Ethernet Business Services Delhi November 9

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  • Explosive growth in packet traffic driven by Existing infrastructure such as E1, ATM, frame relay and SDH has very high OPEX Enterprise customers asking for advanced Ethernet based services (such as VPWS, VPLS, etc.) with SLA guarantees Dramatic increase in average bandwidth per subscriber Operators are deploying fiber for access, Fiber installation is now affordable Fiber access technologies such as EPON and GPON are mature Enterprises are receptive to replacing traditional copper access with fiber SDH/SONET is deployed extensively for transport, but Doesn’t offer the same level scalability of as packet networks Doesn’t offer flexible data pipes to adapt to new IP/Ethernet based services It is expensive to maintain – High OPEX and expand – High CAPEX Creating new services remains to be a challenge Doesn’t interoperate natively with core technology – IP/MPLS
  • E-Line- Point-to-Point EVC) E-LAN - (multipoint-to-multipoint EVC) E-Tree - (rooted multipoint EVC) Services using Ethernet Private Line (EPL) Replaces a TDM Private line Port-based service with single service (EVC) across dedicated UNIs providing site-to-site connectivity Typically delivered over SDH (Ethernet over SDH) Most popular Ethernet service due to its simplicity Ethernet Virtual Private Line (EVPL) Replaces Frame Relay or ATM L2 VPN services To deliver higher bandwidth, end-to-end services Enables multiple services (EVCs) to be delivered over single physical connection (UNI) to customer premises Supports “hub and spoke” connectivity via Service Multiplexed UNI at hub site Similar to Frame Relay or Private Line hub and spoke deployments
  • National financial institution with two data centres, six call centres and hundreds of branches and Teller Machines across Australia Their communications network is mission critical, supporting all the company’s and customer’s voice and data applications This is a large established company looking to upgrade their existing ATM and Frame Relay based network to provide scalability, flexibility and security to support future bandwidth requirements and applications, e.g.. IPTV.
  • The Network Must Provide Cost effective bandwidth capacity and smooth growth Support for all existing voice and data banking applications, with ability to also support IPTV requirements in the future A growth path for the provisioning of additional bandwidth as dictated by traffic growth and new applications A “future proof” product with an Ethernet interface Equivalent or better performance metrics (delay, loss, jitter) as the existing ATM and Frame Relay network performance – particularly for delay-sensitive voice applications Redundancy and failover behaviour equivalent or better than the current ATM network (minimum sub 10 seconds – preferred sub 5 seconds) Security of data transmission
  • Customer initially considered a complete migration to IPVPN: Move to complete IPVPN (Layer 3) network with a mix of access solutions, including Ethernet, Frame Relay, ADSL and wireless Testing raised performance concerns for connections between major sites over: IPVPN convergence times Multicast flexibility Intercapital QoS and lack of guarantee over bandwidths
  • EVPL for core network – linking data centres, regional core sites and call centres, replacing existing ATM PVC’s IPVPN for Branches and non-branch ATM’s – using a mix of access technologies, including Frame Relay, ADSL and wireless
  • Point to point EVPL with aggregation at Sydney data centre sites VLAN bandwidths range from 10Mbps to 60Mbps with scope to expand to 1Gbps EVPL service offers inter-exchange protection – i.e.. Failover to alternate path if interruption occurs. Target availability = 99.95% E-Line EVPL solution was chosen due to low latency, low convergence times, deterministic routing, guaranteed bandwidth and fully managed IPVPN solution for branch and non-branch ATM network within each state: Supports a wide variety of access solutions which can be tailored to the needs of each site (egg. Ethernet, Frame Relay, ADSL, wireless) and also supports any-to-any connectivity.
  • Cost reduction? It seems that in India they are priced in a similar way which means it’s more work for IT since they have to plan and maintain the IP connectivity. Cost reduction will come from the fact that customers can buy what they need; for eg, if a customer needs 20 Mbps, as of now, they buy DS3; with Ethernet, they can buy 20 Mbps and therefore cost reduction. There is a difference of price between DS3 and 20 Mbps in Indian context
  • Ethernet Business Services Delhi November 9

