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Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
Slide 1 - ICC - The world business organization
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Slide 1 - ICC - The world business organization

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  • CEOs are investing heavily to capture rising prosperity opportunities worldwide. They are also investing more to serve increasingly sophisticated and demanding customers. But what will it take to convert these investments into greater market share? Introducing the second trait of the enterprise of the future: The Enterprise of the Future is… INNOVATIVE BEYOND CUSTOMER IMAGINATION!
  • Small business face an environment that covers the complex and chaotic to the complicated to the simple. We all know that if it is simple everyone can do it. Once a product or service is made simple, commoditised then you must compete on quality of service and price. Small ICT businesses have difficulty providing scale or competing on price. Most small businesses out perform because they are flexible or nimble and more efficient. They are able to make sense of the chaotic, master complexity and sort out the complicated. In mastering complexity I often reminded of that wonderful quote from Oliver Wendell Homes that much admired American jurist who said “I would not give a fig for simplicity this side of complexity but I would give my life for simplicity on the other side of complexity. I believe very strongly that leaders in small business can collaborate effectively to get to the other side of complexity and in doing so generate substantial value for their customers. By jointly providing this value to their customers they are demonstrating to their customers the value of dealing with small business. Therefore small business should collaborate with other small businesses working in complimentary challenges where the solution to complex problems are not easy. Solutions to complex problems create value.
  • CEOs face many choices when responding to global integration. How should they design their businesses to take advantage of capabilities located in other parts of the world? When should they partner, merge or acquire? Which markets should they enter? In all this complexity, which strategies work best? Lets dive into the third aspect of the Enterprise of the Future, which is… GLOBALLY INTEGRATED!
  • Transcript

    • 1. You’ll find me on: Employer websites and Blog: skillingtime. FaceBook: Sheryle Moon LinkedIn : http:// www.linkedin.com/in/sherylemoon Twitter : Sherylem MySpace Second Life Plaxo LinkMe Wikipedia Google Video ENTERPRISE 2.0 ICC 6 th WORLD CONGRESS
    • 2. AGENDA <ul><li>Web 2.0’onology – Definitions for Organisations </li></ul><ul><li>Environmental Context – What Happened? </li></ul><ul><li>Strategic Focus – Many to Many </li></ul><ul><li>Challenges – For People &amp; Business </li></ul><ul><li>Innovation – Beyond Borders </li></ul><ul><li>Shift Happens </li></ul><ul><li>Execution - Supporting the Plan </li></ul><ul><li>The Future Today – Enterprise 2.0, Web 3.0 </li></ul>
    • 3. Web 2.0 Definitions <ul><li>Web 2.0 Principals – Described by Tim O’Reilly, Sept 2001 (Dot.bomb time) </li></ul><ul><ul><li>The Net is the platform, service based. </li></ul></ul><ul><ul><li>“ Participation Architecture, collective intelligence, but you control your own data” </li></ul></ul><ul><ul><li>Multiplying power of “Data Remix” and “The Long Tail” </li></ul></ul><ul><li>“ Enterprise 2.0 is the use of emergent social software platforms, within a company or between the company and their partners of customers “ </li></ul><ul><li>Source Andrew McAfee – Harvard </li></ul><ul><li>Enterprise 2.0 - The application of Web 2.0 and social media inside organizations to bring value. Also, it is literally about creating the next version of the enterprise. The challenge is: how do we create this and keep up with it as it changes? </li></ul>
    • 4. What Happened to the Environment? <ul><li>A Standard E-Address (Internet Protocol IP) </li></ul><ul><li>Broad Band Unlimited (well almost) </li></ul><ul><li>International Take-up </li></ul><ul><li>Cheap and Varied Devices </li></ul><ul><li>Web scales to any screen format </li></ul><ul><li>The People’s Revolution (for Globalised Information) </li></ul>
    • 5. Web2.0 Reality <ul><li>Blogs (Blogflux) – simple content publishing system </li></ul><ul><li>Wikis (Wikipedia) – single document that can be edited by multiple users </li></ul><ul><li>Social Networks (Facebook) – online community form sharing personal information </li></ul><ul><li>Social Networks for Business (Linked-In) – online community that is business related </li></ul><ul><li>Mobile (mini) Applications (iPhone apps) – cheap and tiny applications for specific use </li></ul><ul><li>Podcasts (TED) – audio files available for streaming or download </li></ul><ul><li>Video (YouTube) – downloadble short and (often) low production quality </li></ul><ul><li>RSS (ABC Online) – popular syndication format allowing subscription </li></ul><ul><li>Tagging (Flickr) – adding descriptors to documents and pictures </li></ul><ul><li>Micro-Blogging (Twitter) – short, sharp (140 character) updates and comments </li></ul><ul><li>Mash-ups (Tweetdeck) – integration of disparate data sources or apps into a single tool </li></ul><ul><li>Virtual Worlds (Second Life) – simulated environments, interaction through avatars </li></ul><ul><li>Cloud Computing (Amazon EC2) – scalable, pay as you use, utility computing </li></ul><ul><li>SaaS (Salesforce.com) – single use application that is e-hosted </li></ul>
    • 6. Web Change – in 2 Years
    • 7.
