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what is web 2.0?
 

what is web 2.0?

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  • Data comes from informal sampling of the funders of the following 18 web 2.0 deals: Six Apart – Focus Ventures, Intel Capital, August Capital, Neoteny FeedBurner – Mobius, Union Square, Portage, Sutter Hill, DFJ MySpace – Redpoint, Vantage Point Facebook – Greylock, Accel Google - Sequoia Capital and KPCB YouTube – Sequoia Technorati – Mobius, DFJ Digg – Greylock, Marc Andreessen, Omidyar Network LinkedIn – Greylock, Bessemer, Sequoia Yelp – Bessemer, Benchmark Delicious: Union Square Ventures Friendster – KPCB, DAG Ventures, Benchmark Bebo - Benchmark NewsGator – Mobius, Masthead Adbrite - Sequoia Netvibes - Accel FreeWebs - Novak Biddle, Columbia Capital TellMe - KPCB, Benchmark

what is web 2.0? what is web 2.0? Presentation Transcript

  • March 29, 2007 What is Web 2.0? Presented by Ryan Allis, co-founder of Broadwick Corp.
  • Web 2.0 Is… “ Web 2.0 refers to the second iteration of the web, powered by broadband and mass-access, that has led to the generation of web applications that emphasize user participation and interaction, user-generated content in multiple form, smart design, and online connection between people.”
  • In Web 1.0
    • The web was built to harness creativity and interactivity…
    • But to create in Web 1.0 you had to know code
    <html> <head> <title>My Page Title</title> </head> <body> <font face=“trebuchet MS” size=“2”> Hello World! </font> </body> </html>
  • Content Freed From Format
    • In Web 2.0, content is freed from format – so you don’t need to know code
    • Content can come in every form (video, audio, text, pictures)
    • And it can be distributed (syndicated) through XML (extensible markup language)
    • And RSS (Really Simple Syndication)
  • It’s About People
    • Web 2.0 is about people
    • People, with broadband, become the creators
    • It’s about enabling community, participation and engagement
    • It’s about freeing content through syndication
    • It’s about Democratizing Communication
    • It’s about transparency
  • Effects of Web 2.0
    • Content Has Been Freed (Easily Syndicated)
    • Communication Has Been Democratized
    • Businesses Can Be Built With Less Money
    • Customers Have Been Empowered
    • Installed Enterprise Software is Being Challenged through On-Demand Software
  • Lessons from Web 2.0
    • Usability and Smart Design is Critical
    • Allowing Customer/User Participation With Your Company is Essential
    • Build Passionate Customers Through Well Designed Communities That Allow Interaction
  • The Technology
    • Web 2.0 Apps Have Been Built On the Backs of…
    • CSS/XHTML
    • PHP
    • AJAX
    • Ruby on Rails
    • Java
    • MySQL
    • OpenAPIs
    • Linux
  • The Influence of Design on 2.0
    • Design is a key part of web 2.0 apps:
    • Buttons are bigger
    • More icons are used
    • Plenty of whitespace
    • Text is bigger
    • Fonts are different (Trebuchet MS and Georgia are in, Arial, Verdana, and Times New Roman are out)
    • Layouts are centered
  • Software as a Service Web apps are generally provided on-demand. This is called Software as a Service (SaaS). The publicly-listed SaaS Companies are:
  • Well Known Web 2.0 Apps Blogging Tools – Blogger, Typepad, Wordpress Wikis – SocialText, JotSpot Communication Tools – Feedburner, IntelliContact, Meebo Social Networking Tools – Facebook, MySpace, Friendster, Xanga, Hi5 Content Communities – Digg, Netscape, Bloglines, Netvibes Tagging Tools: Del.icio.us, Technorati Video Apps – YouTube, MetaCafe Music Apps – Pandora, Last.fm, iJigg, ReverbNation Productivity Apps – Zoho, Writely, Google Docs & Spreadsheets, Basecamp CRM Tools – Salesforce, Netsuite
  • Who’s Funding Web 2.0?
  • It’s About People
  •  
  • Web 2.0 Communication RSS Community Newsletters Blogs
  • How to Learn More…
    • TechCrunch
    • Read/Write Web
    • GigaOM
    • Mashable
    • Micropersuasion
    • ValleyWag
    • Scobleizer