    1. 1. Ethernet Business Services Delhi November 9 Mumbai November 13
    2. 2. Moderator and Panelists Ashwani Kumar Director-Sales Engineering UTStarcom [email_address] Ron Agam Director-Product Management and Business Development RAD Data Communications Rajarshi Purkayastha Head of Solutions – North and East Tata Communications Ltd. Karmavir Mankad CTO Enterprise Business Reliance Communications Ltd.
    3. 3. Agenda <ul><li>Market Sizing and Drivers </li></ul><ul><li>Common Service Types for Business </li></ul><ul><li>Top Market Segments and Applications </li></ul><ul><li>Showcasing Major Benefits - Use Case </li></ul>
    4. 4. $US39B market projected by 2013 Business applications for Ethernet Services include Dedicated Internet Access (DIA), Ethernet Private Lines, Ethernet LAN / VPLS, and Ethernet access to other network services (e.g., IP/MPLS VPNs, Frame Relay, etc.). Industry Growth:
    5. 5. E-Line and E-LAN are Most Common Services <ul><li>E-Line Service – used to create </li></ul><ul><li>Ethernet Private Lines (EPL) </li></ul><ul><li>Virtual Private Lines </li></ul><ul><li>Ethernet Internet Access </li></ul>UNI Multi-point to Multi-point EVC UNI UNI UNI Point-to-Point EVC UNI <ul><li>E-LAN Service – used to create </li></ul><ul><li>Multipoint L2 VPNs </li></ul><ul><li>Transparent LAN Service </li></ul><ul><li>Multicast networks </li></ul><ul><li>E-Tree Service – used to create </li></ul><ul><li>Rooted multi-point L2 VPNs </li></ul><ul><li>Broadcast networks </li></ul><ul><li>Telemetry networks </li></ul>Rooted Multipoint EVC UNI UNI UNI Government, Campus Connectivity Healthcare, Ethernet Private Line (EPL)
    6. 6. Ethernet Services: Sectors and Applications <ul><li>Top Market Sectors </li></ul><ul><ul><li>Healthcare, finance, education, government, media </li></ul></ul><ul><li>Principal Applications </li></ul><ul><ul><li>Site-to-site access, server consolidation, business continuity/ disaster recovery, software as a service (SaaS), service orientated architecture (SOA), Internet access, distributed imaging, distributed storage area networks, converged networking, virtualization, cloud computing </li></ul></ul>
    7. 7. Business Realizing Ethernet Benefits <ul><li>High Bandwidth, Increments on Demand </li></ul><ul><li>Lower Costs </li></ul><ul><li>Unprecedented Scalability </li></ul><ul><li>Location and Technology Agnostic </li></ul><ul><li>Enabled, Expedited New Applications </li></ul><ul><li>Reliable & Predictable </li></ul><ul><li>Simple Implementation & Upgrades </li></ul>
    8. 8. Use Case: National Financial Institution
    9. 9. Company Profile <ul><li>National financial institution </li></ul><ul><ul><li>2 data centres, 6 call centres , 100s of branches and ATMs across Australia </li></ul></ul><ul><li>Network is mission critical </li></ul><ul><ul><li>Supports all voice and data applications </li></ul></ul><ul><li>Large established company upgrading existing ATM and Frame Relay network </li></ul><ul><ul><li>Needs scalability, flexibility, security to support future bandwidth & apps (IPTV etc.) </li></ul></ul>
    10. 10. Key Applications Two Data centres in Sydney Hundreds of branches across all states Two Regional core sites in each major state VoIP, Teller applications/ATMs VoIP & Call centre applications Hundreds of non-branch ATMs across all states
    11. 11. The Existing Network ATM PVC’s for linking core & major sites Frame Relay PVC’s, dedicated links for branches, non-branch ATMs Perth Adelaide Melbourne Hobart Sydney Brisbane
    12. 12. Project Requirements <ul><li>Cost effective bandwidth capacity </li></ul><ul><li>Support existing voice, data banking apps, future IPTV </li></ul><ul><li>“ Future proof” network for traffic growth and new applications </li></ul><ul><li>Same or better than existing ATM/FR network </li></ul><ul><ul><li>Performance metrics - particularly for delay-sensitive voice apps </li></ul></ul><ul><ul><li>Redundancy/failover (max 5-10 secs) </li></ul></ul><ul><li>Security of data transmission </li></ul>
    13. 13. Layer 3 Solution Considerations <ul><li>Customer initially considered a complete migration to IPVPN: </li></ul><ul><ul><li>IP-VPN (Layer 3) + mix of access solutions </li></ul></ul><ul><li>Testing raised performance concerns for connections between major sites over: </li></ul><ul><ul><li>IPVPN convergence times, multicast flexibility, long distance QoS and bandwidth delivery </li></ul></ul>
    14. 14. Chosen Solution: Hybrid Carrier Ethernet & IPVPN EVPL for core network IPVPN for Branches and non-branch ATMs IPVPN State 1 Branches / non-branch ATM’s IPVPN State 2 IPVPN State 4 IPVPN State 3 IPVPN State 5 Interstate EVPL network Call centre Call centre Carrier Ethernet E-Line
    15. 15. The Ethernet Services Solution - Highlights <ul><li>Point to point E-Line EVPL </li></ul><ul><ul><li>Aggregation at Sydney data centres </li></ul></ul><ul><ul><li>VLANs 10Mbps to 60Mbps. expandable to 1Gbps </li></ul></ul><ul><ul><li>Failover protection: target availability: 99.95% </li></ul></ul><ul><ul><li>Low latency </li></ul></ul><ul><ul><li>Low convergence times </li></ul></ul><ul><ul><li>Deterministic routing </li></ul></ul><ul><ul><li>Guaranteed bandwidth </li></ul></ul><ul><ul><li>Fully manageable </li></ul></ul>IPVPN chosen for ATM network in each state
    16. 16. In Summary <ul><li>Customer’s quote speaks for itself </li></ul><ul><ul><li>“ The business could not survive without the new Carrier Ethernet Network.” </li></ul></ul><ul><li>New management applications enabled saving further costs and bringing better control </li></ul><ul><li>Business runs more efficiently </li></ul><ul><li>Costs Lowered </li></ul><ul><li>Flexibility makes opening new stores simpler and cheaper </li></ul>
    17. 17. In Conclusion <ul><li>MEF-defined E-Line and E-LAN are being deployed as the services of choice for Ethernet Business Services </li></ul><ul><li>All business segments are optimising their application performance through adoption of Ethernet Business Services </li></ul><ul><ul><li>through adoption of Ethernet Business Services in addition to L3 VPN </li></ul></ul><ul><li>Ethernet Services are not just sold to large enterprises – medium businesses are also leveraging the benefits </li></ul><ul><li>Top benefits are cost reduction, simplicity, scalability, speed, performance – an ideal platform for enabling business IT strategies </li></ul>
    18. 18. Moderator and Panelists Ashwani Kumar Director-Sales Engineering UTStarcom [email_address] Ron Agam Director-Product Management and Business Development RAD Data Communications Rajarshi Purkayastha Head of Solutions – North and East Tata Communications Ltd. Karmavir Mankad CTO Enterprise Business Reliance Communications Ltd.
    19. 19. Carrier Ethernet Workshops-2009 www.metroethernetforum.org www.ethernetacademy.net Delhi November 9 Mumbai November 13

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