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  • 1. PUBLIC AWARENESS EVALUATION UF/IFAS FT. Lauderdale REC June – October, 2000 Donald W. Poucher Assistant Vice President UF/IFAS External Relations and Communications
  • 2. Comparison of Faculty & Staff Perceptions with those of Various Publics
    • Broward Extension Faculty
    • Students and Former Students
    • Clientele
    • Public
  • 3. PUBLIC AWARENESS EVALUATION OUTCOMES
    • Recommendations…………..
      • Name of Center.
      • Center Positioning in Community and South Florida.
      • Public Awareness/External Relations Needs (facilities, personnel & programs).
  • 4. PERSONAL INTERVIEWS & MAIL QUESTIONNAIRE
    • First Impression.
    • Perception of Mission.
    • Level of Awareness.
    • Benefits .
  • 5. When You Think of the Ft. Lauderdale REC, What Comes to Mind?
    • Faculty/Staff : Physical Location; Place to Work.
    • Extension/Clientele : Research Information in Various Disciplines.
    • Students : S. Florida Horticulture Info.
    • Public : Gardening/Horticulture Info.
  • 6. Common Themes: When You Think of the Ft. Lauderdale REC, What Comes to Mind?
    • Source of Information.
    • Focus on Urban Problems .
  • 7. WHAT IS THE MISSION OF THE CENTER?
    • Recurring theme among all groups with an answer to this question: urban focus and deal with problems of people in urban areas.
  • 8. WHAT IS THE MISSION OF THE CENTER?
    • Faculty/Staff & Clientele : Research and Education for People of South Florida.
      • Faculty/Clientele: people = industry.
      • Staff: people = communities at large.
  • 9. WHAT IS THE MISSION OF THE CENTER?
    • Students /*Former Students: an educational opportunity for placebound students and professional workers in South Florida.
    • Extension: Source of Information for Extension.
    • *Also mentioned research as part of the mission.
  • 10. WHAT IS THE MISSION OF THE CENTER?
    • The majority of the general public could not articulate the mission and indicated they did not know what the mission of the Center was!!!!!!
  • 11. FT. LAUDERDALE REC Faculty/Staff Perception & Awareness Levels Clientele and Public
  • 12. External Levels of Awareness: Ft. Lauderdale REC
  • 13. WHO BENEFITS FROM THE FT. LAUDERDALE REC ?
  • 14. FACULTY: WHO BENEFITS FROM THE FT. LAUDERDALE REC ?
  • 15. CLIENTELE: WHO BENEFITS FROM THE FT. LAUDERDALE REC ?
  • 16. STUDENTS/FORMER STUDENTS: WHO BENEFITS FROM THE FT. LAUDERDALE REC ?
  • 17. PUBLIC: WHO BENEFITS FROM THE FT. LAUDERDALE REC ?
  • 18. EXTENSION: WHO BENEFITS FROM THE FT. LAUDERDALE REC ?
  • 19. WHAT ARE BENEFITS ?
    • The General Public said that not only they didn’t know the mission of the Center, they received no benefits from the Center’s programs.
  • 20. WHAT ARE BENEFITS?
    • Students/Former Students: knowledge, degrees, certifications.
    • Clientele Groups/Extension Agents: information received in discipline area and interaction with researchers.
  • 21. OCCUPATION OF RESPONDENTS
    • Clientele/Students/Former Students:
      • Professionals and managers in industry.
      • State and Federal Agency employees.
      • Full Time Students.
  • 22. Occupations: General Public
    • Retirees
    • Teachers
    • Homemakers
    • Nurses/Other Health Care Professionals
    • Airline Pilot
    • Firefighter
    • Real Estate Sales
    • Pharmacist
    • Stockbrokers
  • 23. UF/IFAS FT. LAUDERDALE REC: NEEDS FOR CHANGE
    • Broaden focus to include homeowners and community; greater urban emphasis.
    • Greater/broader teaching emphasis.
    • Increased public awareness.
    • Improved collaboration between researchers and extension faculty.
    • Enhanced/improved facilities (including site clean up).
  • 24. The Next Step…..
    • Conduct internal educational effort regarding mission/vision of center.
    • Increase/enhance REC-Extension Interaction.
    • Upgrade physical facilities; mount major clean-up effort.
    • Develop and implement Public Awareness effort for all audiences, including public and clientele.
      • Change the name to reflect a focus on urban community.
      • Increase/enhance community and public interaction and communication.
      • Develop system for increasing faculty interaction with nearby educational institutions.
      • Develop well-placed cadre of volunteer advocates.
      • Analyze most effective/efficient resource utilization for implementing and managing public awareness effort.