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Building Enterprise Apps Using and Other Cloud Services
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Building Enterprise Apps Using and Other Cloud Services



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  • Positioning SFDC platform versus applications
  • What does it take to create a business class cloud-based application that can survive and prosper?
  • Let Apex do the heavy lifting, so you can focus on the fun stuff – innovation, creating apps, etc.
  • As you will see, this platform is not one dimensional. More than just hosting or data storage or a cloud-based runtime for web technology.
  • Some statistics about the infrastructure.
  • How do we provide the scale required for over 1million users? Interesting, but you don’t even need to worry about this part. You don’t need to bring virtual instances on line when you’re app is successful. That’s our job, not yours.
  • Want to get in front of the big boys? The fortune 1000? Banking? Insurance? Health care? Don’t for get to your security certifications!!
  • Object-relational database services. Structured data store. Describeable schemas.
  • How do you succeed in the enterprise? Integration, integration, integration!
  • One size never fits all. Dual perspective – Developer can create flexible and powerful workflow logic. - Developer’s customer can customize workflow logic.
  • How is logic developed on the platform? There are three ways that customers can create business logic on the platform. 1) Declarative Logic Using simple, point and click configuration, customers can do things like define workflow and approval processes, create audit history tracking for data and specify escalation and data assignment rules. 2) Formula-based logic Customers can use excel-like formulas to build sophisticated business rules for data validation rules and calculated fields that display in your user interfaces. 3) Procedural logic The apex programming language allows you to use the power of custom code to automate any sophisticated business process
  • Truly programming the cloud. Inject logic at a low level with triggers. Implement robust and reliable logic with transactions.


  • 1. Coding the Clouds: Building Enterprise Apps Using and Other Cloud Services Dave Carroll Principal Developer Evangelist September 2008
  • 2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our quarterly report on Form 10-Q filed on July 31, 2007 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
  • 3. Our Strategy: The World’s First Multi-Application, Multi-Category SaaS Company
  • 4. Why PaaS? -- What if all your resources could be focused on only what’s unique about your apps? Delivered Application Infrastructure Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Application Services Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Operations Services Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC Idea
  • 5. PaaS lets developers focus on what their apps do, rather than the software and infrastructure to run them Build Your Apps! Infrastructure Services Application Services Operations Services You
  • 6. Definition of Platform as a Service
  • 7. Global Infrastructure as a Service 150M+ Transactions Daily Average Speed 210 ms ~37% Global Deployments $100s Millions Investment 2 Fully Mirrored Data Centers Scalable Architecture Disaster Recovery Globally Distributed Data Centers
  • 8. Multi-Tenant Global Scalable Architecture Search Database Clusters Servers NA1 NA3 NA2 AP EMEA Multi-tenant clusters “ n” Pod API APP Scalable “Pod” Architecture Pod Architecture Database cluster App servers Fully mirrored in DR facility Add new pods for scalability
  • 9. The Most Trusted & Secure Infrastructure Security Transparency SAS 70 Type II SysTrust Certified Network and Physical Security IP Restricted Access Option Flexible Single Sign-On Options Identity Confirmation
  • 10. Your Database on Our Service Create any table Add any field Build any relationship Security & sharing built-in Automatic audit history tracking Automatic tuning Automatic backups Automatic upgrades 8,700,000+ Schema Edits 160,000 SQL Statements per Sec Scales from 1-XXX,000+ users
  • 11. Your Integrations on Our Service: Designed to Integrate with Any IT Architecture 1.75 Billion API calls per month 28+ Billion Total API calls Web Services API Packaged SAP & Oracle Integrations Breakthrough SOA On Demand Back-end and Desktop Integration Over 40 Integration Partners on AppExchange All Integrations Are Upgraded With Zero Customer Effort
  • 12. Your Workflow on Our Service Declarative Programmatic Approvals Intelligent Time-Based Formulas Outbound Messaging 97,000+ workflow rules 7 Million+ automated tasks A B D C
  • 13. Your Logic on Our Service Audit History Tracking Assignment Rules Escalation Rules Workflows Rules Approval Processes Declarative Logic (point and click) Formula-Based Logic (similar to excel) Procedural Logic (code) Formula Fields Data Validation Rules Apex Triggers (logic before or after a save, update or delete) Apex Classes Apex Web Services (logic that can be called by an external system)
  • 14. Your Code on Our Service First Multi-Tenant Programming Language Programmatic Business Logic Stored Procedures Data Validation Complex Transactional Logic 1.5 Million Apex System Requests per Day Lines of Apex Code 1.6 Million
  • 15. Your Code Our Infrastructure Apex Code
    • Java-like syntax
    • Strongly typed
    • Transactional
    Characteristics Integer NUM = 10; Account[] accs; // Clean up old data accs = [select id from account where name like 'test%']; delete accs; commit; accs = new
    • Schema-aware
    • Governed
    • Secured
    • Powerful Capabilities
    • Database Triggers
    • Web Services
    • Transactional logic
    • First Multi-Tenant Programming Language
    2M Lines of Code Multi-Tenant Virtual Machine Metadata 1.8M Apex requests per day Your Code on Our Service
  • 16. Create Any Application and Any Interface Any User Interface Any Application Any Device 10,500+ Custom Interfaces Created Visualforce opens up a new world of possibility for user interface design . It helps us build compelling user interfaces packed with powerful business logic . -Tim Tribe, Head of Product Management
  • 17. Create Any Application and Any Interface Any Design Any Interaction Any Device
  • 18. How Does it Work? Run your user interface code on our service Use the intelligence of Apex to build any interface logic Leverage our library of standard interface components Page Form Text Style Image Panel Message Our Pages Your Code
  • 19. Mash-Ups: Integrating the User Experience
    • Build Business Mash-ups, exposing back office data like
      • Order History
      • Pending Invoices
      • Payment History
      • Credit Limit/Exposure
      • etc.
    • along with data in your database
    • SOAP or REST or RSS
    Account, Opportunity data Order Management data
  • 20. Demo – Using the Platform Layers
    • Recruiting Application
      • Track Jobs and Applicants
      • Workflow – alerts, confirmations
      • Business Logic – no duplicates please
      • UI – intranet style job page
      • Mashup – schedule interviews and share on google calendar
  • 21. Getting Started Is Easy!
    • Visit
    • Get Free Developer Edition
    • Begin Building Apps