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  • 1. BARRY FLEMING 63 East 9th Street #3K NYC, NY 10003 (347) 525-4305  SKILLS & TECHNOLOGIES: Nielsen//NetRatings Microsoft Office Adobe PhotoShop and HBX SiteCatalyst by SiteCensus, Omniture Professional Suite of ImageReady for Graphic Omniture and HBX Report SiteCatalyst, WebTrends, Applications Design Builder (MS Excel Plug-in) Bango Mobile Analytics iContact, EmailLabs, SEO (Search Engine Custom Google Analytics Code Level HTML, CSS, PHP, CheetahMail (Bulk ESPs) Optimization) - Bruce Clay Deployments, Webmaster JavaScript, FTP Clients, HTTP & Email Marketing Best Practices & SMO - Tools: Google, Yahoo, Debuggers Programs Social Media Optimization MSN Evocative eCommerce, Mobile/Field High Resolution Audacity Cross Platform Audio Blogs/RSS (XML) Suite of LivePerson CRM, Digital Audio Recording (SD Editor, MP3 Tag Tools, Technologies, WordPress, LinkShare Affiliate 722/744), Wired/Wireless Mics iTunes, Podcasting FeedBurner, FeedBlitz Network Management  OBJECTIVE: A Senior Digital Advertising & Marketing Web Analyst / Technical Implementation & Optimization Specialist / Senior Producer position that leverages my expertise in deployments and audits of Web and Mobile Analytics, SEO, Social Media, Ecommerce, Digital Media, and Email.  SUMMARY OF QUALIFICATIONS: Web Business Intelligence professional with expertise in client services, consulting, organizational development, vendor comprehensive, stakeholder consensus development, research and due diligence, roadmaps, information architecture and usability analyses, KPIs/metrics, ROI analyses, reporting, POVs, strategy development/SWOT analyses, project management (SDLC), contract negotiations, P&L statement development, Web analytics, technical implementations, tagging specifications, online marketing performance measurement and optimization, interactive marketing (SEM, SEO, affiliate networks, email, banners, online media buying and planning, etc.), ASP/SaaS integrations, site search, and social media.  WORK EXPERIENCE: Freelance Consultant, Senior Analyst, Analytics & Accountability 01/2008-Present R/GA NYC, NY Freelance consulting role assisting various Associate Directors with Web Analytics technical implementations (Omniture SiteCatalyst, HBX, SiteClarity), ad hoc and scheduled reporting loads, POVs, and best practices. Primary client is Nokia ( Performed tagging specifications development, debugging/QA and analyses. Developed the ‘Urbanista Diaries’ and ‘viNe’ widget tracking (HBX) for multiple social media platforms. Freelance Consultant, Senior Web Research Analyst 11/2006-9/2007 Nielsen Business Media NYC, NY Strategic role analyzing traffic and key performance indicators across all Nielsen eMedia products (approx. 172). Compile and produce executive briefs concerning web site traffic, company eNewsletter performance and in-depth, ad hoc requests as part of the business goals associated with advertising CPM rates and their determination(s). Manage the Nielsen// NetRatings SiteCensus Web analytics solution. Provide subject matter expertise applicable to SEO and developed company optimization guidelines. Client-side PM for Omniture migration. Point-person (business case) for ESP (EmailLabs) upgrade. Strategic integration due diligence. eCommerce Director 5/2004-6/2006 Morrell & Company NYC, NY Increased sales in the eCommerce channels and laid the department infrastructure foundation for this luxury wine and lifestyle brand ($25M company-wide/multi-channel). Managed multiple eCommerce platforms (Evocative) and freestanding solutions, online marketing strategies, the ecommerce support teams, ASP vendors, updates and enhancements and all Web sales performance analyses and reporting (HBX implementation). Fully optimized (SEO) dynamic catalog of over 6,000 items/SKUs. Developed the highly profitable company email marketing Barry J. Fleming • 63 East 9th Street, #3K • New York, NY • 10003-6330 • 347.525.4305 •
