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Microsoft PowerPoint - Indian SaaS Market_Snippets.ppt ...

  1. 1. For full report, email us at info@zinnov.com SaaS Landscape in India: Snippets August, 2009 This report is solely for the use of Zinnov client and Zinnov personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Zinnov
  2. 2. Agenda The SaaS Market In India Success Story Key Emerging Indian SaaS Players Key Insights Zinnov 2 Zinnov Management Consulting Pvt. Ltd.
  3. 3. Agenda The SaaS Market In India Success Story Key Emerging Indian SaaS Players Key Insights Zinnov 3 Zinnov Management Consulting Pvt. Ltd.
  4. 4. The domestic market for SaaS is estimated to be about USD 50 million and is currently dominated by Collaborative Applications and CRM workloads Workload-wise Distribution of SaaS Market in India, 2009 Total Market: USD 50 - 56 million* Workload Total Market in 2009 Collab. Applications* USD 18.9 Mn CRM USD 16.2 Mn ERM USD 4.8 Mn Security USD 1.6 Mn Others USD 7 – 14 Mn *Note: Market size does not include the SaaS Email Market The SaaS market in India is extremely nascent with a total market size of USD 50-56 million. Three key workloads, Nascent Market with a Couple Collab. Apps, CRM and ERM together contribute 80 percent of the market. With the market being so nascent, of Early Movers there are a couple of early movers who have cornered a large share of the market. These include Salesforce.com and Ramco Systems Note: Confidence Level for Market Size is 85 – 90 percent, * Collab. Applications – Collaborative Applications include web conferencing, productivity suites etc.. Zinnov 4 Source: Zinnov analysis Zinnov Management Consulting Pvt. Ltd
  5. 5. Currently only a handful of the top global SaaS players are focusing on the India Market Focus of Top SaaS Index Players on the Indian Market, 2009 Company India Focus Company India Focus NetSuite Intuit - Omniture Blackboard RightNow Technologies Concur Technologies - Salary.com - Constant Contact - salesforce.com DealerTrack Holdings - SuccessFactors DemandTec - Taleo Corporation - Kenexa Corporation The Ultimate Software Group - LoopNet - Vocus - India Focus High Low Zinnov 5 Source : Zinnov Analysis Zinnov Management Consulting Pvt. Ltd
  6. 6. Some of the major challenges that SaaS providers face in India are lack of knowledge about Indian workflows, lack of IT support etc. • Focus of companies in Indian market is • Broadband penetration & reach is relatively new and lacks scale abysmally low. Number of active • Most of these firms don’t have the broadband subscribers in India is 5.52 commitment/money to bank roll and million as on Dec 2008 scale these experiments Broadband Lack of Penetration Scale • IT talent in non-IT industries is limited. • Current pricing model used by The salary differential is extremely companies is very high compared to high, which is a constraint to IT adoption, hence this impacts the For Shortfall Constraints Pricing IT Talentfull report, email us at info@zinnov.com paying propensity • Availability of pirated software that training and usage of SaaS-based solves customers business needs solutions Product Localization IT Support • Most MNCs’ products in the market • IT support is essential for success of are global products with minimal R&D SaaS. Since the revenues in SaaS are spend for India market requirements. recurring, lack of support affects the None of the products are mapped to longevity of a customer Indian work flows Note: *Broadband is defined as an internet connection with speed equal to or greater than 256 kbps Zinnov 6 Source: interviews with Company Stakeholders, TRAI, Zinnov Analysis Zinnov Management Consulting Pvt. Ltd
  7. 7. Despite these constraints SaaS is likely to grow in India over the next few years Evolution of Telecom Service Providers into SaaS Carriers For full report, email us at info@zinnov.com Pricing & Drivers for SaaS Growing Support Basic Internet Innovations adoption in India Infrastructure Unique business model Innovations Zinnov 7 Source: interviews with Company Stakeholders, Zinnov Analysis Zinnov Management Consulting Pvt. Ltd
