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    • Leveraging Software to Improve Energy Efficiency December 15, 2008 2:00pm EST, 11:00am PST George Spafford, Principal Consultant Pepperweed Consulting, LLC “ Optimizing The Business Value of IT” http://www.pepperweed.com
    • Housekeeping
      • Submitting questions to speaker
        • Type question into small box in the Chat (Q&A) window on the left and click the arrow button.
        • Questions will be answered during 10 minute Q&A session at end of webcast.
      • Technical difficulties?
        • Click on “Help” from top menu – select “Troubleshooting” to test system, get FAQ
        • Or get tech support via Q&A tool
    • Main Presentation
    • Agenda
      • Background on Green IT
      • Prioritization, Command and Control
        • The Green IT process
      • Improvement Opportunities
        • Virtualization
        • Cloud Computing and SaaS
        • Power Management Software
        • Reductions in Printing
        • Telecommunications & Travel Reduction
        • Optimize Application / Service Design
        • Optimize Data Storage
        • Optimize Business Processes
      • Continuous Improvement
    • Background on Green IT
    • Green IT
      • Being “green” means to minimize negative environmental impacts and maximize positive impacts
      • IT is a key stakeholder for a variety of reasons
        • Energy usage (our focus today)
        • E-Waste
        • IT services that advance the organization
      • “Green IT” is becoming a buzzword to sell products and services
        • Gartner terms it “greenwashing”
        • A lot of conflicting messages and bogus claims
    • Green IT and Energy Efficiency Cost Savings
      • Brand
      • Reputation
      • Customers
      • Investors
      • Employees
      Protecting the Environment Regulatory Compliance Intense Pressure
    • Prioritization, Command & Control
    • Supporting the Organization’s Green Strategy
      • The environment and being “green” is an organizational issue
        • Management of ecological impacts is a necessary condition
        • Green needs to support the organization’s goal(s)
        • The Board establishes the goal(s) for the organization
        • The Board hires and directs management
        • This Board-Management linkage is true organizational governance
        • Management must take the appropriate steps to
          • Move towards the goal (create value)
          • Protect the goal (protect value)
          • Corporate Social Responsibility (CSR) Programs
      • IT is part of the larger organizational system
        • IT’s green efforts need the proper context
    • The Green IT Process
      • Manage Green IT as a process because:
        • Inputs and Outputs
        • Sub-processes
        • Roles and responsibilities
          • Process Owner
          • Process Manager
        • Metrics and reporting
        • Process integration is vital
      • “ The goal of Green IT is to support the green objectives of the organization as defined by the Board and/or a Corporate Social Responsibility management group.”
    • Improvement Opportunities
    • Virtualization
      • Reduce the number of systems consuming power
      • Improve average utilization
      • Servers
        • Average 6-10% utilization
        • Reduction could be N+1 or 2(N+1) depending on fault tolerance
      • Clients
        • Enable use of thin clients with lower power requirements
        • How many are left on 24x7 today?
      • Improved management capabilities across the board
      • Note – high-performance high-density blade servers can create challenges as well so plan carefully
    • Cloud Computing and SaaS
      • Why host at all?
      • Providers are building mega data centers
      • Cloud Computing
        • Move the hardware into the Internet to a provider
        • Decouples hardware from service
        • Key feature – massive scalability
      • Software as a Service
        • Technically different from cloud computing
        • SaaS could be considered Cloud Computing if massively scalable
      • Moves emphasis to network management
        • Need high-availability, adequate performance, security, etc.
      • Due diligence is critical to manage risks
        • What if the provider goes out of business?
        • What do they do for security?
        • What do they do for fault tolerance? … etc., etc.
    • Power Management Software
      • Newer systems have more features
        • Servers, desktops, printers, copiers, etc.
      • Vendors have made a lot of headway
        • Faster power ups
        • Phased power up of resources
      • Appropriate for user driven systems
        • Servers exhibiting prime time demand
        • PC’s only used during business hours
      • Be sure to test settings before deploying
      • Ensure preproduction and production platforms match!
