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SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
SFDC and SaaS EMEA 12 07Cap
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SFDC and SaaS EMEA 12 07Cap

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  • 1. Software On-Demand and Salesforce.com Maurizio Capobianco SE Manager Salesforce.com Italia
  • 2. Gartner Predicts: The Total SaaS market generated more than $20 billion in 2005 Forecast to hit $55 billion in 2010 Total CAGR = 25% . “Software as a Service: Now the Real Action Begins”, Gartner Inc., March 19-21, Gartner US Sourcing Summit. “Service Providers Must Prepare for the Software-as-a-Service Wave”, Gartner, Inc., Dataquest Insight: Dec. 13, 2006
  • 3. Segmentation of the SaaS Market by Revenue, 2005 and 2010
  • 4. SaaS Market Growth 2005-2010 By Region $B 9 CAGR 23% U.S. 8 Europe 7 ROW 6 5 CAGR 27% 4 3 CAGR 32% 2 1 0 2005 2010 Total = $5B Total = $15.5B Total CAGR = 25% Source: Gartner, Inc., Dataquest Insight: Service Providers Must Prepare for the Software-as-a-Service Wave, Dec. 13, 2006
  • 5. “ Gartner's end-user studies in Europe indicate that strong interest in CRM investments is likely in EMEA in 2008. - Gartner Inc., Oct. 2007 ” Source: Gartner Dataquest Insight: Market Dynamics and Expectationsfor the CRM Software Market, EMEA, 2007-2011, Oct. 12, 2007
  • 6. The 2007 EMEA CRM Market is Approximately $2.5 Billion in Total Software Revenue (14% Growth compared with 2006). The market for software as a service (SaaS) CRM continues to have momentum. Western Europe will provide the bulk of revenue opportunity for technology and service providers. Growing interest for CRM in certain countries within Eastern Europe and the Middle East and Africa. Source: Gartner Dataquest, Inc. Forecast: CRM Software, EMEA, 2006-2011, Update, 10.11.07)
  • 7. Salesforce.com Owns 51 percent Market Share in the SaaS European CRM Market European CRM market size, $m 2001 2002 2003 2004 2005 2006 CRM market - total (SW, maintenance and SaaS) 1,517 1,515 1,517 1,602 1,686 1,771 On premise (SW + maintenance) 1,508 1,497 1,483 1,542 1,590 1,624 SaaS 9 19 34 59 96 148 Salesforce reported European revenue 1.7 5.3 11.8 25.2 43.6 75.0 Share of market 18% 29% 34% 43% 45% 51% Source: Ovum, April 2007
  • 8. Through 2011, the EMEA CRM Market will Grow to Approximately $3.8 Billion (CAGR 11.3%). Millions of Dollars Grow th 4,000 16% 3,500 14% 3,000 12% 2,500 10% Revenue 2,000 8% Annual Growth 1,500 6% 1,000 4% 500 2% 0 0% 2006 2007 2008 2009 2010 2011 Source: Gartner Dataquest, Inc. Forecast: CRM Software, EMEA, 2006-2011, Update, 10.11.07)
  • 9. Influential Power in Customer Service Centers By 2013, at least 75% of customer service centers will use a form of SaaS (0.7 probability). By the second half of 2009, Microsoft and Salesforce.com will emerge as the most influential powers in the customer service application market (0.7 probability) Salesforce.com Service and Support Strengths: Excellent graphical user interface, simple design and intuitive navigation. Low upfront IT investment required, and SaaS delivery model. Source: Gartner, Inc., Gartner Magic Quadrant for CRM Customer Service Contact Centers, 2007, March 6, 2007
  • 10. “ By 2011, 25% of new business software will be delivered as SaaS (0.7 probability). - Gartner Inc., 2006 ” Source: Gartner Inc., SaaS Delivery Challenges On-Premise Software, Sept. 26, 2006
  • 11. “ SaaS offers potentially better economies of scale. Gartner Dataquest is aware of situations in which providers that are delivering on the SaaS model today are achieving 11% to 30% reductions in software total cost of ownership (TCO) over five years. -- Gartner Inc., Dataquest December 2006 ” Source: Gartner, Inc., Dataquest Insight: Service Providers Must Prepare for the Software-as-a-Service Wave, Dec. 13, 2006
  • 12. All The New Innovation is Coming from SaaS New software innovation will be fueled by SaaS during the next four years. More than 50% of new software vendors will based on SaaS during the next three years. SaaS will become the predominant delivery model for some software categories during the next four years Source: Gartner, Inc., Toolkit: Determine Which Software Categories Will Be Best Suited for SaaS, 3.27.07
  • 13. All Size Firms Adopting Software On-Demand: Nearly 79% of respondents have either purchased or are currently reviewing a Software On-Demand offering Notes: n = 512. Data are weighted. Responses shown do not include "don’t know.“ Source: IDC Software as a Service Adoption Study, 2005
  • 14. “ SaaS is beginning to penetrate and radiate within organizations, across all segments; on average Large Enterprises that have adopted SaaS now have 3.4 SaaS applications deployed, with one in seven having greater than 10 SaaS applications. ” -- Saugatuck Technology, March 2007 Source: Saugatuck Technology, SaaS Adoption: Skyrocketing on All Cylinders!, March 27, 2007
  • 15. All Types of Software From Payroll to Product Life-Cycle Management --- Being Reviewed or Purchased via Software On- Demand Notes: Unweighted n = 468. Data is weighted. Responses shown do not include "don’t know.“ Multiple responses were allowed. Source: IDC’s SaaS Adoption Survey, 2005
  • 16. Have a CRM Question? mcapobianco@salesforce.com
  • 17. Software On-Demand and Salesforce.com Maurizio Capobianco SE Manager Salesforce.com Italia

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