How Conversations Between Your Customers Improve Your Business<br />Why you should put a big comfy couch on your web site....
Agenda<br />Introduction<br />Why Conversations are Beneficial<br />Enabling & Enhancing Conversations<br />Understanding ...
Ripple6<br />Founded 2006<br />Wholly-owned subsidiary of Gannett Co., Inc. <br />Social media software platform (Software...
Agenda<br />Introduction<br />Why Conversations are Beneficial <br />Enabling & Enhancing Conversations<br />Understanding...
We Like to Talk to Other People<br />TechCrunch: 08/05/09<br />Twitter Reaches 44.5 Million People Worldwide In June (comS...
We Trust One Another<br />Personal recommendations from friends/ family<br />Recommendations from professionals<br />Email...
We Turn to Each Other for Advice<br />Shoppers look to social media for information that drives their purchase decision.<b...
Actions Speak Louder Than Words<br />Social media recommendations led to purchases for 49% of US consumers in June 2008<br />
Agenda<br />Introduction<br />Why Conversations are Beneficial <br />Enabling & Enhancing Conversations<br />Understanding...
Community is a Place to Hang Out<br /><ul><li> Comfortable
 Timelessness
 Trusted</li></li></ul><li>Tools forEngagement: Today’s Buzz<br />Ripple6 Platform engages members with tools to make them...
Tools for Engagement: Ask / Answer<br /><ul><li>Easy to participate
Relevant and targeted
Makes users comfortable</li></li></ul><li>Tools for Engagement: Smart Groups<br />Ripple Technology identifies meaningful ...
Tools for Engagement: Brand Communities™<br />Brand sponsored group in a social network<br />Creates organic conversations...
Tools for Engagement* <br />Abuse Management<br />Ask/ Answer<br />Blogs<br />Brand Communities<br />Custom Profile Questi...
Agenda<br />Introduction<br />Why Conversations are Beneficial <br />Enabling & Enhancing Conversations<br />Understanding...
Ripple Analytics <br />Social Media Analytics- Actionable insights that enable you to understand what people are talking a...
Web Analytics vs. Social Analytics<br />Web Analytics<br />Programs like:<br />Google Analytics<br />Web Trends<br />Omnit...
Understanding the Conversations<br />View statistics about your community such as:<br />Popular Groups<br />Top Keywords<b...
Quickly Identify Influencers and Advocates<br />They are early adopters<br />They have a trusted voice in the community<br...
Ripple6 Social Insights™<br />Private research group within a community.  Usually used by a brand to learn more about cons...
Key Take Away Points<br />Your audience wants to converse with each other, and with you.<br />Ripple6 provides a robust so...
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How Conversations Between Your Customers Improve Your Business

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This webinar will discuss the ways and means of creating successful and engaging online social communities. These communities can improve your bottom line, whether you're planning to run a standalone social network or using social networking to augment your existing sites. User-to-user conversations lead to more page views, more users, and more revenue for your online properties. Join Ripple6 as we show you how to create enticing social networking sites that engage users and keep them coming back for more.

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  • Employing social networking technology to increase interest, increase engagement, and leverage the power of social marketing to get friends to help each other choose to purchase your products.
  • Myspaceis the Red line on the chart- it’s falling off but still 63 MM visitors per month.Facebook is the Green line at 90 MMTwitter is bottom line at 26 MMTech Crunch Headlines today 8/5/09: Twitter Reaches 44.5 Million People Worldwide In June (comScore)Facebook Is Now the Fourth Largest Site In The World
  • Universal McCann report “When did we start trusting strangers?” September 2008Graphic lists the top 4 sources of information I trust. As reported by 20,000 people for the survey.
  • What makes us act? TRUSTWhen we get the same advice from several sources: professionals, friends, acquaintances on social networks- etc. Each one reinforces the other and we gain more trust. With that trust we can then act with confidence.That is why conversations are beneficial.
  • Partial list of features
  • “Not just unique users, but how and why they’re unique.”What are they talking about?Are they interested in a product we’re not offering?
  • Employing social networking technology to increase interest, increase engagement, and leverage the power of social marketing to get friends to help each other choose to purchase your products.
  • How Conversations Between Your Customers Improve Your Business

