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  1. 1. Building Digital Farm to Market Road Reflections and Insights on ICT and Rural Development PhilDHRRA-Mindanao TriPARRD Experience BY:ROLANDO ABANDO MINDANAO REGIONAL COORDINATOR
  2. 2. MAJOR PARTS OF THE PRESENTATION PART 1: THE CONTEXT PART 2: THE INITIATIVES PART 3: POSSIBILITIES
  3. 3. PART 1: THE CONTEXT
  4. 4. The PhilHRRA-Mindanao Experience <ul><li>TriPARRD (1996-1999) </li></ul>LTI PSD SIBS + a little of ICT… 9 ARCs in 5 Municipalities in ComVal Province
  5. 5. The Evolution of Our ICT Awareness <ul><li>PCs, Cell Phones, Emails: Just a work-enabler for Triparrd Staff </li></ul><ul><li>Then a “weak signal” of the future was noticed. </li></ul><ul><li>There were group discussions on Alvin Toffler’s theories: Third Wave, Power Shift </li></ul><ul><li>Understanding on the relevance of ICT to Rural Development and productivity was vague and characterized by scattered unsystematic ideas…. </li></ul><ul><li>Retrospectively, Steven Covey’s 5 Ages of Civilization’s Voice captures the synthesis of those ideas. </li></ul>
  6. 6. Our Situation: Five Ages of Civilization’s Voice <ul><li>Hunter/Gatherer Age </li></ul>Source: Stephen R. Covey, “The 8 th Habit”
  7. 7. <ul><li>Hunter/Gatherer Age </li></ul><ul><li>Agricultural Age </li></ul>Our Situation: Five Ages of Civilization’s Voice Source: Stephen R. Covey, “The 8 th Habit”
  8. 8. Factors for Economic Growth/Development <ul><li>Ages/Stages </li></ul><ul><li>Agricultural </li></ul><ul><li>Key Factors </li></ul><ul><li>Land </li></ul><ul><li>Labor </li></ul><ul><li>Weather </li></ul>50x Productivity Gains
  9. 9. <ul><li>Hunter/Gatherer Age </li></ul><ul><li>Agricultural Age </li></ul><ul><li>Industrial Age </li></ul>Our Situation: Five Ages of Civilization’s Voice Source: Stephen R. Covey, “The 8 th Habit”
  10. 10. Factors for Economic Growth/Development <ul><li>Ages/Stages </li></ul><ul><li>Agricultural </li></ul><ul><li>Industrial </li></ul><ul><li>Key Factors </li></ul><ul><li>Land </li></ul><ul><li>Labor </li></ul><ul><li>Weather </li></ul><ul><li>Capital </li></ul><ul><li>Transport </li></ul><ul><li>Innovation </li></ul>50x 100x Productivity Gains
  11. 11. <ul><li>Hunter/Gatherer Age </li></ul><ul><li>Agricultural Age </li></ul><ul><li>Industrial Age </li></ul><ul><li>Information/Knowledge Age </li></ul>Our Situation: Five Ages of Civilization’s Voice Source: Stephen R. Covey, “The 8 th Habit”
  12. 12. Factors for Economic Growth/Development <ul><li>Ages/Stages </li></ul><ul><li>Agricultural </li></ul><ul><li>Industrial </li></ul><ul><li>Information/ </li></ul><ul><ul><li>Knowledge </li></ul></ul><ul><li>Key Factors </li></ul><ul><li>Land </li></ul><ul><li>Labor </li></ul><ul><li>Weather </li></ul><ul><li>Capital </li></ul><ul><li>Transport </li></ul><ul><li>Innovation </li></ul><ul><li>ICT Infrastructure </li></ul><ul><li>Workforce Development </li></ul><ul><li>IP Creation and Protection </li></ul>50x 100x 200x Productivity Gains