  8. 8. Mobile Revolution Mobile revolution and entry of large Telecom players will drive SaaS adoption Looking to enter the SMB market with Airtel plans to offer SaaS to SMBs and is Branded laptops free with hi-speed Novatium. Novatium is a Chennai based in talks with Oracle, SAP, Microsoft, Internet data card service branded start up that has launched a netPC and Google and Jamcracker to offer Reliance NetConnect. provides hosted applications on different applications on a pay-per-use. It has entered into a strategic alliance subscription basis. The service is Airtel aspires to become the CIO in the with leading IT giants Acer, Asus, HCL, currently available for consumers, but cloud. It is report, email us at info@zinnov.com Lenovo. For full already tied up with Google Intel, and is being launched for SMBs. Apps for its broadband users. The scheme is priced as low as INR 1500 per month (excluding Service Tax) for two years with no hidden costs. Novatium provides a complete range of BSNL launched 3G in March 2009. It Tata Communications is just one of the services in network computing and plans to operate 5 million lines players with plans for WiMax, a super- specializes in delivering customized spanning all district headquarters and speedy version of wireless broadband. solution to enterprises. It offers the important towns by the end of this year. The plan will cost more than USD 100 extra edge, ensuring success in every Investment outlay for the same is INR million and span 115 Indian cities. The field of specialization. 2700 crores. It has tied-up with Nokia, goal is to provide 20 million broadband Sony and Samsung to provide handsets connections by 2010. It is currently selling to consumers and that have been priced at INR 7000 has 2500 customers pan-India Source: Zinnov Analysis, Secondary Research Zinnov 8 Zinnov Management Consulting Pvt. Ltd
  9. 9. Mobile Revolution Airtel is striving to become the CIO in the cloud, and is looking at offering an end-to-end stack of solutions Background and Product Details Other Details Product Launched May, 2009 Technology – Partners Airtel (broadband), Novatium(Hardware), Microsoft (Software) – Windows XP for client customized Accessories 15-inch LCD monitor, keyboard, mouse, companion by Nivio Availability Delhi, Gurgaon and Noida – Linux-based server Product Pricing INR 7,999 24 hours – Companion connector Installation Time Availability Airtel Stores and NEXT Electronic Stores Support – It supports multiple USB peripherals (USB pen drive, USB hard disk, Different Monthly Plans USB printer, digital cameras, etc.), Monthly pricing speakers and microphone Packs Common facilities Differentiating factors (INR) Home 699 MS Office standard Power Consumption – 5 W only 10 GB Space MS Office standard with Admin Professional 3 GB Data Transfer 899 rights Competitive Products – Online Desktop Service MS Office Premium with Admin – BSNL Business 100% Data Security 1199 rights – MTNL Partnerships Access Device Google Apps OS/ MS Office ERP/CRM Source: Company Websites, Novatium Sales , Media Zinnov 9 Zinnov Management Consulting Pvt. Ltd
  10. 10. Mobile Revolution Nokia is leveraging mobile as an access device to provide CRM solutions on an independent operator model All new orders can be Both the supplier as well as received as a message in the the agent have access to their inbox. The status of the order orders right in their mobile can also be tracked every time One’s network consisting of first level and second level partners on the mobile can be viewed Key Features Key Advantages Nokia India is piloting a Share and update product information Mobile CRM of textile Portable access to business data Create and distribute purchase order Less paper work distributors. Such solutions information Less errors that are easy to use and Create and send dispatch details Shorter sales cycle are cost effectively are Keep track of orders Secure platform for data storage likely to be disruptive in the A directory service wherein published company information can be accessed market Source: Nokia Tej website, Primary Research Zinnov 10 Zinnov Management Consulting Pvt. Ltd
