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    1. 1. Students’ perception of ICT, e-Skills and ICT careers Alexa Joyce Senior Business Development & Communications Manager
    2. 2. Perception of ICT & e-Skills Contents <ul><li>Overview of the current situation </li></ul><ul><li>Why are students still not attracted to ICT studies and careers? </li></ul><ul><li>What can be done? </li></ul><ul><li>Multi-stakeholder initiatives </li></ul>
    3. 3. <ul><li>CEPIS forecasts a shortfall of 70,000 skilled ICT workers by 2010. </li></ul><ul><li>If employment rates amongst women remain at current levels, Europe can expect to see a shortfall of 24 million people in the active workforce by 2040. </li></ul><ul><li>If women’s employment rates equal men’s, then the projected shortfall drops to 3 million. </li></ul><ul><li>Potential impact </li></ul><ul><ul><li>EU not able to compete on world stage </li></ul></ul><ul><ul><li>Drop in innovation </li></ul></ul>Major EU skills shortage in ICT
    4. 4. <ul><li>Paradox: young people have falling interest in maths, science and technology in general </li></ul><ul><li>Low interest in IT careers, particularly among girls </li></ul><ul><li>Yet young people are keen users of IT tools </li></ul><ul><ul><li>IT consumers (smart phones, netbooks, etc.) </li></ul></ul><ul><ul><li>Majority use a blog, Facebook or MySpace account, or other IT tool regularly (particularly girls) </li></ul></ul><ul><ul><li>Majority play computer games in some form </li></ul></ul><ul><ul><li>Now spend more time on YouTube than watching TV </li></ul></ul>Falling interest but rising use
    5. 5. <ul><li>‘ Digital natives’ fallacy – mixture of skills, use and levels of use observable </li></ul><ul><ul><li>eSafety problems, illegal use, lack of critical skills </li></ul></ul><ul><li>Young people perceive leisure use as ‘not technological’ and ‘not productive’ </li></ul><ul><li>Even when acquiring new skills via ICT (e.g. learning English via online gaming), experience is so seamless that they do not realise they are learning </li></ul><ul><li>ICT is part of their ‘every day furniture’ </li></ul><ul><li>They don’t always understand how to transform leisure skills to academic / professional use of ICT </li></ul>Why doesn’t leisure use have impact?
    6. 6. Factors influencing students Student Formal Informal Parents Peers Teachers Career guidance Culture Pedagogical use of IT Role models eConfidence Leisure use of IT Perception of IT Curriculum School IT facilities Gender
    7. 7. Influence of role models Data from June white paper with Cisco
    8. 8. <ul><li>Many parents don’t consider ICT a feasible career path </li></ul><ul><li>Parents and teachers have outdated view of ICT: </li></ul><ul><ul><li>Only for geeks </li></ul></ul><ul><ul><li>Only for men </li></ul></ul><ul><ul><li>Involves little social interaction or creativity </li></ul></ul><ul><ul><li>Involves programming only </li></ul></ul><ul><li>Careers advisors also not informed </li></ul>Why role models have negative influence?
    9. 9. Perception vs. reality
    10. 10. Many public sector initiatives… But we play “catch up” with IT sector: new products and services arrive thick and fast! Need for all stakeholders to cooperate to improve digital literacy, from young children upwards. These initiatives are all supporting a transformation of education, using technology as a pedagogical tool. Lack link to ICT careers, social value of ICT, etc
    11. 11. Need for multi-stakeholder partnerships EU approaches <ul><li>E-Skills Industry Leadership Board </li></ul><ul><li>European Centre for Women and Technology </li></ul><ul><li>e-Skills Week </li></ul>
    12. 12. <ul><li>e-Skills Industry Leadership Board driving multi-stakeholder approach targeting secondary and early tertiary students: </li></ul><ul><ul><li>Private companies in IT </li></ul></ul><ul><ul><li>Organisations offering IT training and certification </li></ul></ul><ul><ul><li>Education sector </li></ul></ul><ul><ul><li>European Commission closely linked </li></ul></ul>e-Skills Industry Leadership Board
    13. 13. Sci-tech / ICT studies and careers options…
