Leveraging Software to Improve Energy Efficiency December 15, 2008 2:00pm EST, 11:00am PST George Spafford,  Principal Con...
Housekeeping <ul><li>Submitting questions to speaker </li></ul><ul><ul><li>Type question into small box in the Chat (Q&A) ...
Main Presentation
Agenda <ul><li>Background on Green IT </li></ul><ul><li>Prioritization, Command and Control </li></ul><ul><ul><li>The Gree...
Background on Green IT
Green IT <ul><li>Being “green” means to minimize negative environmental impacts and maximize positive impacts </li></ul><u...
Green IT and Energy Efficiency Cost Savings <ul><li>Brand  </li></ul><ul><li>Reputation </li></ul><ul><li>Customers </li><...
Prioritization, Command & Control
Supporting the Organization’s Green Strategy <ul><li>The environment and being “green” is an organizational issue </li></u...
The Green IT Process <ul><li>Manage Green IT as a process because: </li></ul><ul><ul><li>Inputs and Outputs </li></ul></ul...
Improvement Opportunities
Virtualization <ul><li>Reduce the number of systems consuming power </li></ul><ul><li>Improve average utilization </li></u...
Cloud Computing and SaaS <ul><li>Why host at all? </li></ul><ul><li>Providers are building mega data centers </li></ul><ul...
Power Management Software <ul><li>Newer systems have more features </li></ul><ul><ul><li>Servers, desktops, printers, copi...
Reductions in Printing <ul><li>Printers in general consume power </li></ul><ul><li>Personal printers can be very inefficie...
Telecommuting & Travel Reduction <ul><li>Enabling employees to productively and securely work from home </li></ul><ul><ul>...
Optimize Application/Service Design <ul><li>Design with services in mind – not just applications </li></ul><ul><ul><li>Ong...
Optimize Data Storage <ul><li>Storage demands are exploding </li></ul><ul><li>Can’t store everything forever </li></ul><ul...
Optimize Business Processes <ul><li>IT helps functional areas create and protect value </li></ul><ul><li>Need to enable th...
Examples <ul><li>Improved scheduling reducing inter-facility materials movements (Fuel savings) </li></ul><ul><li>Improved...
Continuous Improvement <ul><li>The first step is only the beginning of a journey </li></ul><ul><li>Needs will change as te...
New Pocket Guide – The Governance of Green IT <ul><li>Available from IT Governance Publishing </li></ul><ul><li>Covers Gov...
Additional Resources <ul><li>The News  - Archive, RSS and Email Subscription Instructions http:// www.spaffordconsulting.c...
Thank you for the privilege of facilitating this webcast George Spafford [email_address]   http://www.pepperweed.com   The...
Sponsor Slides Placeholder
Questions?
On Demand Green IT webcasts <ul><li>Governing IT in a Green World Originally presented on December 2, 2008 http://solution...
Thank you for attending If you have any further questions, e-mail  [email_address] For future internet.com Webcasts, visit...
