SaaS Integration Options
       for Vendors
                                       November 9, 2008



                   ...
Common issue with On-Demand applications

                                                                  Customer
    S...
Options available for SaaS Vendors


    Need: Customers want to integrate SaaS application data with their back-
        ...
Option A: SaaS Vendor provides Integration Services

            SaaS vendors initially focus on building their applicatio...
Option B: SaaS Vendor publishes Web Services interface

            SaaS vendor create an XML-based interface and then ext...
Option C: SaaS Vendor refers customers to Certified Partners

            SaaS vendor builds relationships with System Int...
Right SaaS Integration Option? – Evolves over Time


       Right integration strategy for SaaS vendor depends on where th...
How does Adeptia help with SaaS Integration?

          Adeptia provides industry-leading SaaS Integration technology
    ...
Adeptia SaaS Integration

                                                                               Customer
    SaaS...
Connects SaaS Application with Anything


                                                           Databases



     Saa...
Thank you!



                            For additional information visit:    www.adeptia.com


                  Please ...
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Microsoft PowerPoint - SaaS Integration for Vendors

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Microsoft PowerPoint - SaaS Integration for Vendors

  1. 1. SaaS Integration Options for Vendors November 9, 2008 443 North Clark St, Suite 350 Chicago, IL 60610 Ph: (312) 229-1727 www.adeptia.com
  2. 2. Common issue with On-Demand applications Customer SaaS Vendor Apps F System of I Record Internet R (Account Master) E e.g. ERP app W A L L Sales people & Other users Business users How to ensure consistency of information between SaaS (hosted) application and internal systems? 2 © 2008 Adeptia, Inc.
  3. 3. Options available for SaaS Vendors Need: Customers want to integrate SaaS application data with their back- end systems and databases. Customers ask SaaS vendors what options are available? Option A: SaaS Vendor provides Integration Services Option B: SaaS Vendor publishes Web Services interface Option C: SaaS Vendor refers customers to Certified Partners 3 © 2008 Adeptia, Inc.
  4. 4. Option A: SaaS Vendor provides Integration Services SaaS vendors initially focus on building their application, Integration is an after-thought Initially start off by themselves building integration interfaces for key customers Right approach in terms of controlling and ensuring “positive customer experience” This approach is difficult to scale as number of customers grow Benefits Constraints Easiest option for Customers Vendor takes on additional complexity Convenient for customers that have because customers may have unique limited IT expertise and different integration needs Vendor positioned as “one-stop” shop Vendor has to staff for professional Easier to close sale – shorter sales cycle services and manage this business Vendor earns services revenue Vendor may have to provide maintenance and monitoring of the Strong and tight relationship with integration interface customers Integration may be limited to batch- Customers love the convenience mode, real-time interface may be difficult 4 © 2008 Adeptia, Inc.
  5. 5. Option B: SaaS Vendor publishes Web Services interface SaaS vendor create an XML-based interface and then extend it to expose secure Web Services They start by using this API themselves when building integration interfaces for key customers Once Tested, this interface is Published and User Documentation and Sample Code is provided This approach allows customers to themselves (or via consultants) create SaaS Integration Benefits Constraints Allows SaaS vendor to provide a standard Vendor has to invest in implementing the approach to integration XML or Web Services API Allows vendor to scale up and grow the Published interface has to be business maintained, supported and user manuals A secure Web Services interface is a and sample code needs to be provided state-of-the-art approach and expected of Customer takes responsibility for building a mature SaaS application and maintaining their integration, Reasonable for customers that have IT something they may not want to do expertise Additional cost to customer Customer may not have IT expertise 5 © 2008 Adeptia, Inc.
  6. 6. Option C: SaaS Vendor refers customers to Certified Partners SaaS vendor builds relationships with System Integrators and ISVs to offer pre-built integration SaaS vendor still needs to create an XML-based interface or expose Web Services Vendor makes sure that the selected partners have a “proven”, “certified” solution or capability Partners will only invest in the relationship if there is a decent-sized market opportunity Benefits Constraints Allows SaaS vendor to leave integration Vendor has to invest in implementing the to the experts XML or Web Services API Allows vendor to scale up and grow the Vendor has to develop, manage and business certify the partner network Vendor can focus on their own application Difficult to attract partners when SaaS Partner network becomes a sales channel vendor has small base of customers and brings in new business Customer has to work with another Customers have the comfort of a local vendor (partner) entity that they can work with vs. a Longer sales cycle remote, face-less SaaS vendor Partner controls customer experience 6 © 2008 Adeptia, Inc.
  7. 7. Right SaaS Integration Option? – Evolves over Time Right integration strategy for SaaS vendor depends on where they are in their lifecycle Early Stage: Less than 20 customers - Option A: SaaS Vendor provides Integration Services Emerging Stage: About 20 to 50 customers - Option B: SaaS Vendor publishes Web Services interface Growth Stage: More than 50 customers - Option C: SaaS Vendor refers customers to Certified Partners Actual customer numbers that separate stages of growth may vary based on market, industry, application complexity etc. Option A Option B Option C Number of Customers Early Stage Emerging Stage Growth Stage Time SaaS Vendor Status 7 © 2008 Adeptia, Inc.
  8. 8. How does Adeptia help with SaaS Integration? Adeptia provides industry-leading SaaS Integration technology Ideal for SaaS Vendors - Completely web-based Easy - Wizard-driven, Graphical, Code-Free approach Flexible - Process-centric Re-usable - Services-based Addresses ALL Three Options Option A: SaaS Vendor provides Integration Services SaaS Vendor can use Adeptia as a tool to provide reusable integration services to their customers Option B: SaaS Vendor publishes Web Services interface Web Services API can be quickly configured in Adeptia to provide a published interface Option C: SaaS Vendor refers customers to Certified Partners Adeptia partners with SaaS vendors to offer pre-packaged, pre-built connections to customers Adeptia is an ideal integration partner for SaaS vendors in all stages of growth 8 © 2008 Adeptia, Inc.
  9. 9. Adeptia SaaS Integration Customer SaaS Vendor Apps F System of I Record Internet R (Account Master) E e.g. ERP app W Adeptia A L L Sales people & Other users Business users Adeptia provides a SaaS Integration solution that is FAST, EASY and FLEXIBLE ! 9 © 2008 Adeptia, Inc.
  10. 10. Connects SaaS Application with Anything Databases SaaS Applications Flat-Files, Excel (FTP, HTTP, Email) Back-End Systems (ERP, Finance etc.) Adeptia XML, Web Services Business Users (Process Workflow) Adeptia SaaS Integration solution not only addresses current needs but scales for future needs. 10 © 2008 Adeptia, Inc.
  11. 11. Thank you! For additional information visit: www.adeptia.com Please contact Adeptia to discuss your SaaS Integration needs. Email: sales@adeptia.com Phone: +1 (312) 229-1727 11 © 2008 Adeptia, Inc.

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