Managing Local Listings to Drive ROI for National Brands
 

Managing Local Listings to Drive ROI for National Brands

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Managing Local Listings to Drive ROI for National Brands Managing Local Listings to Drive ROI for National Brands Presentation Transcript

  • @w2sco'         WEBINAR  SERIES   April  10,  2014   Managing  Local  Lis8ngs  to  Drive   ROI  for  Na8onal  Brands  
  • @rio_seo  /  #localseo   WHAT  YOU  WILL  LEARN   !   Processes  necessary  to  achieve  mulH-­‐locaHon  local  SEO  results     ! Managing  your  local  business  data  in  a  single  environment   ! What  steps  and  opHmizaHons  you  should  take  first  for  Map  lisHngs   ! The  advantages  of  local  lisHng  syndicaHon  across  data  aggregators   ! How  to  measure  the  effecHveness  of  local  search  efforts  and  ROI  
  • @rio_seo  /  #localseo   4  STEPS  TO  MAXIMIZE  LOCAL  ROI   1.  Single  environment  to  manage  and   collect  local  data   2.  Tackle  the  BIG  local  search   directories  first   3.  Syndicate  local  data  to  build  links  and   enhance  user  experience     4.  Measure  Local  SEO  ROI  through  KPIs  
  • COLLECTING  AND  MANAGING  LOCAL  DATA  
  • @rio_seo  /  #localseo   MANAGING  LOCAL  BUSINESS  DATA   ! Single  Local  Content  Management   System   ! Ensuring  Data  Accuracy  and  Consistency   ! Manage  Local  Data  Alongside  External   Resources  
  • @rio_seo  /  #localseo   OPTIMIZING  YOUR  LOCAL  DATA   ! Name  Can  Including  Geo-­‐Modifier  or  Service   (i.e.  Sports  Authority  San  Diego)   ! Consistent  Address,  Local  Phone  Number     ! Local  Business  Hours  and  Specialty  Hours   ! Local  DescripHons  to  Include  Services   Offered  (i.e.  Sports  Authority  SporHng   Goods)   ! Brand  Logo,  Storefront  and  Product  Images   ! Social  Media  Links  and  AddiHonal  Local  Info  
  • @w2sco'         SUBMIT  LOCAL  DATA  TO  SEARCH  ENGINES  
  • @rio_seo  /  #localseo   CLAIMING  LOCAL  SEARCH  LISTINGS   ! Google  Maps,  Yahoo  Local,  Bing  Maps     ! Aaaching  Local  Landing  Page  URLs     ! Local  URLs  Should  Include  Mobile   OpHmized  Version     ! OpHmizing  Local  Info  for  Each  Directory  
  • @rio_seo  /  #localseo   THE  POWER  OF  MAP  LISTINGS   ! Control  Your  Local  Business  Data   ! OpHmize  Around  Local  Keywords   ! Impact  of  Local  Map  Rankings   ! Various  Category  OpHmizaHon   ! AddiHonal  Search  Real-­‐Estate   Recent  Reports:   Big  3  Account  for  96.3%  of  US  Search  Traffic   hap://rioseo.co/SearchEngineStats   (searchengineland.com)    
  • DISTIRIBUTE  DATA  TO  LOCAL  ECOSYSTEM  
  • @rio_seo  /  #localseo   SYNDICATION  TO  AGGREGATORS   ! Core  Aggregators  are  InfoUSA,  Neustar,   Acxiom,  Factual   ! Power  niche  directories,  mobile  maps  and   apps,  GPS  devices  AND  “the  internet  of   things”   ! Costs  of  All  4  Data  Aggregators  under   $100  per  year  per  locaHon  over  1000   locaHons   ! Engaging  with  Aggregators  Gives  You   Insight  to  their  Local  Database  
  • @rio_seo  /  #localseo   LOCAL  DATA  VALIDATION  +  LINKS   ! OpHmizing  the  EnHre  Local  Ecosystem   ! Backlinks  from  Hundreds  of  Directories   ! Local  Internet  Yellow  Page  LisHngs     ! Local  Data  on  Apps  and  GPS  Devices     ! Add  Local  Data  to  Social  Networks  
  • @w2sco'         DEFINING  ROI  FROM  LOCAL  SEO  EFFORTS  
  • @rio_seo  /  #localseo   HOW  TO  MEASURE  LOCAL  ROI   ! Measuring  AnalyHcs  from  Local  Landing   Pages  on  Desktop  and  Mobile   ! Landing  Page  Click  and  Search  AcHviHes     ! Local  PromoHons,  Coupons  or   Downloads   ! Measure  Conversions  from  Online  to   Offline  with  Unique  Promo  Codes  
  • @rio_seo  /  #localseo   AUTOMATING  LOCAL  SEO  IS  KEY   ! CMS  Technology  to  Scale  Local  SEO   ! AutomaHng  SyndicaHon  OpHmizaHon   ! Save  Time,  Increase  Efficiency,  Monitor   Results   ! Hyper-­‐Local  MarkeHng  CapabiliHes   Rio  SEO’s  Local  Search  Plamorm  Overview   Learn  More:  
  • @rio_seo  /  #localseo   ADDITIONAL  RESOURCES   LinkedIn.com/Rio-­‐SEO-­‐AutomaHon-­‐Sonware   Twiaer.com/rio_seo   Facebook.com/RioSEOsoluHons   Instagram.com/rio_seo   Pinterest.com/rioseo   www.rioseo.com   rioseo.com/Contact-­‐Us   858.876.3010   Downloads   Case  Study:  Rio  Local  Delivers  Lowest  CPC   Whitepaper:  ImpacHng  Local  SEO  Rankings  with  Local  LisHng  Management   Whitepaper:  How  to  Achieve  Remarkable  Results  in  Local  and  Mobile  Search  :  A  Step  by  Step  Guide  
  • @w2sco'         THANK  YOU  FOR  JOINING   Any  quesHon  on  today’s  webinar,  please  contact   webinars@localsearchassociaHon.org  for  more  informaHon.     If  you  would  like  to  be  considered  for  LSA’s  Webinar  Series,  let  us  know  at   webinars@localsearchassociaHon.org.     www.localsearchassocia8on.org/webinars