    1. 1. How Conversations Between Your Customers Improve Your Business<br />Why you should put a big comfy couch on your web site.<br />August 5th, 2009<br />marketing@ripple6.com<br />
    2. 2. Agenda<br />Introduction<br />Why Conversations are Beneficial<br />Enabling & Enhancing Conversations<br />Understanding the Conversations<br />Q&A<br />
    3. 3. Ripple6<br />Founded 2006<br />Wholly-owned subsidiary of Gannett Co., Inc. <br />Social media software platform (Software As A Service)<br />Strategic innovation partner<br />Clients (sample list)<br />Procter & Gamble, Unilever, Benjamin Moore, Gannett, Meredith, Post Cereals, Sahara Media<br />Management team<br />Net Perceptions (Amazon), McKinsey, SPSS, Microsoft, About.com, Double-Click<br />
    4. 4. Agenda<br />Introduction<br />Why Conversations are Beneficial <br />Enabling & Enhancing Conversations<br />Understanding the Conversations<br />Q&A<br />
    5. 5. We Like to Talk to Other People<br />TechCrunch: 08/05/09<br />Twitter Reaches 44.5 Million People Worldwide In June (comScore)<br />Facebook Is Now the Fourth Largest Site In The World <br />Source: TechCrunch 08/05/09<br />71% Say their online community is very or extremely important to them<br />56% Meet their online counterparts in person<br />55% Feel as strongly about their online communities as they do about their real-world communities<br />54% Visit their online community at least once a day<br />Source: e-Marketer; USC Annenberg School Center for the Digital Future, &quot;The 2008<br />Digital Future Project-Year Seven&quot; <br />
    6. 6. We Trust One Another<br />Personal recommendations from friends/ family<br />Recommendations from professionals<br />Email from friend or colleague<br />Instant Message from friend or colleague<br />SOURCE: Universal McCann- When did we start trusting strangers? Report September 2008<br />
    7. 7. We Turn to Each Other for Advice<br />Shoppers look to social media for information that drives their purchase decision.<br />Source: “The Impact of Social Media on Purchasing Behavior” DEI worldwide, OTX Research; The Society for word of Mouth<br />
    8. 8. Actions Speak Louder Than Words<br />Social media recommendations led to purchases for 49% of US consumers in June 2008<br />
    9. 9. Agenda<br />Introduction<br />Why Conversations are Beneficial <br />Enabling & Enhancing Conversations<br />Understanding the Conversations<br />Q&A<br />
    10. 10. Community is a Place to Hang Out<br /><ul><li> Comfortable
    11. 11. Timelessness
    12. 12. Trusted</li></li></ul><li>Tools forEngagement: Today’s Buzz<br />Ripple6 Platform engages members with tools to make them comfortable.<br />Today’s Buzz features recent or editorially-chosen content to generate interest and engagement.<br />
    13. 13. Tools for Engagement: Ask / Answer<br /><ul><li>Easy to participate
    14. 14. Relevant and targeted
    15. 15. Makes users comfortable</li></li></ul><li>Tools for Engagement: Smart Groups<br />Ripple Technology identifies meaningful relationships, both when they’re present and when they’re developing through ongoing member dialogue. <br />Leveraging profile data, Members are invited to join groups where they can interact with the people who are most relevant to them.<br />BBQ Grilling<br />Local Moms<br />Extreme Skiers<br />Book Clubs<br />
    16. 16. Tools for Engagement: Brand Communities™<br />Brand sponsored group in a social network<br />Creates organic conversations and builds advocates around brands <br />Conversational Marketing<br />Engages brands and consumers in a two way dialog<br />
    17. 17. Tools for Engagement* <br />Abuse Management<br />Ask/ Answer<br />Blogs<br />Brand Communities<br />Custom Profile Questions<br />Discussions<br />Email Notifications<br />Facebook Connect<br />Friends<br />Groups <br />Homepage<br />Invitations<br />My Stuff<br />Photos<br />Plaxo Integration<br />Private Messaging<br />Profile<br />Photo Browsing<br />Profile Wall<br />Ratings<br />Recommendations<br />RSS<br />Search<br />Smart Groups<br />Subscriptions<br />Tags<br />Today’s Buzz<br />Viral Sharing<br />*Partial List of the Ripple6 Platform Features<br />
    18. 18. Agenda<br />Introduction<br />Why Conversations are Beneficial <br />Enabling & Enhancing Conversations<br />Understanding the Conversations<br />Q&A<br />
    19. 19. Ripple Analytics <br />Social Media Analytics- Actionable insights that enable you to understand what people are talking about. <br />What kinds of relationships are forming?<br />How do people prefer to communicate? <br />What do they find important or valuable?<br />
    20. 20. Web Analytics vs. Social Analytics<br />Web Analytics<br />Programs like:<br />Google Analytics<br />Web Trends<br />Omniture<br />Insights into:<br />Visitor metrics<br />Engagement<br />Page views<br />Referral source<br />Ad effectiveness<br />Social Analytics<br />Insights into:<br />Influential Members<br />Content Value<br />Content Lifespan<br />Member Engagement Metrics<br />Communication Preferences<br />
    21. 21. Understanding the Conversations<br />View statistics about your community such as:<br />Popular Groups<br />Top Keywords<br />Content Trends<br />Member Trends<br />Site Demographics<br />
    22. 22. Quickly Identify Influencers and Advocates<br />They are early adopters<br />They have a trusted voice in the community<br />Listen to them to understand where the community is heading.<br />
    23. 23. Ripple6 Social Insights™<br />Private research group within a community. Usually used by a brand to learn more about consumer needs.<br />Engages visitors directly with the brand.<br />Creates brand advocates<br />
    24. 24. Key Take Away Points<br />Your audience wants to converse with each other, and with you.<br />Ripple6 provides a robust solution with features that foster conversations.<br />Ripple6’s new Ripple6 OnDemand solution offers an inexpensive way to get started quickly and easily.<br /> Contact marketing@ripple6.com today.<br />
    25. 25. Q & A<br />
    26. 26. Next Week’s Webinar<br />How to Effectively Put Your Brand Into Social Networks<br />Successfully avoiding “I don’t want to be a friend of your Brand”<br />August 12, 2009<br />marketing@ripple6.com<br />

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