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For more information contact: For more information contact: Document Transcript

  • For more information contact: Emily Brady 650.692.6107 FOR IMMEDIATE RELEASE Bazaarvoice Grows SEO Impact with Support for Google’s Rich Snippets Bazaarvoice’s 525+ clients can easily increase visibility and click-throughs on Google search results pages – with no additional cost and effort Austin, Texas – June 2, 2009 – Bazaarvoice, the leader in social commerce applications that drive sales, today announced that it has enhanced its award-winning social commerce platform to support Google’s Rich Snippets. Launched by Google earlier this month, Rich Snippets changes the display of search results to include a convenient summary of ratings and reviews. Bazaarvoice clients who already have ratings and reviews are perfectly positioned to benefit from Rich Snippets to gain new visibility on Google search result pages. Google’s own experiments have shown that users find this new data valuable and are more likely to click through if they see useful and relevant information from that Web page - like customer ratings and reviews. Bazaarvoice is supporting its clients in growing the search benefits of their Ratings & Reviews implementation by incorporating Rich Snippets tags into more than 1.7 million SEO landing pages with product reviews hosted by Bazaarvoice. The new feature will be available to all clients free of charge as part of Bazaarvoice’s ongoing commitment to deliver the maximum return on its clients’ social commerce investment. “The fact that Google is changing its search display to incorporate reviews and ratings indicates just how important reviews have become to shoppers worldwide,” said Brett Hurt, founder and CEO of Bazaarvoice. “Eight out of ten consumers seek reviews as part of the shopping process, and this access to the opinions and experiences of their peers is transforming the way that people make purchase decisions. On a company level, this means that user-generated content about products is becoming one of the premium assets that our clients have to increase sales and drive business change.” “Bazaarvoice clients already achieve, on average, a 142% increase in natural search traffic through intelligent optimization of their review content,” said Mike Svatek, vice president of product strategy at Bazaarvoice. “Rich Snippets further grows the positive impact of reviews on natural search results by presenting a snapshot that searchers – especially those who are ready to buy – aren’t able to ignore. And it introduces a very significant disadvantage for businesses who don’t offer reviews on their web site.” Google’s new Rich Snippets also spotlights the importance of BrandVoice, the Bazaarvoice service that allows manufacturers to share product ratings and reviews with retail partners. By building review volume at the sites of their retail partners, manufacturers are now able to directly and positively impact search results for these critical channel partners. “With our BrandVoice solution, this is not just a retailer opportunity,” Svatek continued. “For example, a consumer in Tennessee can now write a review on a manufacturer web site that is syndicated to the site of a huge retailer, aggregated, summarized and displayed in a highly visible Google search result where it ultimately influences thousands of other shoppers to visit the site, or the store, to buy. It is an era of extreme connectedness and openness, and the winners will be the companies who do everything they can to bring the customer voice into their business.”
  • About Bazaarvoice Bazaarvoice’s Software as a Service (SaaS) solutions have served more than 50 billion pieces of customer-generated content on more than 525 brand web sites like Best Buy, Costco, Dell, Macy’s, Overstock, P&G, Panasonic, and QVC in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients’ business strategy, proving “social” can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarblog.com, and follow on Twitter at www.twitter.com/bazaarvoice.