    • Reductions in Printing
      • Printers in general consume power
      • Personal printers can be very inefficient
        • Personal laser printer energy bills can exceed toner costs
        • Often lack extensive power management features
        • Are often left on 24x7
      • Paper causes a three dimensional challenge
        • Cutting trees reduces CO2 absorption
        • Considerable power is used to create it
        • Power is used to print it
        • A considerable amount of it results in waste
          • Recycled to some extent
          • Landfill
      • Opportunities for
        • Electronic forms and workflow
        • Online reports
        • Imaging
        • Balance is needed – impacts of printing vs. impacts of escalating storage demands
    • Telecommuting & Travel Reduction
      • Enabling employees to productively and securely work from home
        • High-speed networking
        • Security tools and training
        • Enabling applications for remote access
          • Web-based, Citrix, etc.
      • Facilitating remote collaboration to reduce travel
        • Online presentations / meetings
        • Remote collaboration tools
        • Potential scope: employees, vendors, customers
    • Optimize Application/Service Design
      • Design with services in mind – not just applications
        • Ongoing operating costs can be far higher that purchase/implementation costs
      • Requirements need to factor in Green IT standards
      • Staff needs appropriate on-going training
      • Investigate / implement
        • Virtual environments
        • Remote users
        • Judicious use of resources vs. requiring 100% of resources 100% of the time (use a tiered capacity utilization models)
        • Power management capabilities
        • Platform as a Service (PaaS)
    • Optimize Data Storage
      • Storage demands are exploding
      • Can’t store everything forever
      • Storage consumes power and generates heat
      • Establish data retention requirements
      • Need an Information Lifecycle Management (ILM) process
      • Need to normalize data designs
      • Utilize compression to reduce space requirements
      • Adopt tiered storage models
        • Online, near-line and offline storage
      • Platform as a Service (PaaS) or other outsourced model
        • Use a service to facilitate storage
    • Optimize Business Processes
      • IT helps functional areas create and protect value
      • Need to enable them to attain green objectives including improving energy efficiency
      • Use Theory of Constraints to understand the goal and the greatest constraint
      • Lean – Philosophy about waste reduction and obtaining value
        • Wasted time, wasted materials, over design -- Non-value add
      • Six Sigma – Attention and tools to identify defects and drive down the costs of rework
      • Lean Six Sigma (LSS) - address defects, time wasted and increase overall speed while reducing cost
      • IT is a tool to enable the business in pursuit of the above
    • Examples
      • Improved scheduling reducing inter-facility materials movements (Fuel savings)
      • Improved demand planning reducing expedited shipments (Fuel savings)
      • Online collaboration tools reduces travel related to the design of a new product or service
      • Use or portable terminals to reduce inventory related paper forms such as requests, transfers, etc.
      • Reduction in paperwork by implementing forms for paid time off, suggestions, service requests, etc.
      • Move to electronic invoices to customers and online customer service
      • Charge customers for power usage in the data center to drive accountability and cost:benefit
    • Continuous Improvement
      • The first step is only the beginning of a journey
      • Needs will change as technologies and the world changes
      • Leverage metrics where possible to track status
      • Conduct quarterly reviews of progress
      • Maintain the tone from the top
      • Formally schedule reviews to assess the current state and look for new opportunities
    • New Pocket Guide – The Governance of Green IT
      • Available from IT Governance Publishing
      • Covers Governance and Process Considerations
      • Focuses on data centers and power consumption
      • Introduces the Green IT Process in More Detail
      • Target publish date is December 11, 2008
      • Pre-orders Now
      • International order site: www.itgovernance.co.uk/products/2106
      • US order site: www.itgovernanceUSA.com/product/1827.aspx
    • Additional Resources
      • The News - Archive, RSS and Email Subscription Instructions http:// www.spaffordconsulting.com/dailynews.html
      • George’s Green IT Resource Page http://www.spaffordconsulting.com/GreenITResources.html
    • Thank you for the privilege of facilitating this webcast George Spafford [email_address] http://www.pepperweed.com The News - Archive, RSS and Email Subscription Instructions http://www.spaffordconsulting.com/dailynews.html
    • Sponsor Slides Placeholder
    • Questions?
    • On Demand Green IT webcasts
      • Governing IT in a Green World Originally presented on December 2, 2008 http://solutions.internet.com/5341_default
      • Implementing a Green Data Center Originally presented on July 21, 2008 http://solutions.internet.com/4991_default
    • Thank you for attending If you have any further questions, e-mail [email_address] For future internet.com Webcasts, visit www.internet.com/webcasts