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Maximize Revenue with Strategic
  SaaS Product Development
                  Webinar May 6, 2009
                  Hosted ...
Agenda
                 How SaaS is             Required Mindset
                  Different                  Change



  ...
How is SaaS
                              Different?
                                Intellectual   Business
          Tec...
How is SaaS Different?
                             Intellectual   Business
          Technology
                         ...
How is SaaS Different?
                             Intellectual   Business
          Technology
                         ...
How is SaaS Different?
                             Intellectual   Business
          Technology
                         ...
How is SaaS
                              Different?
                              Business                     Commercial...
Shift in Mindset is
                        Required
       Software
       Software                Web
                  ...
Shift in Mindset is
                        Required
                 Pass on
                 Pass on          Pass on
  ...
Who Gets It?

         Legacy
         Legacy                   ASP
                                   ASP       SaaS
    ...
SaaS Revenue
                           Model
     Subscriptions




http://sixteenventures.com
Seven Revenue Streams
              for SaaS Vendors
     Subscriptions           Services   Products   Transactions   Lic...
Seven Revenue Streams
              for SaaS Vendors
     Subscriptions           Services   Products   Transactions   Lic...
Strategic Product
                      Development
                                          Competitive
                ...
Minimum Viable
                      Product (MVP)

            Pain-
            Pain-
                             Comme...
Market Alignment

            SaaS Vendor              Market


   • Revenue Model           • How do they want to buy?
  ...
Beware! Get “SaaS”
                Quick Schemes
      Single Tenant           Single Tenant     Single Tenant
           ...
Maximize Revenue through
       Strategic Product Development


lincoln@sixteenventures.com
http://sixteenventures.com

@l...
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Maximize Revenue with Strategic SaaS Product Development

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Transcript of "Maximize Revenue with Strategic SaaS Product Development"

  1. 1. Maximize Revenue with Strategic SaaS Product Development Webinar May 6, 2009 Hosted by OpSource Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved
  2. 2. Agenda How SaaS is Required Mindset Different Change Strategic Product Development http://sixteenventures.com
  3. 3. How is SaaS Different? Intellectual Business Technology Property Model http://sixteenventures.com
  4. 4. How is SaaS Different? Intellectual Business Technology Property Model Legacy Software http://sixteenventures.com
  5. 5. How is SaaS Different? Intellectual Business Technology Property Model ASP http://sixteenventures.com
  6. 6. How is SaaS Different? Intellectual Business Technology Property Model SaaS http://sixteenventures.com
  7. 7. How is SaaS Different? Business Commercial Architecture Focus Multi-Tenant Multi-Tenant http://sixteenventures.com
  8. 8. Shift in Mindset is Required Software Software Web Web Services Services Company Company Company Company Company Company http://sixteenventures.com
  9. 9. Shift in Mindset is Required Pass on Pass on Pass on Pass on the the the the Savings Savings Value Value http://sixteenventures.com
  10. 10. Who Gets It? Legacy Legacy ASP ASP SaaS SaaS Software Software Vendors Vendors Vendors Vendors Vendors Vendors http://sixteenventures.com
  11. 11. SaaS Revenue Model Subscriptions http://sixteenventures.com
  12. 12. Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising http://sixteenventures.com
  13. 13. Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising http://sixteenventures.com
  14. 14. Strategic Product Development Competitive Response / Feature Buzz Immediate Pipeline Minimum Viable Product http://sixteenventures.com
  15. 15. Minimum Viable Product (MVP) Pain- Pain- Commercial Data Relieving Features Capture Features http://sixteenventures.com
  16. 16. Market Alignment SaaS Vendor Market • Revenue Model • How do they want to buy? • Feature Set • What is their Pain? • Distribution Method • Who do they buy from? http://sixteenventures.com
  17. 17. Beware! Get “SaaS” Quick Schemes Single Tenant Single Tenant Single Tenant App App App Virtualization Virtualization Virtualization Cloud Computing Not SaaS! http://sixteenventures.com
  18. 18. Maximize Revenue through Strategic Product Development lincoln@sixteenventures.com http://sixteenventures.com @lincolnmurphy @16v http://linkedin.com/in/lincolnmurphy lincolnmurphy (972) 200-9317
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