    • 8.
    • 9.
    • 10. TABLE TASK 1 <ul><li>You’ll find me on: </li></ul><ul><li>Google, Wikipedia, FaceBook, LinkedIn, Twitter, My Blog, Pulse, LinkMe, Flickr, YouTube, Second Life, My Space </li></ul><ul><li>Employer websites past and present </li></ul><ul><li>Where will we find you online? </li></ul><ul><li>1 point per person per Web 2.0 site, 2 points for an organisation </li></ul><ul><li>Add the score for your table… </li></ul><ul><ul><li>highest total scoring table wins! </li></ul></ul>
    • 11. <ul><li>“Enterprise 2.0″ </li></ul><ul><ul><li>The application of Web 2.0 and social media inside organizations to bring value. Also, it is literally about creating the next version of the enterprise. </li></ul></ul><ul><li>Intranet, Extranet, Internet only - </li></ul><ul><ul><li>NOT. That’s a Walled City. </li></ul></ul><ul><li>The challenge is: </li></ul><ul><ul><ul><ul><li>How do we create this and keep up with it as it changes? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How do we get the benefits of “Collective Contribution”? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How do we retain corporate secrets and competitive advantage? </li></ul></ul></ul></ul>Strategic Focus or Strategic Advantage ?
    • 12. Web2.0 Reality for Business <ul><li>Blogs (Blogflux) – organisational tasks - internal communications, project management </li></ul><ul><li>Wikis (Wikipedia) – collaborative document creation and project management </li></ul><ul><li>Social Networks (Facebook) – can be intra company to build the team and create trust </li></ul><ul><li>Social Networks for Business (Linked-In) – recruitment and resume/reference checks </li></ul><ul><li>Mobile (mini) Applications (iPhone apps) – everyone expects to be mobile </li></ul><ul><li>Podcasts (TED) – learning content and internal/external communications </li></ul><ul><li>Video (YouTube) – promotion of brand, events and activities </li></ul><ul><li>RSS (ABC Online) – fundamental shift of org. Information flow and thought leadership </li></ul><ul><li>Tagging (Flickr) – facilitate enhanced search and information sharing </li></ul><ul><li>Micro-Blogging (Twitter) – marketing and self promotion, thought leadership </li></ul><ul><li>Mash-ups (Tweetdeck) – enable end user to access and manipulate information </li></ul><ul><li>Virtual Worlds (Second Life) – training and education, mini conferences </li></ul><ul><li>Cloud Computing (Amazon EC2) – taking cost out of supply chain, improve up time </li></ul><ul><li>SaaS (Salesforce.com) – try before you buy (or never buy) </li></ul>
    • 13. Proof of Focus - Business and Organisations are leveraging social network applications to improve collaboration with customers, employees and partners
    • 14. Cool Corporate, Big Business
    • 15. Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions. Dell leverages a variety of social media platforms for customer engagement, including an island in the virtual world of Second Life
    • 16. Jeep connects with customers via a community page with links to photos on Flickr, the company’s MySpace and Facebook pages. Nike started a social community on Loopd to connect athletes interested in surfing, BMX bike racing and similar activities with the brand
    • 17. Challenges?
    • 18. Fear! – A Manager has Lost Control – Again!
    • 19. Table Task 2 <ul><li>What are the obstacles facing your organisation(s) in implementing Enterprise 2.0 concepts? </li></ul>
    • 20. The Enterprise of the Future is … Innovative Beyond Borders
    • 21. Collaboration Requires Increasing levels of Trust From Shawn Callahan and Economist Intelligence Unit <ul><li>Co-ordination </li></ul><ul><li>Driven by directive </li></ul><ul><li>Focus on short term goals </li></ul><ul><li>Teamwork helps but not essential </li></ul><ul><li>Value created by individual action </li></ul><ul><li>Little additional value </li></ul><ul><li>Trust not essential to success </li></ul><ul><li>Co-operation </li></ul><ul><li>Driven by an immediate need </li></ul><ul><li>Can succeed even if commitment uneven </li></ul><ul><li>Value is incremental &amp; uneven </li></ul><ul><li>Only one party may benefit </li></ul><ul><li>Lower level of trust than for collaboration </li></ul><ul><li>Collaboration </li></ul><ul><li>Driven by mutual self interest </li></ul><ul><li>Requires high level of commitment on both sides </li></ul><ul><li>Creates new value </li></ul><ul><li>Value can be shared by both parties </li></ul><ul><li>Often requires specialisation </li></ul><ul><li>Requires high levels of trust </li></ul>When do you collaborate?