  11. 11. Growth of Basic IT Increasing IT and internet penetration will also help in increasing the adoption of SaaS solutions in India PC Users in India, 2006–08 (Millions) Active Internet Entities* in India, 2005–08 (Millions) CAGR (2003-09) = 17% Translates to 60 million internet users For full report, email us at info@zinnov.com Mobile Phone Subscribers in India, 2006–08 (Millions) CAGR (2006-09) = 28% • Overall entities with internet grew by 20 percent over March 2008 • Businesses accounted for 28 percent of the entities growing at 14 percent while households accounted for 72 percent growing at 22 percent Note: *Active Internet Entity – Individuals/Establishments with an internet connection. The numbers reported are for the year starting from March and ending in February Zinnov 11 Source: MAIT, TRAI, Zinnov Analysis Zinnov Management Consulting Pvt. Ltd
  12. 12. Growth of Basic IT India is increasingly becoming a global hub for data center services, and this will further drive SaaS adoption in India Indian Data Center Market, Global Perspective, 2009 Vertical Play of Indian Hosting Service Providers and Global Comparison, 2009 India Global • The Indian datacenter market is estimated to be between USD 1–1.2 Billion which accounts for about 8 percent of the global market Data Center Space in India, 2007–2011E (thousand square feet) Note: * Does not include captive data center space (Captive data centers include those being outsourced to system integrators) Zinnov 12 Source: Data Monitor, Zinnov Analysis Zinnov Management Consulting Pvt. Ltd
  13. 13. Growth of Basic IT Data center players like Tata Communications and Reliance have a significant Indian and global play Tata Communications, largest player in the market, has 22 data center worldwide with 7 data centers operating in India. It has Tier-3 data centers with 1 million square feet capacity. Services include co-location, managed hosting and storage. The flexible on demand model allows clients to purchase as per capacity and then adjust as their business evolves. Reliance has over 500,000 square feet of hosting space. It has 6 Tier- 3 data centers in India with a customer base of 500. Its hosting services include co-location and application hosting depending on the services required by clients. Sify has 200,000 square feet of hosting space in 4 Tier-3 data centers. It offers co-location, dedicated and shared hosting services. It is the first in the country to deploy Gigabit Switch Routers in its back-end infrastructure. NetMagic has 5 data centers across India and the U.S. and also a virtual data center in the U.S. It has a customer base of 600. It has close to 100,000 square feet of hosting space Ctrl S’s services include infrastructure services such as co-location, managed services such as managed backup, dedicated hosting, hosted exchange and disaster recovery. It is the first in India to deploy water-cooling technology, which would save 30 percent of its energy cost annually. It has 30,000 square feet area of hosting Net4’s services include virtual private servers, server colocation, backup & recovery and managed services. It has data centers in 8 different locations. It has a hosting space of about 30,000 square feet Source: Interviews with Company Stakeholders, Company Websites , Zinnov Analysis Zinnov 13 Zinnov Management Consulting Pvt. Ltd
  14. 14. Business Model Innovation Companies such as TCS with their ITaaS model are likely to be disruptive in the market and would increasingly drive adoption What are the benefits of the model? ITaaS Stack Stack based business Single L6 Business Intelligence model to deliver IT Stakeholder End-to- for SMB End enablement to SMBs Solution L5 Custom Apps – Inventory Stack Management SaaS driven IT on a Tap L4 Business Apps-HRMS model Benefits of Engagement New Model of SMB through ICT L3 Email, Office Apps Lifecycle Remote tech support to L2 Networking Equip. bring down Open source products – low-end TCO cost L1 Hardware Business Impact Industry Vertical Focus Anchor Clients, Low Price points • Manufacturing • 18 anchor clients in manufacturing have tied up • Health care with industry associations such as CODIASSIA, AEPC • Education • Retail • Entry price point as low as INR.500 per user per month. Zinnov 14 Source: Zinnov Analysis Zinnov Management Consulting Pvt. Ltd