    14. 14. <ul><li>Multistakeholder partnership with </li></ul><ul><ul><li>Private companies in IT </li></ul></ul><ul><ul><ul><li>SAP </li></ul></ul></ul><ul><ul><ul><li>Oracle </li></ul></ul></ul><ul><ul><ul><li>HP </li></ul></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><li>Education and training bodies </li></ul></ul><ul><ul><ul><li>European Schoolnet </li></ul></ul></ul><ul><ul><ul><li>CEPIS </li></ul></ul></ul><ul><ul><li>Supported by Commissioner for Information Society </li></ul></ul>European Centre for Women and Tech Launch video
    15. 15. European Directory of Women + Tech Web Business <ul><li>Basic Principles: </li></ul><ul><li>Compliance </li></ul><ul><li>Social innovation </li></ul><ul><li>Open business model </li></ul><ul><li>Core philosophy: </li></ul><ul><li>People and technology interaction (context) driven services </li></ul>Web Technology <ul><li>Basic Principles: </li></ul><ul><li>CollaborationWare </li></ul><ul><li>Ecospace - process oriented collaboration </li></ul><ul><li>Extensible: interoperability </li></ul><ul><li>multilingual, multipurpose </li></ul><ul><li>Multilevel and Strict Authentication </li></ul><ul><li>Easy to use </li></ul><ul><li>Core philosophy: </li></ul><ul><li>Web as platform </li></ul><ul><li>SaaS </li></ul>Web Community <ul><li>Basic Principles: </li></ul><ul><li>Structured community building by a critical mass of empowered users </li></ul><ul><li>Collaboration across regions, across sectors, across scales, across times, across and within stakeholders </li></ul><ul><li>Multi-stakeholder and multi-sector interaction </li></ul><ul><li>Transparency </li></ul><ul><li>IPR </li></ul><ul><li>Core philosophy: </li></ul><ul><li>Collectively designing a structured megacommunity knowledgebase </li></ul><ul><li>Users contributing to marketing, dissemination and leveraging of resources, research and progress </li></ul>
    16. 16. <ul><li>The corporate sector will make a KEY contribution by involving young women, and giving them ICT professional pathways </li></ul><ul><li>It will act as facilitator to provide career opportunities for women. </li></ul><ul><li>In turn, the EUD will act as a catalyst for the business sector. </li></ul><ul><li>The multi-stakeholder and multi-sector interaction is situated in the new knowledge environment for collaboration across regions, across sectors, across scales, across times, across and within stakeholders </li></ul><ul><li>The interactions within the communities will build career pathways by </li></ul><ul><li>linking all stakeholders involved in the development of ICT: </li></ul><ul><li>linking education, the corporate sector, SMEs, ICT clusters and projects, networks, NGOs, private-public partnerships, as well as individual experts, strategic thinkers, leaders, </li></ul><ul><li>linking Training, Research and Development with corporate needs and </li></ul><ul><li>empowering women in a variety of ways </li></ul>European Directory
    17. 17. <ul><li>Conclusions (1) </li></ul><ul><li>The European Directory is </li></ul><ul><ul><li>a solution </li></ul></ul><ul><ul><li>an enabling tool to develop collaboration platforms </li></ul></ul><ul><ul><li>a pillar for new clusters for ICT innovation and competitiveness </li></ul></ul><ul><li>Conclusions (2) </li></ul><ul><li>Young women and returners with ICT competence profiles </li></ul><ul><li>will play an active role in gathering cutting-edge expertise, </li></ul><ul><li>in developing services and products </li></ul><ul><li>will be empowered to contribute to the knowledge economy and the quality of life </li></ul>European Directory
    18. 18. e-Skills Week March 2010 <ul><li>Raising awareness of ICT studies, and careers </li></ul><ul><li>CEO / IT professionals tour schools </li></ul><ul><li>‘ Speed dating’ between young professionals (including women) and students </li></ul><ul><li>Specific attention to gender – European Centre for Women and Tech, </li></ul><ul><li>Involvement of key motivating technologies and themes, i.e. </li></ul><ul><ul><li>Digital creativity (art, music…) </li></ul></ul><ul><ul><li>ICT for social good (development, health) </li></ul></ul><ul><ul><li>Green IT </li></ul></ul>More in next presentation!
    19. 19. NANOYOU Newest project – on nanotech + nanoICT – involves research centres, science parks, and more
    20. 20. Women and tech – bridging the gap Thanks! <ul><li>Find out more: </li></ul><ul><li>Visit the e-Skills career portal at </li></ul><ul><li> </li></ul><ul><li>Download the white paper at </li></ul><ul><li> </li></ul>
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