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  1. 1. Leveraging Software to Improve Energy Efficiency December 15, 2008 2:00pm EST, 11:00am PST George Spafford, Principal Consultant Pepperweed Consulting, LLC “ Optimizing The Business Value of IT” http://www.pepperweed.com
  2. 2. Housekeeping <ul><li>Submitting questions to speaker </li></ul><ul><ul><li>Type question into small box in the Chat (Q&A) window on the left and click the arrow button. </li></ul></ul><ul><ul><li>Questions will be answered during 10 minute Q&A session at end of webcast. </li></ul></ul><ul><li>Technical difficulties? </li></ul><ul><ul><li>Click on “Help” from top menu – select “Troubleshooting” to test system, get FAQ </li></ul></ul><ul><ul><li>Or get tech support via Q&A tool </li></ul></ul>
  3. 3. Main Presentation
  4. 4. Agenda <ul><li>Background on Green IT </li></ul><ul><li>Prioritization, Command and Control </li></ul><ul><ul><li>The Green IT process </li></ul></ul><ul><li>Improvement Opportunities </li></ul><ul><ul><li>Virtualization </li></ul></ul><ul><ul><li>Cloud Computing and SaaS </li></ul></ul><ul><ul><li>Power Management Software </li></ul></ul><ul><ul><li>Reductions in Printing </li></ul></ul><ul><ul><li>Telecommunications & Travel Reduction </li></ul></ul><ul><ul><li>Optimize Application / Service Design </li></ul></ul><ul><ul><li>Optimize Data Storage </li></ul></ul><ul><ul><li>Optimize Business Processes </li></ul></ul><ul><li>Continuous Improvement </li></ul>
  5. 5. Background on Green IT
  6. 6. Green IT <ul><li>Being “green” means to minimize negative environmental impacts and maximize positive impacts </li></ul><ul><li>IT is a key stakeholder for a variety of reasons </li></ul><ul><ul><li>Energy usage (our focus today) </li></ul></ul><ul><ul><li>E-Waste </li></ul></ul><ul><ul><li>IT services that advance the organization </li></ul></ul><ul><li>“Green IT” is becoming a buzzword to sell products and services </li></ul><ul><ul><li>Gartner terms it “greenwashing” </li></ul></ul><ul><ul><li>A lot of conflicting messages and bogus claims </li></ul></ul>
  7. 7. Green IT and Energy Efficiency Cost Savings <ul><li>Brand </li></ul><ul><li>Reputation </li></ul><ul><li>Customers </li></ul><ul><li>Investors </li></ul><ul><li>Employees </li></ul>Protecting the Environment Regulatory Compliance Intense Pressure
  8. 8. Prioritization, Command & Control
  9. 9. Supporting the Organization’s Green Strategy <ul><li>The environment and being “green” is an organizational issue </li></ul><ul><ul><li>Management of ecological impacts is a necessary condition </li></ul></ul><ul><ul><li>Green needs to support the organization’s goal(s) </li></ul></ul><ul><ul><li>The Board establishes the goal(s) for the organization </li></ul></ul><ul><ul><li>The Board hires and directs management </li></ul></ul><ul><ul><li>This Board-Management linkage is true organizational governance </li></ul></ul><ul><ul><li>Management must take the appropriate steps to </li></ul></ul><ul><ul><ul><li>Move towards the goal (create value) </li></ul></ul></ul><ul><ul><ul><li>Protect the goal (protect value) </li></ul></ul></ul><ul><ul><ul><li>Corporate Social Responsibility (CSR) Programs </li></ul></ul></ul><ul><li>IT is part of the larger organizational system </li></ul><ul><ul><li>IT’s green efforts need the proper context </li></ul></ul>
  10. 10. The Green IT Process <ul><li>Manage Green IT as a process because: </li></ul><ul><ul><li>Inputs and Outputs </li></ul></ul><ul><ul><li>Sub-processes </li></ul></ul><ul><ul><li>Roles and responsibilities </li></ul></ul><ul><ul><ul><li>Process Owner </li></ul></ul></ul><ul><ul><ul><li>Process Manager </li></ul></ul></ul><ul><ul><li>Metrics and reporting </li></ul></ul><ul><ul><li>Process integration is vital </li></ul></ul><ul><li>“ The goal of Green IT is to support the green objectives of the organization as defined by the Board and/or a Corporate Social Responsibility management group.” </li></ul>
  11. 11. Improvement Opportunities
