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Service Delivery Platform

Service Delivery Platform






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    Service Delivery Platform Service Delivery Platform Presentation Transcript

    • Service Delivery Platforms Bridging the Gap Between ISVs and Service Providers
    • SaaS Realities • “Tsunami-like” software industry shift • Most software companies will need to have a SaaS offering in order to survive and thrive over the coming years • According to Gartner, “the scale of change involved in moving to a SaaS approach is proving hard for many vendors to manage.” • Most applications were not designed for SaaS delivery • Service (Hosting) Provider space is getting crowded, between Leaders, and those claiming to have SaaS experience
    • ISV Realities • Independent Software Vendors (ISVs) have not traditionally relied on Service Providers for market success • Uncharted territory • ISVs must solve 3 key challenges in order to enter and excel in the SaaS space Application Architecture Business Architecture Delivery Architecture SaaS challenges Application Architecture Business Delivery Architecture Architecture
    • Service Provider Realities • Must grow and expand outside traditional business model • Currently attracting ISVs with commoditized service offerings • Reputation, price • Doesn’t solve ISV’s application architecture problem • Lengthy sales cycle Application Architecture • Delivery promise is somewhat dependent upon ISV’s software SaaS challenges • Emphasis is on addressing delivery architecture Business Architecture Delivery Architecture
    • Business “Architecture” Challenges Application Architecture SaaS challenges Business Delivery Architecture Architecture
    • Business “Architecture” Challenges ISV Service Provider • Understanding the cost of entry • Getting away from “price wars” to • Calculating costs per subscriber win business • Finding appropriate pricing models • Shortening the time between a • Creating appropriate marketing lead and a relevant volume of ISV strategies subscribers • Revising Sales compensation • Generating “Demand Pull” • Introducing SaaS without • Reducing costs associated with cannibalizing the need for cash manual labour to support benefits of existing model numerous ISVs and their subscribers • Determining impact on existing Channels, and developing new ones
    • Delivery “Architecture” Challenges Application Architecture SaaS challenges Business Delivery Architecture Architecture
    • Delivery “Architecture” Challenges ISV Service Provider • Fully reliant on Service • Core competency Providers • May not have solved • Offloads “pains” of SaaS scalability issues hosting technologies, • Difficult to show typologies, uptimes, etc. uniqueness or strategic • Demands 100% SLAs value • Regards hosting as a commodity service
    • Application “Architecture” Challenges Application Architecture SaaS challenges Business Delivery Architecture Architecture
    • Application “Architecture” Challenges ISV Service Provider • Existing architecture • Can only pursue ISVs makes SaaS price- that have the correct prohibitive application architecture • May not have the • Limited percentage of engineering skill to make ISVs are strong required architecture changes candidates for SaaS • Critical time passes trying • Need to widen their net of to solve this issue – 3 prospects months, 6 months, 12 months?
    • Bridging the Gap
    • Service Delivery Platforms What is an SDP? • The term Service Delivery Platform (SDP) was originally used in the telecommunications industry • Today, an SDP represents a vehicle to enable rapid development and deployment of online services, including software and multimedia content • An SDP typically provides a service creation environment, and a service execution environment; as well as metering, monitoring, and reporting capabilities
    • Service Delivery Platforms Provides positive business impact by: • Taking advantage of existing software investments • Getting a new or existing application SaaS- enabled within 30 days • Enabling ISVs to focus on the features and functionality of their products • Solving the architectural barriers to SaaS
    • Platforms Types General Purpose Horizontal Oriented Product Oriented
    • Service Delivery Platforms An SDP should provide: • Configurability • Scalability/High Availability • Multi-Tenancy
    • C onfig urability • convenient manag ement interface • tenant metadata config uration • cus tomizable us ag e reporting • releas e and update manag ement
    • S calability/ Hig h Availability automated provis ioning of application ins tances tenant-load balancing , s o s ervers are added as required when us ers increas e g raceful, real-time failover if infras tructure becomes unavailable
    • Virtual Multi-Tenancy • Increas ed s peed to market • R educed cos ts No need to re-architect the application to produce multi-tenancy means :
    • Virtual Multi-Tenancy Enhanced reliability — Us ers g et their own The activity or failure of one tenant application ins tances does not affect other tenants means :
    • SDP: Bridging the Application Architecture Gap
    • Application Architecture ISV Service Provider • SaaS offering within • Can truly be a “turn-key” 30 days ISV partner, solving both the delivery and • Reduce or eliminate application architecture expensive challenges development costs • Cast a wider net to • Leverage existing attract ISVs technologies
    • SDP: Bridging the Business Gap
    • Business “Architecture” ISV Service Provider • Get to market in less • Expand existing service than 30 days offering to include benefits of an SDP • Leverage existing technologies • Substantial competitive advantage • Allow Channel Partners to resell • Shorten sales cycle and SaaS offering time to market
    • SDP: Bridging the Delivery Gap
    • Delivery Architecture ISV Service Provider • Subscriber Account • Efficiency and Profit Management gains through: Automation of • Software Release customer provisioning Management and product releases • SLA Monitoring and Enforcement
    • Which Service Delivery Platform(s) is right for you?
    • Q&A