  • 2. (ESP - iContact) solution including templates (graphic design and editorial) and revenue/referral tracking. Senior Web Producer 12/2000-6/2002 nSight, Inc. Burlington, MA Managed client relationships primarily in the publishing space (eLearning) for this editorial and communications consulting firm. Managed multiple interactive projects through lifecycle while maintaining 33%+ AGP margin. Developed strategic initiatives/new business and helped secure contracts that generated $5M+ in annual revenue. Client list included Thomson, Pearson, John Wiley & Sons, Compaq, Microsoft, Reebok, MIT, and CCBN.  ADDITIONAL CLIENTS: 11/2007 – present Direct Marketers On Call & GetWorking LLC, NYC Freelance Consultant, Custom Google Analytics deployment and SEO 04/2008 – 10/2008 Colangelo Synergy Marketing (Agency), Darien, CT Freelance Consultant, Senior Web Analyst (client- Church & Dwight) 09/2007 – 11/2007 Technology Leaders, NYC Consultant, Webtrends technical implementations and configurations 04/2007 – 07/2007 Bristol Myers-Squibb, Plainsboro, NJ Freelance Consultant, Web Analytics & Online Marketing Optimization 04/2007 – 08/2007 The Hartford, Hartford, CT Freelance Consultant, Company Intranet Usability 06/2006 – 08/2006 The Learning Annex, NYC Consultant, Online Marketing & Business Development 03/2006 Me&Ro Jewelry, NYC Freelance Consultant, eCommerce Operations 11/2003 – 04/2004 Baptiste Power Yoga Institute, Boston, MA Consultant, Web Design & Programs Management 06/2000 – 12/2000 SG Cowen, Tech M & A, Boston, MA Contractor, PowerPoint/Presentation Specialist 01/2000 – 06/2000 Sel De La Terre, Boston, MA Consultant, Restaurant Opening GM ($2.5M CAFCO build-out) 06/1997 – 09/1997 Museum of Fine Arts, Boston, MA Consultant, Restaurant Opening GM ($3.5M SPRAGUE build-out)  HOSPITALITY QUALIFICATIONS: Superior, comprehensive hospitality skills developed in several world-class properties that have been awarded the following distinctions: DiRoNA, Mobil 5-Star, Zagat Survey #1 U.S., AAA 4- diamond, Andrew Harper’s Hideaway Report Grand Award, Relais Gourmands/Relais & Chateaux, etc. Thorough hospitality business acumen to include general management, design, FF&E, small wares, POS, menu planning/recap, storage calculations, business plans, standardized recipes, P&L, payroll, special event arrangements, forecasting, budgets, marketing, staff comprehensive, etc. Property/Establishment list included Twin Farms in Barnard, Vermont - The Hotel Nine Zero in Boston, MA - L’Espalier in Boston, MA – Restaurant Clio & Uni in Boston, MA - The Cambridge Brewing Company in Cambridge, MA - La Cremaillere in Bedford, NY  EXTENDED BACKGROUND: 1990-1996 Kitchen, Service, & Management positions, Hospitality Industry 1987-1990 Computer Operator, Class I & II, First NH Banks, Manchester, NH (mainframes) 1985-1987 Computer Operator, Class I & II, Concord Hospital, Concord, NH (mainframes) 1984-1985 Active Duty Training (AIT), U.S. Army National Guard (NHARNG)  EDUCATION: Boston University (BUCEC), Boston, MA Certificate, Web Design and Development, 2000 The Culinary Institute of America, Hyde Park, New York AOS Culinary Arts, summa cum laude, 1994-1996 (Externship: The American Club, Kohler, WI) U.S. Military (NHARNG), 1984-1990, E-4, ASR, AAM, Honorable Discharge, Tactical Fire Direction Computer Systems Repair (34Y10T), Primary Leadership Development Course Barry J. Fleming • 63 East 9th Street, #3K • New York, NY • 10003-6330 • 347.525.4305 •