  13. 13. <ul><li>Hunter/Gatherer Age </li></ul><ul><li>Agricultural Age </li></ul><ul><li>Industrial Age </li></ul><ul><li>Information/Knowledge Age </li></ul><ul><li>Age of Wisdom </li></ul>Our Situation: Five Ages of Civilization’s Voice Age of Networks <ul><li>Signals of the Unfolding Future: </li></ul><ul><li>Social Networking </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Crowd sourcing </li></ul><ul><li>Tools: wiki, blog, </li></ul><ul><li>The Rise of Myspace, Facebook, You Tube, Wikipedia, etc. </li></ul>FORECAST: The value of network will be greater than the value of IP/technology. Why did Google bought You Tube for $1.2 B 50x 100x 200x 400x Productivity Gains
  14. 14. e-Philippines Strategic Roadmap <ul><li>Provide affordable Internet access to all Filipino communities </li></ul><ul><li>Build ICT awareness and capability in Philippine society </li></ul><ul><li>Generate high value jobs in Filipino communities through world-class ICT services </li></ul><ul><li>Provide a healthy and competitive business environment </li></ul><ul><li>Provide government services directly to all Filipino citizens worldwide </li></ul>Creation of High Value JOBS Provision of GOVERNMENT SERVICES TO CITIZENS Directly Provision of a Healthy & Competitive BUSINESS ENVIRONMENT Building of ICT AWARENESS & CAPABILITY in Society Provision of Affordable INTERNET ACCESS to Communities e - enabled society
  15. 15. e-Philippines Strategic Roadmap Creation of High Value JOBS Provision of GOVERNMENT SERVICES TO CITIZENS Directly Provision of a Healthy & Competitive BUSINESS ENVIRONMENT Building of ICT AWARENESS & CAPABILITY in Society Provision of Affordable INTERNET ACCESS to Communities e - enabled society Whats in it with me?
  16. 16. The Challenge of Bridging the Digital Divide! Is… The Challenge of Raising Productivity thru ICT!
  17. 17. The Challenge of Bridging the Digital Divide! Low KSA Lack if ICT Infrastructure Lack of Relevant Software Applications
  18. 18. SCIENCE CITY OF MUÑOZ -- Confronted with a pest attack on his rice field, Marcelino Dizon, a 60-year-old farmer from Barangay Rang-ayan here, went straight to the barangay hall to search for answers. With the flick of a callused finger, Dizon turned on a computer and started surfing the Net. In no time at all, he had the information he needed. In Magsaysay, Davao del Sur, Bienvenido Mariano, 62, faced a similar problem. He got the answer from the Internet—stem borers were attacking his plants—and learned what he should do to solve the problem. Dizon and Mariano are among the hundreds of farmers in 12 cyber communities around the country who have become adept at using the Internet as a tool for improving rice-farming techniques. Dizon’s village, which is 9 kilometers from the city proper, has no landline telephone connection. But through the wonders of information and communications technology (ICT), Barangay Rang-ayan is now connected to the Internet and its residents are able to make phone calls using Voice Over Internet Protocol (VoIP) technology. Mariano’s village is 21 km from the provincial capital of Digos where the Internet backbone has been installed and beamed to their cyber community by wireless technology.
