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Rhino Linings Gets Found by Local and Mobile Searchers
 

Rhino Linings Gets Found by Local and Mobile Searchers

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The Rhino Linings network consists of more than 2,000 applicators and contractors in more than 80 countries around the world. With over 500 independently owned and operated U.S. and Canadian retail ...

The Rhino Linings network consists of more than 2,000 applicators and contractors in more than 80 countries around the world. With over 500 independently owned and operated U.S. and Canadian retail locations, Rhino Linings recognized the need to have a strong local and mobile web presence to increase ease of access to retail businesses and reduce the risk of missed conversions.

Utilizing Rio SEO’s Local Search Solutions, Rhino Linings was quickly able to get all of its applicators’ locations found online, and enabled it to automate, analyze and support this ongoing process.

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    Rhino Linings Gets Found by Local and Mobile Searchers Rhino Linings Gets Found by Local and Mobile Searchers Document Transcript

    • Rhino Linings Gets Found by Localand Mobile SearchersRhino Linings is the Strong Leader in Spray-On Truck Bed LinersSince the company’s inception in 1988, Rhino Linings Corporation has set the standard in theprotective coatings industry. As the brand name leader in spray-on truck bed liners, consumershave come to know and trust Rhino Linings® product quality, strength and durability.The Rhino Linings network consists of more than 2,000 applicators and contractors in morethan 80 countries around the world. With over 500 independently owned and operated U.S.and Canadian retail locations, Rhino Linings recognized the need to have a strong local andmobile web presence to increase ease of access to retail businesses and reduce the risk ofmissed conversions.The Challenge being found locally online, but applicators who had leftIf a business has multiple stores, branch offices, applicators, the Rhino Linings network were still able to use the Rhino®and/or a local presence, but lacks local web and mobile brand name and contact information to get leads fromcoverage on the Internet, it can be missing out on new listings that remained in search engine results long after ancustomers every day. Local business listings with reviews, applicator left the network.directions, photos, etc., are now displayed on top oforganic search results, making it more important than ever With the help of software partner Rio SEO, Rhino Liningsto be found through local search on all the major search agreed that the company would have much better resultsengines. by managing all of its independently owned and operated retail locations local and mobile data from one centralWhen Rhino Linings approached Rio SEO to help improve location. This would enable all of the locations to haveits local and mobile web search results, it had limited local a unified look and feel and give Rhino Linings one centralvisibility on the search engines for the key term “truck bed interface to upload, store, display and update all the dataliner” for its 500+ U.S. and Canadian locations. As the for each applicator.leading manufacturer and applicator of spray-on truckbed liners this was a huge hurdle in driving business. The SolutionThe Rhino Linings retail businesses had originally been Utilizing Rio SEO’s Local Search Solutions, Rhino Liningsin charge of their locations’ local and mobile SEO, and was quickly able to get all of its applicators’ locations foundunderstandably had very little knowledge or expertise in online, and enabled it to automate, analyze and supportSEO, yielding in poor results. Rhino Linings applicators this ongoing process. Rio SEO’s Local Search Solutionswere not only losing out on potential customers by not use five key local SEO modules to deliver multi-location
    • businesses maximum local search exposure on both the The Resultsweb and mobile web. Rio SEO’s Local Search Solutions Shortly after Rio SEO’s Local Search Solutions wereare unique in providing the most comprehensive service implemented Rhino Linings saw a dramatic increase inthat covers all aspects of local search position, allowing local and mobile search traffic to its website and localRhino Linings to manage all the elements on one platform. landing pages. The Rio SEO team provided Rhino Linings with monthly reporting of key performance indicators (KPIs)In less than three months from the launch of the program, rolled up and down to the applicator level to show value toRio SEO’s five modules allowed Rhino Linings to solve both management and the individual retail locations.its problem of not being found in local search in anextraordinarily short period time. •  00% location page-one coverage for searches with 1 local intent looking for their productsRio SEO’s Rio SEO Local Search Optimizer™ automated •  36% average monthly year-over-year increase in 2platform automatically integrated best practice local SEO mobile trafficelements into Rhino Linings® store location applicator •  5% average monthly year-over-year increase in organic 5landing pages. search traffic •  5% of unique visitor deliveries to Rhino Linings local 5The Rio SEO Location Finder™ module built and optimized retail landing pages converted to a phone calleach of the Rhino Linings local landing pages for each •  pplicators received an average of 12 new leads per Aapplicator location, while enabling them to add local month, with applicators in the largest markets getting 62conversion tools to be found easier by online searchers. – 164 new leads per monthThe Rio SEO Mobile Location Finder™ allowed RhinoLinings to optimize these same pages and conversion Rio SEO and Rhino Linings saw impressive results in atools on the mobile web as well. Both the web and mobile very short amount of time, and the rankings have enduredweb versions of Rhino Linings local landing pages were and continue to improve over time. Six months post-optimized for the targeted key word phrase “truck bed implementation, Rhino Linings appeared in ALL first pageliners”. organic results for the term “truck bed liner” in 100% of all searches with no local results. Those first page results hadRio SEO Local Map Optimizer™ enabled Rhino Linings one, to as many as 10 listings - and an overall average ofto have direct MAP management, optimizing its local 5 listings per location. Utilizing Rio SEO’s Local Searchbusiness listings on Google Places, Google+ Local, Yahoo Solutions, Rhino Linings has achieved a strong local andLocal and Bing Maps. The solution automated its local map mobile web presence that continues to support Rhinorankings for all its retail location listings on the three major Linings® retail businesses nationwide.U.S. search engines, replacing a very time consuming anddisorganized task that was previously tackled by the RhinoLinings® retail businesses. About Rhino LiningsThe Rio SEO IYP Optimizer™ allowed Rhino Linings Since the company’s inception in 1988, the mission ofindividual retail location pages to integrate with the Internet Rhino Linings Corporation (“Rhino”) has been to developYellow Pages. The technology manages its local business top-quality proprietary, high performance polymers basedlistings and local link building by distributing optimized, on polyurethane, polyurea and epoxy formulations. Rhinoconsistent local business data and increase search engine takes pride in developing protective coatings productspage rank, while building relevant back-links through the that time and again dominate the spray on lining marketInternet Yellow Pages and business directories. for industrial, commercial and retail applications. As a result of this success, Rhino has formed several strategicFinally, Rhino Linings worked with Rio SEO to create a business units including, Rhino Vehicle Protection, Rhinocorporate controlled, centralized call center, with call Industrial, Rhino Military, Rhino Epoxy and Rhino Concretetracking for easy addition and deletion of phone numbers Solutions.of both new and old retail locations. This helped toremedy the problem of being found by local searchersas well as former applicators continuing to get leads fromlistings that persisted in the search engine results after saidapplicators had left the network. 9255 towne centre drive, suite 750, san diego, ca 92121 • 858.876.3010 • rioseo.com ©2012 Rio SEO, Inc. All rights reserved. Rio SEO, the Rio SEO logo, Rio SEO Local Search Optimizer, Rio SEO Location Finder, Rio SEO Mobile Location Finder, Rio SEO Local Map Optimizer, Rio SEO IYP Optimizer are trademarks of Rio SEO, Inc. in the U.S. and various countries. 12.17.12