Cloud Communities By Ripple6


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Cloud Communities are an innovation that make it easy to reach your most relevant audience over and over again, creating conversations and developing relationships with them. Because the conversations happen in places where your audience spends time on the web, the dialogue is more authentic.

And by being at their place, you have an opportunity to tap into personal networks and word of mouth.
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Cloud Communities By Ripple6

  1. 1. Cloud Communities
  2. 2. Ripple6 puts brands in existing communities Go to where customers People want to talk with live and integrate your your brands, but they brand in their social don’t want to be talked at. network for marketing and They’re oblivious to insights. ‘traditional’ ads.
  3. 3. Cloud Communities A brand community that can exist in multiple social networks. Brand Sites Brand Community All content and members are synchronized in real time! Syndication Benefits Destination Destination Destination Sites Sites Sites Connects with consumers Brand Brand Brand where they are Community Community Community Simplified management; a Word of Mouth single conversation Friends Friends Friends Friends Friends Friends Ongoing data and insights Friends Friends Friends Friends Friends Friends Friends Friends Relationships! Friends Friends Friends Brand Brand Brand Community Community Community
  4. 4. How it works… When a brand creates a Cloud Community, it is accessible from their web site.
  5. 5. How it works… Any content created for the community appears on the brand site….
  6. 6. How it works… … as well as all sites where it’s syndicated.
  7. 7. Members receive regular updates… … in their home page news feed... … and in email updates.
  8. 8. Comments appear on all sites in real time
  9. 9. Ripple enables viral growth Members can easily share with the personal network or outside the community via email.
  10. 10. Examples
  11. 11. Unilever Cloud Community: Suave A single brand community across multiple social networks
  12. 12. One distributed community 80 sites
  13. 13. Procter & Gamble: The Salon Objective • Measure the flow of word-of- mouth messages to understand its correlation with purchase intent. Results • Created a community of users, where P&G could measure relationships and participation among members via Ripple Analytics. • Developed an understanding of Community Leaders including product experiences and influence