  19. 19. QUESTION: <ul><li>CAN A NO READ NO WRITE FILL UP A BALLOT? </li></ul>
  20. 20. Next De Castro, Noli Elective Position: 1 Commission On Election Philippines May 11, 2010 President Vice President National Election Senators Party List Representative Congressman Governor Vice Governor Board Member Mayor Vice Mayor Councilors Legarda, Loren Lacson, Ping Roxas, Mar Villar, Manny Lakas UNO Independent NP PDP Laban De Castro, Noli Selected Candidate(s): 0 1 President Submit
  21. 21. Next Gordon, Richard Elective Position: 1 Commission On Election Philippines May 11, 2010 President Vice President National Election Senators Party List Representative Congressman Governor Vice Governor Board Member Mayor Vice Mayor Councilors Escudero, Chiz Duque, Francisco Binay, Jejomar Marcos, Imelda Lakas UNO Independent NP PDP Laban Escudero, Chiz Selected Candidate(s): 0 De Castro, Noli 1 Vice President Submit
  22. 22. Elective Position: 12 Commission On Election Philippines May 11, 2010 President Vice President National Election Senators Party List Representative Congressman Governor Vice Governor Board Member Mayor Vice Mayor Councilors Mike Defensor LP UNO Lakas NP PDP Laban Back Lakas UNO Uno NP Uno LP NP Lakas UNO Independent NP PDP Laban Lakas UNO Independent NP PDP Laban PDP NP Koko Pimentel Nani Braganza Juan Flavier Sonia Roco Migs Zubiri JV Ejercito Jingoy Estrada Candidate 14 Candidate 15 Candidate 16 Candidate 17 Candidate 18 Candidate 19 Candidate 20 Candidate 21 Niki Coseteng Gringo Honasan Rudy Duterte Sonny Belmonte Candidate 22 Candidate 23 Candidate 24 Candidate 13 Lakas De Castro, Noli Gordon, Richard 1. Mike Defensor 2. Nani Braganza 3.Koko Pimentel 4. JV Ejercito 5. Rudy Duterte 6. Migs Zubiri Selected Candidate(s): 0 1 2 3 4 5 6 7. Candidate 20 7 8. Candidate 13 8 Senator Next
  23. 23. PART 2: EARLY INITIATIVES
  24. 24. The PhilHRRA-Mindanao Experience <ul><li>TriPARRD (1996-1999) </li></ul>LTI PSD SIBS + a little of ICT… 5 Municipalities in Com Val Province
  25. 25. Problems Encountered With Attempted IT Solution
  26. 26. Attempts for IT Solution: Farmer Friendly Accounting Software Phildhrra tapped a software developer to provide a customized “farmer friendly” accounting software. This was introduced and adopted by Dizon Farm Workers Cooperative This has been used by their consumer store and canteen processing around 300 transactions daily. Until now the software, is being used by the Coop Another license (micro-finance version) was purchased by TriFED, a Federation of ARB cooperative that spinned off from TriPARRD Problems encountered: The developer refused to cater further to other coops except those with internet connectivity due to the cost of maintenance and support Aspiration: With wireless internet penetrating rural areas, a similar application sitting on the Software as a Service Platform is considered before by PhilDHRRA to be developed in partnership with a solution provider.
  27. 27. Attempts for IT Solution: Farm Planning and Budgeting Assisting farmers to carry out Farm Planning and Budgeting is a routine of the field personnel of the project and is done on a manually. Attempts to automate the this tedious process were done only thru the excell spread sheet – only the budgeting side. Farm plans and budget is important not only in identifying the resources needed to develop the farm, but also increasing the confidence of the farmers that the farm can be transformed towards greater productivity. Cost-benefit simulation via Excel is very effective for the farmer to arrive at a realistic plan based on the given resources. Aspiration: A a multi-tier (social networking enabled) Farm Planning Software using powerful database management and object oriented programming language with an SaaS platform will be available to communities. Except for few cases the burden of assisting the farmers to come up a farm plan and budget is done by NGOs. But we realize farm plans are not only about numbers. It is also about understanding the geo-physical conditions of the farm (soil type, ph, climate, terrain) that requires expert evaluation
  28. 28. The Challenge of Bridging the Digital Divide! Low KSA Lack of ICT Infrastructure Lack of Relevant Software Applications
  29. 29. Signals of the Future PART 3: POSSIBILITIES
  30. 30. Municipal Wimax Area Broadband Network We need to build the highway straight to the hinterlands…..
  31. 31. LAST MILE BANKING Production Support thru Micro-finance was inadequate to finance the production potential of the areas. Bigger scale formal lending institution is inaccessible and setting up a branch in the communities is uneconomical. The challenge then, is can an ICT enabled mechanism expedite for formal lending institutions to reach out to rural communities despite the distance? Aspiration: Study and when feasible implement the Brazil’s Banking Correspondence System. A banking correspondent is a retail institution authorized and enabled by an IT solution to accept savings deposits within a community and dispense withdrawals in behalf of a financial institution. The portfolio size of Micro finance project have not reach a scale for it to operate viably. E.g. High personnel turn over due to low salary scale of skilled personnel. .
