Getting the attention and then engaging with your target audience is really challenging. Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.
That said, there’s still hope and there are tools that can help today’s digital marketers achieve success in this regard.
The key to success is creating quality, “share-worthy” content. But how can brand marketers ensure their content is reaching and impacting their desired audience?
During this session you will learn:
How to embrace your first and third-party audience data and brand personas to know when your content is landing with the right audience(s)
The essential tools, technologies, and data to track the discovery and sharing of content
How to track brand influencers and the people they influence
Speaker: Ben Straley, Vice President, Social Technologies, Rio SEO
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