  12. 12. Virtualization <ul><li>Reduce the number of systems consuming power </li></ul><ul><li>Improve average utilization </li></ul><ul><li>Servers </li></ul><ul><ul><li>Average 6-10% utilization </li></ul></ul><ul><ul><li>Reduction could be N+1 or 2(N+1) depending on fault tolerance </li></ul></ul><ul><li>Clients </li></ul><ul><ul><li>Enable use of thin clients with lower power requirements </li></ul></ul><ul><ul><li>How many are left on 24x7 today? </li></ul></ul><ul><li>Improved management capabilities across the board </li></ul><ul><li>Note – high-performance high-density blade servers can create challenges as well so plan carefully </li></ul>
  13. 13. Cloud Computing and SaaS <ul><li>Why host at all? </li></ul><ul><li>Providers are building mega data centers </li></ul><ul><li>Cloud Computing </li></ul><ul><ul><li>Move the hardware into the Internet to a provider </li></ul></ul><ul><ul><li>Decouples hardware from service </li></ul></ul><ul><ul><li>Key feature – massive scalability </li></ul></ul><ul><li>Software as a Service </li></ul><ul><ul><li>Technically different from cloud computing </li></ul></ul><ul><ul><li>SaaS could be considered Cloud Computing if massively scalable </li></ul></ul><ul><li>Moves emphasis to network management </li></ul><ul><ul><li>Need high-availability, adequate performance, security, etc. </li></ul></ul><ul><li>Due diligence is critical to manage risks </li></ul><ul><ul><li>What if the provider goes out of business? </li></ul></ul><ul><ul><li>What do they do for security? </li></ul></ul><ul><ul><li>What do they do for fault tolerance? … etc., etc. </li></ul></ul>
  14. 14. Power Management Software <ul><li>Newer systems have more features </li></ul><ul><ul><li>Servers, desktops, printers, copiers, etc. </li></ul></ul><ul><li>Vendors have made a lot of headway </li></ul><ul><ul><li>Faster power ups </li></ul></ul><ul><ul><li>Phased power up of resources </li></ul></ul><ul><li>Appropriate for user driven systems </li></ul><ul><ul><li>Servers exhibiting prime time demand </li></ul></ul><ul><ul><li>PC’s only used during business hours </li></ul></ul><ul><li>Be sure to test settings before deploying </li></ul><ul><li>Ensure preproduction and production platforms match! </li></ul>
  15. 15. Reductions in Printing <ul><li>Printers in general consume power </li></ul><ul><li>Personal printers can be very inefficient </li></ul><ul><ul><li>Personal laser printer energy bills can exceed toner costs </li></ul></ul><ul><ul><li>Often lack extensive power management features </li></ul></ul><ul><ul><li>Are often left on 24x7 </li></ul></ul><ul><li>Paper causes a three dimensional challenge </li></ul><ul><ul><li>Cutting trees reduces CO2 absorption </li></ul></ul><ul><ul><li>Considerable power is used to create it </li></ul></ul><ul><ul><li>Power is used to print it </li></ul></ul><ul><ul><li>A considerable amount of it results in waste </li></ul></ul><ul><ul><ul><li>Recycled to some extent </li></ul></ul></ul><ul><ul><ul><li>Landfill </li></ul></ul></ul><ul><li>Opportunities for </li></ul><ul><ul><li>Electronic forms and workflow </li></ul></ul><ul><ul><li>Online reports </li></ul></ul><ul><ul><li>Imaging </li></ul></ul><ul><ul><li>Balance is needed – impacts of printing vs. impacts of escalating storage demands </li></ul></ul>
  16. 16. Telecommuting & Travel Reduction <ul><li>Enabling employees to productively and securely work from home </li></ul><ul><ul><li>High-speed networking </li></ul></ul><ul><ul><li>Security tools and training </li></ul></ul><ul><ul><li>Enabling applications for remote access </li></ul></ul><ul><ul><ul><li>Web-based, Citrix, etc. </li></ul></ul></ul><ul><li>Facilitating remote collaboration to reduce travel </li></ul><ul><ul><li>Online presentations / meetings </li></ul></ul><ul><ul><li>Remote collaboration tools </li></ul></ul><ul><ul><li>Potential scope: employees, vendors, customers </li></ul></ul>
  17. 17. Optimize Application/Service Design <ul><li>Design with services in mind – not just applications </li></ul><ul><ul><li>Ongoing operating costs can be far higher that purchase/implementation costs </li></ul></ul><ul><li>Requirements need to factor in Green IT standards </li></ul><ul><li>Staff needs appropriate on-going training </li></ul><ul><li>Investigate / implement </li></ul><ul><ul><li>Virtual environments </li></ul></ul><ul><ul><li>Remote users </li></ul></ul><ul><ul><li>Judicious use of resources vs. requiring 100% of resources 100% of the time (use a tiered capacity utilization models) </li></ul></ul><ul><ul><li>Power management capabilities </li></ul></ul><ul><ul><li>Platform as a Service (PaaS) </li></ul></ul>