  32. 32. ICT CAPACITY BUILDING <ul><li>ICT Capability Building for NGOs </li></ul><ul><li>ICT Capability Building for LGU </li></ul><ul><li>Awareness Building of the Role of Youth and Students in Development ICT </li></ul><ul><ul><li>Akin to technology </li></ul></ul><ul><ul><li>Pulsating Sector </li></ul></ul><ul><ul><li>A Potent Agent for Technology Diffusion </li></ul></ul>
  33. 33. Building Digital Farm to Market Road On-line Social Networking Approach to Linking Production to Market By: Alexander Casiple, SUCCEED, INC
  34. 34. The Social Network Stakeholders <ul><li>The Farmers in the Community </li></ul><ul><li>Students in the Community </li></ul><ul><li>The Local Government Units (MAO,PAO) </li></ul><ul><ul><li>Agri-Technicians </li></ul></ul><ul><li>NGO </li></ul><ul><li>Production Financiers </li></ul><ul><li>The Municipal Production Assemblers: Supply Routers </li></ul><ul><li>The City Consolidators: Demand Routers </li></ul><ul><li>The City End-Consumers </li></ul>
  35. 35. FARMERS STUDENTS LENDERS CONSU MERS SUPPLY ROUTERS DEMAND ROUTERS AGRI TECH-NICIANS DECS LGU NGO
  36. 36. The Synergy of the Social Networking <ul><li>Farmers have a profound link to the end-consumer market. </li></ul><ul><li>Rural students have concrete contribution to the agricultural development in the farming household and community level. </li></ul><ul><li>NGO perform functions in bridging the Digital Divide and “On-line Siadization” </li></ul><ul><li>Agri-technicians (MAO) has an IT platform to perform its agricultural support services. </li></ul><ul><li>LGU has a platform for production information system/ database management as a tool for planning and policy development. </li></ul><ul><li>Consumers have profound link to producers and are empowered to “co-produce” their consumption needs. </li></ul>
  37. 37. Road Map Farmer Consumer Generate Farm Plans and Budget Generate Menu Plans and Budget Supply is ascertained Demand is ascertained Supply and Demand is Market Matched Farm to Market Digital Link is Created
  38. 38. Web-based Farm Planning and Budgeting Software Web-based Menu Planning and Budgeting Software
  39. 39. Web-based Farm Planning and Budgeting Software Web-based Menu Planning and Budgeting Software Student assists in encoding production information in the software LGU/MAO Agri-Tech input farm technical information into the software DECS Integrates to the curriculum encoding skills development for Farm Planning Software NGO forge partnership
  40. 40. Software generates Production Bgy, Municipal, Provincial Production Status Consolidated Report as an input to Policy Development and Decision-Making
  41. 41. Software generates Production Financing Requirement Report where Credit Providers can view and evaluate and decide to provide credit financing.
  42. 42. <ul><li>Consumer input weekly budget </li></ul><ul><li>Profile of persons in the households </li></ul><ul><li>Sets of Weekly Menu Plan suited to the profile and budget </li></ul><ul><li>Selects a set of menu plan </li></ul><ul><li>Ingredients requirement checklist is generated </li></ul><ul><li>Deselect ingredients still available in the Kitchen </li></ul><ul><li>Click to Submit in the Shopping Cart </li></ul>Agri-Ingredients is inputted to the Demand Monitoring Chart
  43. 43. How will the Farm To Market Digital Linking work?
  44. 44. Thank You
  45. 45. The PhilHRRA-Mindanao Experience <ul><li>Central Strategy:Sustainable Integrated Area Development </li></ul>
  46. 46. The PhilHRRA-Mindanao Experience

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