MEF Carrier Ethernet Briefing 2


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  • While there are many benefits to Ethernet Services business buy Ethernet Services for a number of reasons and we will discuss this later in the case studies. Some might simply emphasize:
  • New era of video and content applications is driving the need for new integrated products and application centric solution architectures
  • Integrated AA provides cost efficient (capex/opex) Application Identification (what’s running on the network) Application Reporting for both application traffic mix statistics and problem identification/localization of application performance Application Assurance to allow per application fine tuning to either optimize the performance of the application or to protect it from other applications within the service class Through this advanced level of visibility, the CIO can now make a more informed decision into the performance of the applications within the enterprise and identify what portions are attributable to the network and what is attributable to the application itself. Ability to offer value added services
  • Worldwide demand for Ethernet Services increasing to $40.2B in 2014 . Critical applications have access to simple interface to standardized services for secure high speed connectivity A means of optimizing communications, streamlining operations, reducing costs and improving revenues Convergence/consolidate fragmented legacy networks into scalable, high performance, low latency network. The future of customer networks, enabling new applications for a wide range requirements.
  • MEF Carrier Ethernet Briefing 2

    1. 1. MEF Carrier Ethernet Briefing
    2. 2. Name Company Title Ethernet Business Services
    3. 3. Agenda <ul><li>Enterprise Challenges </li></ul><ul><li>Service Provider Opportunities </li></ul><ul><li>Benefits to the End User Customers </li></ul><ul><li>Top Market Segments and Applications </li></ul><ul><li>Use Cases </li></ul>
    4. 4. Enterprise CIO challenges Pressures of today’s Dynamic Enterprise <ul><li>Reduce cost of operations </li></ul><ul><ul><li>Consolidate data centers </li></ul></ul><ul><ul><li>Reduce day-to-day OPEX </li></ul></ul><ul><ul><li>Move some work to low-cost regions </li></ul></ul><ul><ul><li>Maximize utilization of assets </li></ul></ul><ul><li>Ensure reliability and survivability </li></ul><ul><ul><li>Data center backup </li></ul></ul><ul><ul><li>Network redundancy </li></ul></ul><ul><ul><li>Uniform security and compliance </li></ul></ul><ul><li>Respond to Web 2.0 initiatives </li></ul><ul><ul><li>Free-form collaboration and interaction </li></ul></ul><ul><ul><li>More mobile and teleworkers </li></ul></ul><ul><ul><li>Networks are becoming multimedia rich </li></ul></ul><ul><ul><li>Additional on-site contractors, outsourcers and out-taskers </li></ul></ul><ul><ul><li>Cloud based Services </li></ul></ul>
    5. 5. CIO Expectations from Network <ul><li>Predictable end-to-end application performance </li></ul><ul><li>Flexibility to fine-tune bandwidth capacity per site based on application needs and budget </li></ul><ul><li>Service consistency across all enterprise sites –regionally, nationwide or globally </li></ul><ul><li>Secure, reliable connectivity </li></ul><ul><li>Simplified network operation and management </li></ul><ul><li>Low cost $/bit and value-priced premium features </li></ul>
    6. 6. Service Provider Opportunities
    7. 7. Service Trends for Carriers
    8. 8. Drivers of Ethernet Services Worldwide demand for Ethernet Services increasing to $40.2B in 2014 . Critical applications have access to simple interface to standardized services for secure high speed connectivity Convergence/consolidate fragmented legacy networks into scalable, high performance, low latency network. The future of customer networks, enabling new applications for a wide range requirements. 40.28 Business Applications Market Worldwide Ethernet Services Vertical Systems Group - ENS 2009 2014
    9. 9. Managed Business Video Services <ul><ul><li>Webcasting </li></ul></ul><ul><ul><li>Business TV </li></ul></ul><ul><ul><li>Digital Signage </li></ul></ul><ul><ul><li>Distance Learning </li></ul></ul><ul><ul><li>IP Video Surveillance </li></ul></ul><ul><ul><li>Televised Financial Services </li></ul></ul><ul><ul><li>Other similar applications … </li></ul></ul>
    10. 10. Application Aware Cloud Services On-line HD Video Conferencing On-line DB Services On-line ERP Services On-line VoIP Services SaaS Common Business Applications Service Provider What new value added services can I offer? Enterprise Verticals Service Providers evolve from “Connectivity Providers” to “Trusted ICT Partners” Application Reporting Guaranteed Performance Service on Demand High Value Cloud-Based Services Cost Reduction Access Agnostic
    11. 11. Top Market Segments and Applications
    12. 12. Ethernet Services: Sectors and Applications <ul><li>Top Market Sectors </li></ul><ul><ul><li>Healthcare, finance, education, government, media </li></ul></ul><ul><li>Principal Applications </li></ul><ul><ul><li>Site-to-site access, </li></ul></ul><ul><ul><li>Server consolidation, Business continuity/disaster recovery, </li></ul></ul><ul><ul><li>Software as a service (SaaS), </li></ul></ul><ul><ul><li>Internet access, distributed imaging, </li></ul></ul><ul><ul><li>Distributed storage area networks, </li></ul></ul><ul><ul><li>Converged networking, </li></ul></ul><ul><ul><li>Virtualization and cloud computing </li></ul></ul>