    • 22. Table Task 3: W2.0-9D <ul><li>Use the Power of Collaborative Thinking across YOUR table: </li></ul><ul><li>Write two sentences that describe the best growth or change opportunity for your business </li></ul><ul><li>Each read their two sentences to the rest. </li></ul><ul><li>Accept (Without discussion) ONE great idea, using Web2.0 from each participant, to achieve your goal. </li></ul>
    • 23. Shift Happens <ul><li>Facing the dangers of complacency: </li></ul><ul><li>Encyclopaedia Britannica </li></ul><ul><li>Walkman </li></ul><ul><li>Analogue Watches </li></ul><ul><li>Newspapers </li></ul><ul><li>Board Games </li></ul><ul><li>Video Tapes </li></ul><ul><li>Music CD’s </li></ul><ul><li>Netscape </li></ul><ul><li>Visi Calc and Lotus 123 </li></ul><ul><li>What next? </li></ul><ul><ul><li>Yahoo? SAP? GM?, Ferrari, Fairfax, News </li></ul></ul>
    • 24. CHANGING BUSINESS MODELS <ul><li>Biting back: struggling newspapers unite </li></ul><ul><li>Saturday 30 May 2009 </li></ul><ul><li>By Simon Palan </li></ul><ul><li>In Australia, Fairfax&apos;s The Age and Sydney Morning Herald papers are barely making any profit (ABC: Sean Rubinsztein-Dunlop) </li></ul><ul><ul><li>The rise of the internet is threatening the business model which has supported traditional newspapers for centuries. </li></ul></ul><ul><ul><li>Around two dozen newspaper executives huddled together in a Chicago hotel to discuss ways newspapers can protect their </li></ul></ul><ul><ul><li>internet content and in some cases, charge web surfers to read it. By altering their online models, newspaper executives are </li></ul></ul><ul><ul><li>hoping to stop the financial haemorrhaging. In the US alone in the last six months, the publisher of the Chicago Tribune and the Los Angeles Times filed for bankruptcy. Even the popular New York Times is struggling. </li></ul></ul>
    • 25. Table Task 4 – Wot Not? <ul><li>Lets Be Frank – Part of your Business is Under Threat from Web 2.0 Right Now – but which part, and why? </li></ul><ul><ul><li>In a group discussion, each person should nominate one part of your business that you are going to “stop doing” in the next two years? </li></ul></ul><ul><ul><li>Decide what will replace it? </li></ul></ul><ul><ul><li>Present one area for “the axe” from each table. </li></ul></ul><ul><li>“ Finite players play within boundaries, infinite plays play with boundaries” - James Caise </li></ul>
    • 26. EXECUTION: Getting on with IT <ul><li>1. Participate and Play </li></ul><ul><ul><li>The only way to understand social media is to participate. You need to play extensively with a wide variety of tools and discover how they are being used. </li></ul></ul><ul><li>2. Discover relevant conversations </li></ul><ul><ul><li>Find out what is being said about your company, your competitors and your industry - online. Relevant conversations can easily be uncovered with free tools such as Google Alerts, Technorati, Twitter Search and Social Mention. </li></ul></ul><ul><li>3. Identify influencers </li></ul><ul><ul><li>A little research will readily uncover who are the most prominent influencers. Think laterally. </li></ul></ul><ul><li>4. Build a relationship with influencers </li></ul><ul><ul><li>Once you find influencers, it is a massive mistake to then deluge them with press releases and product information. Follow their blogs and Twitter, learn what interests them earn you the right to raise your favourite topics. </li></ul></ul><ul><li>5. Don’t make half-hearted efforts </li></ul><ul><ul><li>Don’t dabble. Get committed. Some have suffered from incomplete efforts (Westpac on Twitter) </li></ul></ul><ul><li>6. Find experienced guides </li></ul><ul><ul><li>There is no substitute for experience in understanding how social media functions. Absolutely dive in and learn for yourself, but also seek guidance. Note that some “experts” are actually recent converts. </li></ul></ul>
    • 27.
    • 28. The Online Future – THIS Year! <ul><li>Beyond search – seeking infromation </li></ul><ul><li>Decision Engines – Microsoft’s Bing.com, Wolfram Alpha </li></ul><ul><li>Web 2.0 Mashups – many more to come </li></ul><ul><li>Content Delivery Networks (CDN) - Akamai </li></ul><ul><li>Embedded Device mania – iPhone+, Netbooks </li></ul><ul><li>Enterprise 2.0 </li></ul><ul><li>Web 3.0 – Machine access to the Worlds Information </li></ul><ul><li>Reverse the Problem Solving Algorithm – Look at the tools first, then chose known business problems and apply them to those, via willing teams. </li></ul>
    • 29. Enterprise 2.0 - What First Step will You take in the next 90 Days? Any Questions?

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