Shopping Behavior

Post Sale Smart Groups Smart Groups Brings members back to the site Create relationships and friendships. New community to engage with regularly

Smart Groups

Brings members back to the site

Create relationships and friendships.

New community to engage with regularly

Smart Groups and Recommendations Highly credible, personal recommendations from established relationships Regularly fed to friends via news feed Lead users directly to product pages for purchase

Highly credible, personal recommendations from established relationships

Regularly fed to friends via news feed

Lead users directly to product pages for purchase

Recommendations Drive Purchases Purchase The cycle starts anew.

Sales Engagement Engine Traffic Smart Groups Social Recommendations Purchase A Revolution in Shopping Behavior

Agenda Introduction Statistics / Market Direction Innovation and Engagement Sales Engagement Engine Unlocking Audience Value Social Analytics Q&A

Introduction

Statistics / Market Direction

Innovation and Engagement

Sales Engagement Engine

Unlocking Audience Value

Social Analytics

Q&A

Sitting on a Gold Mine 98% Don’t Buy

New Tools to Unlock Audience Value Social Analytics Brand Communities Social Insights New ways to monetize your current audience.

Social Analytics

Brand Communities

Social Insights

Ripple6 Social Insights™ Private research group using your audience. $26 B/ Year industry Offer Research services to your vendors/suppliers New revenue stream from vendors. Engages your visitors more Creates brand advocates

Private research group using your audience.

$26 B/ Year industry

Offer Research services to your vendors/suppliers

New revenue stream from vendors.

Engages your visitors more

Creates brand advocates

Ripple6 Brand Communities™ Brand sponsored group in a social network Creates organic conversations and builds advocates around brands Conversational Marketing Keeps visitors on your site Creates new revenue stream from vendors

Brand sponsored group in a social network

Creates organic conversations and builds advocates around brands

Conversational Marketing

Keeps visitors on your site

Creates new revenue stream from vendors

Agenda Introduction Statistics / Market Direction Innovation and Engagement Sales Engagement Engine The Audience and Brand Communities Social Analytics Q&A

Introduction

Statistics / Market Direction

Innovation and Engagement

Sales Engagement Engine

The Audience and Brand Communities

Social Analytics

Q&A

Ripple Analytics Social Media Analytics- Actionable insights that enable you to understand and demonstrate the value of your customers. How do people prefer to communicate? What do they find important or valuable? What kinds of relationships are forming?

Social Media Analytics- Actionable insights that enable you to understand and demonstrate the value of your customers.

Quickly Identify Influencers and Advocates They are the ones who tell others what to buy They are early adopters They have a trusted voice in the community Vendors/suppliers want to talk with your advocates and influencers

They are the ones who tell others what to buy

They are early adopters

They have a trusted voice in the community

Vendors/suppliers want to talk with your advocates and influencers

Summary Introduction Statistics / Market Direction Innovation and Engagement Sales Engagement Engine The Audience and Brand Communities Social Media Analytics Q&A

Introduction

Statistics / Market Direction

Innovation and Engagement

Sales Engagement Engine

The Audience and Brand Communities

Social Media Analytics

Q&A

Q & A

Next Week’s Webinar How Conversations Between Your Customers Improve your Business Or why you should put a big comfy couch on your web site. July 29, 2009 [email_address]