  18. 18. Optimize Data Storage <ul><li>Storage demands are exploding </li></ul><ul><li>Can’t store everything forever </li></ul><ul><li>Storage consumes power and generates heat </li></ul><ul><li>Establish data retention requirements </li></ul><ul><li>Need an Information Lifecycle Management (ILM) process </li></ul><ul><li>Need to normalize data designs </li></ul><ul><li>Utilize compression to reduce space requirements </li></ul><ul><li>Adopt tiered storage models </li></ul><ul><ul><li>Online, near-line and offline storage </li></ul></ul><ul><li>Platform as a Service (PaaS) or other outsourced model </li></ul><ul><ul><li>Use a service to facilitate storage </li></ul></ul>
  19. 19. Optimize Business Processes <ul><li>IT helps functional areas create and protect value </li></ul><ul><li>Need to enable them to attain green objectives including improving energy efficiency </li></ul><ul><li>Use Theory of Constraints to understand the goal and the greatest constraint </li></ul><ul><li>Lean – Philosophy about waste reduction and obtaining value </li></ul><ul><ul><li>Wasted time, wasted materials, over design -- Non-value add </li></ul></ul><ul><li>Six Sigma – Attention and tools to identify defects and drive down the costs of rework </li></ul><ul><li>Lean Six Sigma (LSS) - address defects, time wasted and increase overall speed while reducing cost </li></ul><ul><li>IT is a tool to enable the business in pursuit of the above </li></ul>
  20. 20. Examples <ul><li>Improved scheduling reducing inter-facility materials movements (Fuel savings) </li></ul><ul><li>Improved demand planning reducing expedited shipments (Fuel savings) </li></ul><ul><li>Online collaboration tools reduces travel related to the design of a new product or service </li></ul><ul><li>Use or portable terminals to reduce inventory related paper forms such as requests, transfers, etc. </li></ul><ul><li>Reduction in paperwork by implementing forms for paid time off, suggestions, service requests, etc. </li></ul><ul><li>Move to electronic invoices to customers and online customer service </li></ul><ul><li>Charge customers for power usage in the data center to drive accountability and cost:benefit </li></ul>
  21. 21. Continuous Improvement <ul><li>The first step is only the beginning of a journey </li></ul><ul><li>Needs will change as technologies and the world changes </li></ul><ul><li>Leverage metrics where possible to track status </li></ul><ul><li>Conduct quarterly reviews of progress </li></ul><ul><li>Maintain the tone from the top </li></ul><ul><li>Formally schedule reviews to assess the current state and look for new opportunities </li></ul>
  22. 22. New Pocket Guide – The Governance of Green IT <ul><li>Available from IT Governance Publishing </li></ul><ul><li>Covers Governance and Process Considerations </li></ul><ul><li>Focuses on data centers and power consumption </li></ul><ul><li>Introduces the Green IT Process in More Detail </li></ul><ul><li>Target publish date is December 11, 2008 </li></ul><ul><li>Pre-orders Now </li></ul><ul><li>International order site: www.itgovernance.co.uk/products/2106 </li></ul><ul><li>US order site: www.itgovernanceUSA.com/product/1827.aspx </li></ul>
  23. 23. Additional Resources <ul><li>The News - Archive, RSS and Email Subscription Instructions http:// www.spaffordconsulting.com/dailynews.html </li></ul><ul><li>George’s Green IT Resource Page http://www.spaffordconsulting.com/GreenITResources.html </li></ul>
  24. 24. Thank you for the privilege of facilitating this webcast George Spafford [email_address] http://www.pepperweed.com The News - Archive, RSS and Email Subscription Instructions http://www.spaffordconsulting.com/dailynews.html
  25. 25. Sponsor Slides Placeholder
  26. 26. Questions?
  27. 27. On Demand Green IT webcasts <ul><li>Governing IT in a Green World Originally presented on December 2, 2008 http://solutions.internet.com/5341_default </li></ul><ul><li>Implementing a Green Data Center Originally presented on July 21, 2008 http://solutions.internet.com/4991_default </li></ul>
  28. 28. Thank you for attending If you have any further questions, e-mail [email_address] For future internet.com Webcasts, visit www.internet.com/webcasts
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