  15. 15. Business Model Innovation SchoolMATE is another example of a unique business model that provides staff augmentation support along with SaaS offerings SchoolMATE Model IT + manpower The Lack of IT talent is a major constraint for IT adoption in Schools. SchoolMATE with its unique man power supported Parents managed service model is a breakthrough innovation in Information the market Payment What is the Model all about? For full report, email us at info@zinnov.com Uniqueness of the Model Computeriz- Communica- ation of tion of SaaS + Support + Man power day- to-day activities information to parents Reduces IT Staff requirement The New SchoolMATE will deploy a technical person in of SMB Information each school, who will work fulltime on Model covers, health, SchoolMATE implementation in the school fees, reports etc. Technical Staff for each school who manages Online. On site ICT, and data support model entry Zinnov 15 Zinnov Management Consulting Pvt. Ltd
  16. 16. Pricing Innovation Ramco is an ERP solution provider that has launched disruptive pricing model to drive adoption of its solutions Ramco Model Paying Propensity for ICT solutions in India is limited, and to acquire and grow Payment clients, pricing innovation is essential. Ramco & NIIT provide payroll solutions to the Indian government and charge them per pay slip Pay Slips generated For full report, email us at info@zinnov.com Hosted Solution • Ramco has an hosted ERP solution that is called Ramco OnDemand • NIIT is its technology partner and they have developed an HR module on top of Pricing Ramco OnDemand Innovation • This solution is hosted on the government managed CDAC data center Driving IT • The solution is being used to generate and manage the government payroll. The Adoption government is charged on the number of pay slips generated and not on the regular model depending on ‘number of users’ Zinnov 16 Zinnov Management Consulting Pvt. Ltd
  17. 17. Agenda The SaaS Market In India Success Story Key Emerging Indian SaaS Players Key Insights Zinnov 17 Zinnov Management Consulting Pvt. Ltd
  18. 18. Success Story Zoho is one of the early successes in the SaaS space and the firm currently offers a whole host of applications on a SaaS model Products •Productivity & Collaboration Tools • Zoho Mail : Web-based email service • Zoho Writer : Online word processor Company Overview • Zoho Sheet : Online spreadsheets •Founded in 1996, Zoho Corp is privately held and has split its • Zoho Show : Online presentation tool business into three divisions – Zoho, ManageEngine and WebNMS • Zoho Docs : Online document management •Zoho Corp's main focus for its applications is the SMB space, but it also nurtures enterprise ambitions • Zoho Notebook : Online note taker •ManageEngine provides enterprises with IT management • Zoho Wiki : Full featured wiki software, while WebNMS targets OEMs in search of a network • Zoho Share : Centralized public repository management suite • Zoho Planner : Online organizer • Zoho Chat : IM tool •Business Apps • Zoho CRM : On-demand CRM solution Employees & Locations • Zoho Meeting : Web conferencing; Remote support • Zoho Corp now has around 1,000 employees, compared with 750 • Zoho Creator : Platform to create database apps a year or so ago • Zoho Invoice : Online invoicing • The Zoho division of Zoho Corp currently employs 330 staff, up • Zoho Projects : Project collaboration software from 250 in July 2008 • The company's headquarters are in Pleasanton, California, but • Zoho Reports : Online Reporting & BI the majority of its staff is based in Chennai, India. It has other US • Zoho People : HRIS & Application tracking system locations in Austin and New Jersey and offices in Beijing, London • Zoho Business : Email hosting & Office suite and Tokyo. • Zoho Marketplace : Buy apps/ post requirements Zinnov 18 Source: Zinnov Analysis Zinnov Management Consulting Pvt. Ltd
  19. 19. Success Story Zoho is predominantly focused on the SMB and CMM customers and offers free versions of its products to promote usage Customer and User Base Distribution Product Innovations •Zoho has been consistently removing redundancies between its standalone offerings and focusing more on the sale of integrated offerings •A classic examples is the integration of CRM with e-mail, project management with chat, Invoicing with time sheets etc. •Zoho is also looking at integrating its products with third party technologies such as Microsoft Office and Intuit Quick Books plug- ins for CRM and Write Strategy • Zoho has deliberately not branded itself as a SaaS player as it also offers onsite deployments of its software • Zoho is looking to expand in the cross-fertilization of technologies across Zoho Corp as a whole. The company's ManageEngine division has over 30,000 customers and already has some links with its Zoho counterpart Customers •Zoho currently has 2 million registered users for its apps, a doubling in size over the past year or so •The growth has mostly come about through word-of-mouth referrals and SEO •Zoho has about 100-150 resellers around the world and is keen to ramp up indirect sales •It's also looking to partner with systems integrators as it attempts to win more enterprise deals. Zinnov 19 Source: Zinnov Analysis Zinnov Management Consulting Pvt. Ltd
