Marketing Tools and Strategies
Why market the STAT!Ref subscription? <ul><li>Raise awareness </li></ul><ul><li>Educate users about the robust tool </li><...
How do I promote STAT!Ref? <ul><li>Add a logo or banner to your Web site, blog or Facebook profile </li></ul><ul><li>Custo...
Add a STAT!Ref logo or banner to your Web site, blog or Facebook
Add a STAT!Ref link to your Web site or blog Dictionary Link Title Links Search Boxes Calculator Link Anatomy.tv link Simp...
STAT!Ref Can Customize your Splash Page!
Contact your sales representative to send a customized e-mail blast to users E-mail Blast Examples
Customizable   Handouts   Ask for the PDF or print outs
Customized Handouts by Discipline: <ul><li>Basic Sciences </li></ul><ul><li>Dentistry </li></ul><ul><li>Dermatology </li><...
Educational   Handouts
Write about STAT!Ref in newsletters, blogs and message boards  Did you know?  Members of the [our institution] have access...
Contact your sales representative for STAT!Ref SWAG to hand out to users  <ul><li>Pens </li></ul><ul><li>Mouse Pads </li><...
Log-in to SR Admin and select the “Support” tab to access the How To’s and Promotion Toolkit
<ul><li>800.901.5494   or 307.733.5494 </li></ul><ul><li>   [email_address]   </li></ul>We’re here to help! Don’t have th...
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  1. 1. Marketing Tools and Strategies
  2. 2. Why market the STAT!Ref subscription? <ul><li>Raise awareness </li></ul><ul><li>Educate users about the robust tool </li></ul><ul><li>Increase usage of resources </li></ul>
  3. 3. How do I promote STAT!Ref? <ul><li>Add a logo or banner to your Web site, blog or Facebook profile </li></ul><ul><li>Customize your splash page to link to multiple subscriptions, highlight new resources or post your contact information </li></ul><ul><li>An e-mail blast can be used to spread the word to students and colleagues </li></ul><ul><li>Customized “You Have It” flyers- institution’s name, available books and how to access the resource are available </li></ul><ul><li>Write about STAT!Ref in a newsletter, blog or social network </li></ul><ul><li>Hand out STAT!Ref collateral </li></ul><ul><li>Screen Saver- “You Have It” or Anatomy.TV </li></ul><ul><li>Demonstrations! </li></ul>
  4. 4. Add a STAT!Ref logo or banner to your Web site, blog or Facebook
  5. 5. Add a STAT!Ref link to your Web site or blog Dictionary Link Title Links Search Boxes Calculator Link Anatomy.tv link Simple Login Link
  6. 6. STAT!Ref Can Customize your Splash Page!
  7. 7. Contact your sales representative to send a customized e-mail blast to users E-mail Blast Examples
  8. 8. Customizable Handouts Ask for the PDF or print outs
  9. 9. Customized Handouts by Discipline: <ul><li>Basic Sciences </li></ul><ul><li>Dentistry </li></ul><ul><li>Dermatology </li></ul><ul><li>Emergency </li></ul><ul><li>Family </li></ul><ul><li>Infectious Diseases </li></ul><ul><li>Internal Medicine </li></ul><ul><li>Nursing </li></ul><ul><li>Nutrition/Dietetics </li></ul><ul><li>Oncology </li></ul><ul><li>Pediatrics </li></ul><ul><li>Pharmacology </li></ul><ul><li>Psychiatry </li></ul><ul><li>Surgery </li></ul>
  10. 10. Educational Handouts
  11. 11. Write about STAT!Ref in newsletters, blogs and message boards Did you know? Members of the [our institution] have access to STAT!Ref e-books and resources. Log on through the [library home page] to access this cross-searchable, authoritative health resource that includes calculation tools, Stedman’s Medical Dictionary, patient information and core titles in disciplines like: Allied Health, Basic Sciences, Dentistry, Internal Medicine, Nursing, Patient Information, Pharmacy, Pharmacology, Psychiatry and more! About STAT!Ref: STAT!Ref® is the premier healthcare e -source. A pioneer in software as a service (SaaS), STAT!Ref includes cross-searchable, full-text, top-tier titles in a breadth of healthcare disciplines from a wide variety of reputable authors, publishers and societies.
  12. 12. Contact your sales representative for STAT!Ref SWAG to hand out to users <ul><li>Pens </li></ul><ul><li>Mouse Pads </li></ul><ul><li>Quick Guides </li></ul><ul><li>Posters </li></ul>
  13. 13. Log-in to SR Admin and select the “Support” tab to access the How To’s and Promotion Toolkit
  14. 14. <ul><li>800.901.5494 or 307.733.5494 </li></ul><ul><li> [email_address] </li></ul>We’re here to help! Don’t have the time or know-how? Contact us… We are open to ideas and suggestions!
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