    13. 13. MEF Standardized Services by Market (1) Collaboration, Multi-site connectivity, cost efficiency, Administration, Easy to manage Multipoint Ethernet Local/Regional Government, Primary & Secondary Education ELAN Convergence, VoIP, Video, Financial data, Multiple locations to interconnect, International reach, Videoconferencing Large Enterprise Customers, Finance EVPL Medical Imaging, Data Center Connectivity, Business Continuity, CAD Engineering, Dedicated reserved bandwidth, small number of sites to interconnect Healthcare, Financial, Pharmaceuticals EPL Service Key Market Key Application
    14. 14. MEF Standardized Services by Market (2) Internet Access, High-bandwidth access to IP-based corporate networking Small, Medium, and Large Enterprises Ethernet Access Corporate networking, VoIP, Video, Photo Imaging, Legacy WAN’s Requiring Increased Bandwidth, Centralized applications evolving to distributed networking Finance, Retail, Professional Services, Manufacturing VPLS VoIP, Video, Point-to-Point Intra-Metro Connectivity, Classes of Service Local/Regional Government, Education, Healthcare, City-wide Regional applications EVPL Service Key Market Key Application
    15. 15. Healthcare <ul><li>Application Profile </li></ul><ul><ul><li>Regulatory issues, privacy, or state privacy compliance </li></ul></ul><ul><ul><li>Imaging driving storage and growth </li></ul></ul><ul><ul><li>Very High bandwidth, Performance </li></ul></ul><ul><ul><li>Scalability mostly over limited geography </li></ul></ul><ul><ul><li>TCO/ROI critical </li></ul></ul><ul><li>T op Applications </li></ul><ul><ul><li>Real Time Digital imaging </li></ul></ul><ul><ul><li>Supporting multiple applications </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Real-time transfer and diagnosis of images </li></ul></ul><ul><ul><li>Centralized diagnostics service, significant time and cost reduction </li></ul></ul><ul><ul><li>Very cost efficient </li></ul></ul>
    16. 16. Finance / Insurance <ul><li>Application Profile </li></ul><ul><ul><li>Global reach </li></ul></ul><ul><ul><li>Latency, Latency, Latency </li></ul></ul><ul><ul><li>Reliable, secure, SLAs </li></ul></ul><ul><ul><li>Compliance, SOX, SEC, FSA, GLB, etc. </li></ul></ul><ul><li>Top Applications </li></ul><ul><ul><li>Specifically: Financial transactions </li></ul></ul><ul><ul><li>Reliable, scalable solution </li></ul></ul><ul><ul><li>Very low latency requirements </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Cost-effective bandwidth increments to their customers. </li></ul></ul><ul><ul><li>Easier to maintain, support and scale </li></ul></ul><ul><ul><li>V-LAN based traffic separation for applications and departments. </li></ul></ul>
    17. 17. Education <ul><li>Application Profile </li></ul><ul><ul><ul><li>Increased demands of community partnerships using educational infrastructure, </li></ul></ul></ul><ul><ul><ul><li>TCO/ROI critical </li></ul></ul></ul><ul><ul><ul><li>Separate domains to separate traffic between departments </li></ul></ul></ul><ul><li>Top Applications </li></ul><ul><ul><ul><li>See earlier overview slide; specifically: </li></ul></ul></ul><ul><ul><ul><li>Research </li></ul></ul></ul><ul><ul><ul><li>Internet Access </li></ul></ul></ul><ul><li>Benefits </li></ul><ul><ul><ul><li>Distance learning </li></ul></ul></ul><ul><ul><ul><li>High speed internet access </li></ul></ul></ul><ul><ul><ul><li>High speed data network to communicate, library, students, administration </li></ul></ul></ul>
    18. 18. Government <ul><li>Application Profile </li></ul><ul><ul><li>Web based applications </li></ul></ul><ul><ul><li>Flexible SLAs </li></ul></ul><ul><ul><li>TCO/ROI </li></ul></ul><ul><ul><li>Separate domains for different departments and for extranets </li></ul></ul><ul><ul><li>Top Applications </li></ul></ul><ul><ul><li>Specifically: </li></ul></ul><ul><ul><li>E-Government </li></ul></ul><ul><ul><li>Disaster Recovery </li></ul></ul><ul><ul><li>Internet access </li></ul></ul><ul><ul><li>Benefits: </li></ul></ul><ul><ul><li>Multiple applications over the same flat Layer 2 network </li></ul></ul><ul><ul><li>WAN solution complemented by in-house IT-staff </li></ul></ul>
    19. 19. Media/Entertainment <ul><li>Application Profile </li></ul><ul><ul><li>Traditional users of Private Line services </li></ul></ul><ul><ul><li>Very High Bandwidth </li></ul></ul><ul><ul><li>Need for very flexible Bandwidth </li></ul></ul><ul><ul><li>Convergence demands on low latency, low frame loss, minimum frame delay variation, high performance networks </li></ul></ul><ul><ul><li>Real time </li></ul></ul><ul><ul><li>Innovate to better serve customers, using the new media capabilities </li></ul></ul><ul><li>Top Applications </li></ul><ul><ul><li>See earlier overview slide; specifically: </li></ul></ul><ul><ul><li>Video, streaming media </li></ul></ul><ul><ul><li>Service orientated architecture </li></ul></ul><ul><ul><li>Internet access </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Very High and Very Flexible Bandwidth </li></ul></ul>
    20. 20. Summary <ul><li>Worldwide demand for Ethernet Services will continue to increase as all business segments are optimising their application performance through adoption of Ethernet Business Services </li></ul><ul><li>Ethernet Services are not just sold to large enterprises – medium businesses are also leveraging the benefits </li></ul><ul><li>MEF-defined E-Line and E-LAN are being deployed as the services of choice for Ethernet Business Services </li></ul><ul><li>Top benefits are cost reduction, simplicity, scalability, speed, performance – an ideal platform for enabling business IT strategies </li></ul>
    21. 21. For details on MEF Business Services please visit:
    22. 22. MEF Carrier Ethernet Briefing