  20. 20. Agenda The SaaS Market In India Success Story Key Emerging Indian SaaS Players Key Insights Zinnov 20 Zinnov Management Consulting Pvt. Ltd
  21. 21. Emerging Indian SaaS Players HRMantra has seen good success with its products in the Indian market due to its low pricing Products On Demand HRM, includes the following modules: • Induction: Company induction policies, holiday calendars etc. • HRIS: Employee information management Company Overview • Attendance: Employee attendance management • Leave: Employee leave management HRMantra launched SaaS-based products in India in June, • Claim: Claim & Re-imbursement management 2006 and started by offering HRM payroll software. Today, • Payroll: Employee salary and income tax management it offers numerous modules which are focused on diverse • Appraisal: Employee performance management areas of HR management, such as module for leave, • Training: Employee training management performance management modules to name a few • Staffing: Candidate recruitment management • Project: Project team management and time sheet tracking HRMantra has done significantly well with a customer • Funds: PF Trust Management base of more than 70, where the smallest client has a • Administration: Asset and travel management headcount of 6 and the largest 1800. Due to the hassles faced for technical support issues on licensed software, the company has People started offering SaaS solutions where the support can be managed remotely The company was founded by Pankaj Bhargav in 2006 in Mumbai Pankaj Bhargav, CEO Note: The product feature/module list mentioned is non-exhaustive Zinnov 21 Source: Interviews with Company Stakeholders, Company Websites Zinnov Management Consulting Pvt. Ltd
  22. 22. Emerging Indian SaaS Players Impel believes that mobile phones as access devices face psychological barriers in the minds of prospective customers Products Offers 3 editions viz. Team edition, Corporate edition, Enterprise edition. Company Overview The major features of Impel include: • Sales Force Automation PK4 Software Technologies Pvt. Ltd. is a Bangalore-based • Marketing Automation software company and Impel is its flagship On Demand • Customer Support CRM product • Email & Collaboration • Product Management Currently Impel has a customer base of more than 800 • Quotes and Order Management with its smallest customer having a revenue of INR 5 • Inventory Management crores and its largest customer having a revenue of INR • Report Management 500 crores • Content Management Now only offers On Demand CRM. Clients using People on-premise were given choice to buy-out or move to On Demand. Most moved to On Demand. The company is headed by Narasimhan Mandyam who is an Electrical Engineer with years of management experience running technology companies Narasimhan Mandyam, CEO Note: The product feature/module list mentioned is non-exhaustive Zinnov 22 Source: Interviews with Company Stakeholders, Company Websites Zinnov Management Consulting Pvt. Ltd
  23. 23. Emerging Indian SaaS Players iWeb opines that large organizations do not prefer SaaS since they have a dedicated internal IT team to cater to their needs Products iWeb Enterprise Suite is the company’s flagship product and includes the following modules: •Customer Relationship Management •Supplier Relationship Management Company Overview •Manufacturing Resource Management •People Relationship Management iWeb was incorporated in the year 2005 as a software •Finance Management product company but has diversified into SaaS •Quality Management •Enterprise Business Intelligence Iweb has 20+ clients with revenue ranging from INR 17 •Helpdesk Management crores to INR 200 crores •Etc. All of the modules are SaaS ready …It is interesting to note that in many companies, People to cut cost, one user feeds in data of multiple people, acting as a super-user… The company has a headcount of about 50 and has a presence across 57 locations in India shared by the group companies Varsha Udhwani, Chief Marketing Officer Note: The product feature/module list mentioned is non-exhaustive Zinnov 23 Source: Interviews with Company Stakeholders, Company Websites Zinnov Management Consulting Pvt. Ltd
