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  1. 1. Carrier Ethernet for Business January 2009
  2. 2. Panelists Paul Indoo Product Marketing Manager [email_address] Phone: +44 1279 40 2216 Johan Witters Consultant Business Data Services [email_address] Phone: +32 3 240 7927 George Cheng Senior Network Architect [email_address] Phone: +44 2082824667
  3. 3. Agenda <ul><li>What’s driving the growth in Carrier Ethernet? </li></ul><ul><li>Assessing CE in key vertical market </li></ul><ul><li>Enterprise case studies </li></ul>
  4. 4. What’s driving the growth in Carrier Ethernet? <ul><li>Simplicity </li></ul><ul><ul><li>It's Ethernet </li></ul></ul><ul><li>Control </li></ul><ul><ul><li>Flexibility to meet varying application demands </li></ul></ul><ul><li>Reliability </li></ul><ul><ul><li>Rapid recovery when problems occur </li></ul></ul><ul><li>Performance </li></ul><ul><ul><li>Low latency inherent with Ethernet networks </li></ul></ul><ul><li>Scalability </li></ul><ul><ul><li>Global reach </li></ul></ul><ul><li>Cost Reduction </li></ul><ul><ul><li>Simplified technology brings lower cost and products that consume less power </li></ul></ul>
  5. 5. Carrier Ethernet for Mission Critical Applications <ul><li>Top Market Sectors </li></ul><ul><ul><li>Healthcare, finance, education, government, media </li></ul></ul><ul><li>Principal Applications </li></ul><ul><ul><li>Site-to-site access, server and data center consolidation, business continuity / disaster recovery, SAAS, SOA, Internet access, distributed data imaging, converged networking </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Cost reduction, revenue acceleration </li></ul></ul><ul><ul><li>Scalability, control, reliability, performance, low latency, flexibility, consistency, expedites and enables new applications </li></ul></ul>Carrier Ethernet brings significant business benefits to mission critical applications
  6. 6. Healthcare <ul><li>Application Profile </li></ul><ul><ul><li>Regulatory issues, privacy, or state privacy (HIPAA) compliance </li></ul></ul><ul><ul><li>Imaging driving storage and growth </li></ul></ul><ul><ul><li>Very High bandwidth, Performance </li></ul></ul><ul><ul><li>Scalability mostly over limited geography </li></ul></ul><ul><ul><li>TCO/ROI critical </li></ul></ul><ul><li>Top Applications </li></ul><ul><ul><li>See earlier overview slide; specifically: </li></ul></ul><ul><ul><li>Real Time Digital imaging </li></ul></ul><ul><ul><li>Supporting multiple applications </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Real-time transfer and diagnosis of images </li></ul></ul><ul><ul><li>Centralized diagnostics service, significant time and cost reduction </li></ul></ul><ul><ul><li>Very cost efficient </li></ul></ul>
  7. 7. Finance / Insurance <ul><li>Top Applications </li></ul><ul><ul><li>See earlier overview slide; specifically: </li></ul></ul><ul><ul><li>Financial transaction, data: </li></ul></ul><ul><ul><ul><li>Reliable, scalable solution </li></ul></ul></ul><ul><ul><ul><li>Very low latency requirements </li></ul></ul></ul><ul><ul><ul><li>Security </li></ul></ul></ul><ul><ul><li>Performance </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Cost-effective bandwidth increments to their customers. </li></ul></ul><ul><ul><li>Easier to maintain, support and scale </li></ul></ul><ul><ul><li>V-LAN tagging provided network security demanded by customer. </li></ul></ul><ul><li>Application Profile </li></ul><ul><ul><li>Global reach </li></ul></ul><ul><ul><li>Latency </li></ul></ul><ul><ul><li>Reliable, secure, SLAs </li></ul></ul><ul><ul><li>Compliance, SOX, SEC, FSA, GLB, etc. </li></ul></ul>
  8. 8. Education <ul><li>Application Profile </li></ul><ul><ul><li>Increased demands of community partnerships using educational infrastructure, </li></ul></ul><ul><ul><li>TCO/ROI critical </li></ul></ul><ul><ul><li>Separate domains to separate traffic between departments </li></ul></ul><ul><li>Top Applications </li></ul><ul><ul><li>See earlier overview slide; specifically: </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Internet Access </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Distance learning </li></ul></ul><ul><ul><li>High speed internet access </li></ul></ul><ul><ul><li>High speed data network to communicate, library, students, administration </li></ul></ul>
  9. 9. Government <ul><li>Application Profile </li></ul><ul><ul><li>Web based applications </li></ul></ul><ul><ul><li>Flexible SLAs </li></ul></ul><ul><ul><li>TCO/ROI </li></ul></ul><ul><ul><li>Separate domains for different departments and for extranets </li></ul></ul><ul><li>Top Applications </li></ul><ul><ul><li>See earlier overview slide; specifically: </li></ul></ul><ul><ul><li>E-Government </li></ul></ul><ul><ul><li>Disaster Recovery </li></ul></ul><ul><ul><li>Internet access </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Multiple applications over the same flat Layer 2 network </li></ul></ul><ul><ul><li>WAN solution complemented by in-house IT-staff </li></ul></ul>