  24. 24. Emerging Indian SaaS Players Kallos believes that the motivation for adoption of a SaaS solution is the inevitability of its need Products The company offers a multitude of products including: • Customer Relationship Management Company Overview • Enterprise Resource Management • Human Capital Management The company is headquartered in Chennai, and in the past • Retail Specific Solutions has predominantly focused its efforts around Chennai. It is • Etc. currently focusing on other locations across the country including Delhi and Mumbai. Of the products mentioned the CRM, ERM and HCM are SaaS ready For a SaaS solution it takes 5 years to build. 3 People years for specifications and multi-tenant framework development and 2 for product development… K-Serve (Kallos Systems) is headed by George Vettath who has over 21 years of experience in the IT industry. The company currently has over 17 people. George Vettath, CEO Note: The product feature/module list mentioned is non-exhaustive Zinnov 24 Source: Interviews with Company Stakeholders, Company Websites Zinnov Management Consulting Pvt. Ltd
  25. 25. Emerging Indian SaaS Players Synage offers a limited functionality SaaS solution free to its customers increase awareness about its products Products DeskAway has 5 editions viz. Free, Personal, Professional, Plus Company Overview and Power with varying levels of project, user, storage limitations. The company was founded in 2006 in Mumbai and offers an online collaboration tool called DeskAway It offers SSL security, email reminders for tasks, time tracking, time zone support and full data export The company is focused on the international markets and has over 80 percent international customers For adoption of SaaS in India, customer education People is very essential… The company was founded by Sahil Parikh who has over 8 years of experience in the IT industry. He holds a bachelors degree from University of North Carolina and is a serial entrepreneur Sahil Parikh, The company has a total headcount of 12 people CEO Note: The product feature/module list mentioned is non-exhaustive Zinnov 25 Source: Interviews with Company Stakeholders, Company Websites Zinnov Management Consulting Pvt. Ltd
  26. 26. Emerging Indian SaaS Players Despite being a very young company, Lattice Purple has been able to acquire a good base of customers in the global as well as the Indian market Products Company Overview The company was founded in 2008 and is based out of YouSuggest is a social suggestion box for companies, where Noida, India. companies can engage stakeholders such as their employees, customers, vendors etc., to provide suggestions and ideas to the The company currently has a customer base of 54 both in company. India and outside Suggestions are publicly visible to all the members, members can vote the suggestions up or down. As the suggestion gets more up votes, it moves up in the list and vice versa enabling fasted decision making. Offers 5 editions of its products viz. Enterprise, Corporate, YouSuggest is a social suggestion box for Business, Standard and Basic which have varying levels of companies, where companies can engage their customization and moderation capabilities. employees, customers, vendors etc., to provide suggestions and ideas to the company… Nilesh Trivedi, Product Manager - YouSuggest Note: The product feature/module list mentioned is non-exhaustive Zinnov 26 Source: Interviews with Company Stakeholders, Company Websites Zinnov Management Consulting Pvt. Ltd
  27. 27. Agenda The SaaS Market In India Success Story Key Emerging Indian SaaS Players Key Insights Zinnov 27 Zinnov Management Consulting Pvt. Ltd
  28. 28. There are 4 essential aspects that players need to address before looking to grow in the SaaS market in India Product Customization is Sales and Marketing Client Channel Partners are Telecom Players are an Essential Acquisition spend will be essential for achieving scale essential cog in the high in the market ecosystem for growth and client servicing •Indian small businesses do For full report, email •Globally sales and marketing us at•Partner ecosystem focus is info@zinnov.com •Telecom players such as not follow global best spend is about 50 percent of essential in India. It has Airtel, Reliance, Idea and practices in business process, the overall budget for key helped initial market leaders BSNL are essential in the eco- and hence global products SaaS players. like Ramco Systems to get an system. Not only do they without customization do not early mover advantage. lead SaaS adoption through fit their needs. •In India the MSME has increased broadband identified 1200 •India has a wide business penetration but they can also •Most Indian sales forces manufacturing clusters. In landscape and requires act as effective partner for have hierarchical reporting. addition, there are multiple communicating with clients payments. However, this is not a other verticals such as retail, in at least 8 major languages standard feature in many SFA education, etc. with each if not 22. This requires a •Clients prefer to pay via, products currently in the having limited levels of IT strong local channel partner Demand Draft, Cheque or market. Companies thus pay awareness. ecosystem to scale effectively wire transfer and tracking an additional fee to be able in the market. payments is a challenge. to use the feature. For •The need to create IT Telcom players can be example, ZOHO charges USD awareness through events, leveraged as a payment 20 per user per month to demos and a lot more off line channel to increase efficiency enable users with hierarchical modes than globally accepted and reduce overall cost of reporting. online modes, will product delivery. substantially increase the spend on S&M to acquire clients. Zinnov 28 Zinnov Management Consulting Pvt. Ltd
  29. 29. It is also essential to look at innovative channels to engage customers and grow business in the Indian Market Strategic Alliances • Salesforce.com and Google have formed a strategic alliance for Salesforce Group Edition featuring Google Ad- Partnerships with Telecom Companies and ISPs words, which provides every element of the customer lifecycle, from advertising, creating leads, closing business • Google has tied up with Airtel to launch Airtel Live to and retaining customers in one integrated solution distribute Google Apps (Gmail, Google Docs, Google Calendar, iGoogle) to Airtel broadband customers • Zoho partnered with Google to enable Google users to email us at info@zinnov.com For full report, access all Zoho services with their single Google ID • Tata Communications has partnered with SugarCRM to offer hosted CRM solutions to Indian businesses Integration with Social Media • Several companies such as Trend Micro, F-secure, have partnered with Tata Indicom to provide on demand hosting, backup and security solutions • Zoho has launched Zoho applications (Zoho Writer, Zoho Sheet and Zoho Show) on the Facebook platform, enabling users to chat and work together through the • Indian gaming company Indiagames has tied up with social network several ISPs such as Airtel, MTNL, Tata Indicom to deliver Games On Demand • Salesforce has launched an application on Twitter which enables Salesforce users to engage with their client base faster and more efficiently, either individually or en masse Zinnov 29 Source: Company websites, press releases Zinnov Management Consulting Pvt. Ltd
  30. 30. To succeed in the India market it’s essential that firms look at the right price-value mix, followed by a solution centric approach For full report, email us at info@zinnov.com Basic Principles Child Birth at Homes at INR Stay 5 Star at Cars at INR Call at INR 1 Fly at INR 1 INR 1500 300,000 INR 1499 100,000 Zinnov 30 Zinnov Management Consulting Pvt. Ltd.
  31. 31. For full report, email us at info@zinnov.com Thank You @zinnov 69 "Prathiba Complex", 4th 'A' 575 N. Pastoria Ave 21, Waterway Ave, Cross, Koramangala Ind. Layout, 5th Suite J Suite 300 Block, Koramangala Sunnyvale The Woodlands Bangalore – 560095 CA – 94085 TX – 77380 Phone: +91-80-41127925/6 Phone: +1-408-716-8432 Phone: +1-281-362-2773 Zinnov 31 Zinnov Management Consulting Pvt. Ltd

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