  10. 10. Media / Entertainment <ul><li>Application Profile </li></ul><ul><ul><li>Traditional users of Private Line services </li></ul></ul><ul><ul><li>Very High Bandwidth </li></ul></ul><ul><ul><li>Need for very flexible Bandwidth </li></ul></ul><ul><ul><li>Convergence demands on low latency, low frame loss, minimum frame delay variation, high performance networks </li></ul></ul><ul><ul><li>Real time </li></ul></ul><ul><ul><li>Innovate to better serve customers, using the new media capabilities </li></ul></ul><ul><li>Top Applications </li></ul><ul><ul><li>See earlier overview slide; specifically: </li></ul></ul><ul><ul><li>Video, streaming media </li></ul></ul><ul><ul><li>Service orientated architecture </li></ul></ul><ul><ul><li>Internet access </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Very High and Very Flexible Bandwidth </li></ul></ul>
  11. 11. Global Law Firm <ul><li>Key Facts </li></ul><ul><ul><li>Ranked Among Top 3 Firms in World – 2008 AM Law 100 </li></ul></ul><ul><ul><li>One of the largest US global law firms </li></ul></ul><ul><ul><li>Data centralized and replicated across four data centers (Ohio, New York, London and Tokyo) </li></ul></ul><ul><ul><li>Needed a single network to reach 4,000 employees across 22 offices in US, Europe, Asia and Australia </li></ul></ul><ul><ul><li>Required fast access to LexisNexis, a leading searchable archive of content from newspapers, magazines, legal documents, printed sources of public records, unpublished opinions, forms, legal, news, and business information. </li></ul></ul>
  12. 12. Global Law Firm <ul><li>Challenges </li></ul><ul><li>Legacy WAN: </li></ul><ul><ul><li>Existing frame relay / ATM hybrid network did not scale </li></ul></ul><ul><li>Replacement Network Criteria: </li></ul><ul><ul><li>Zero data loss </li></ul></ul><ul><ul><li>Citrix access to centralized applications in 3 data centers (New York, London and Tokyo) </li></ul></ul><ul><ul><li>Any-to-any connectivity for VoIP and video </li></ul></ul><ul><ul><li>Access to LexisNexis datacenter in Ohio </li></ul></ul><ul><ul><li>Low latency, high performance </li></ul></ul><ul><ul><li>Seamless integration with backup Provider’s L3VPN Service </li></ul></ul>
  13. 13. Global Law Firm <ul><li>The Solution: </li></ul><ul><ul><li>A fully managed Global VPLS network </li></ul></ul><ul><li>The Benefits: </li></ul><ul><ul><li>Fully managed service with best SLAs </li></ul></ul><ul><ul><li>Cost-effective bandwidth increments as required </li></ul></ul><ul><ul><li>Easier to maintain, support and scale </li></ul></ul><ul><ul><li>Future proof foundation for new applications </li></ul></ul>Carrier Ethernet Network
  14. 14. Financial Markets <ul><li>Key Facts </li></ul><ul><li>Multilateral Trading Facilities (MTFs ) Compete for Market Share </li></ul><ul><ul><li>Chi-X Europe Limited </li></ul></ul><ul><ul><li>BATS Holdings </li></ul></ul><ul><ul><li>NASDAQ OMX Europe </li></ul></ul>
  15. 15. Financial Markets <ul><li>New Market, No Legacy WAN </li></ul><ul><ul><li>Required extranet for unsurpassed Ethernet connectivity to serve MTFs, algorithmic traders and firms </li></ul></ul><ul><li>Network Criteria: </li></ul><ul><ul><li>Reliable, low-latency connectivity to real-time quote and trade information for the pan-European equities market </li></ul></ul><ul><ul><ul><li>Large amount of small UDP base data streams, expecting no packet loss, very time sensitive, every ms counts </li></ul></ul></ul><ul><ul><li>Network reach for global order processing </li></ul></ul><ul><ul><li>Bandwidth flexibility for “data explosion” </li></ul></ul><ul><ul><ul><li>Scalable from 100mb & eventually 1Gb to customer premises </li></ul></ul></ul>
  16. 16. Financial Markets <ul><li>The Solution: </li></ul><ul><ul><li>Ethernet Virtual Private Line Service (VPLS) </li></ul></ul><ul><li>The Benefits: </li></ul><ul><ul><li>High performance, low latency delivery of uninterrupted flow of time-sensitive market data and trading applications </li></ul></ul><ul><ul><li>Cost-effective bandwidth increments to MTF customers </li></ul></ul><ul><ul><li>Easier to maintain, support and scale </li></ul></ul><ul><ul><li>Sound platform for future growth </li></ul></ul><ul><ul><li>Customer satisfaction </li></ul></ul>
  17. 17. For more information regarding joining the MEF: Visit: Email us at: [email_address] Call us at: +1.310.258.8032 (California, USA) For in-depth presentations of Carrier Ethernet for business, Ethernet services, technical overview, certification program etc., visit: