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  • 1. Collaboration in Enterprise 2.0 Finpro David Coleman Managing Director Collaborative Strategies October 25 2007
  • 2. ©2007 Collaborative Strategies
  • 3. Section 1: Introduction and Definitions
  • 4. Critical Definitions
    • Communication : a message is sent from person A to person B, and receipt is acknowledged by person B
    • Interaction : a message is sent from person A to person B, and receipt is acknowledged by person B, and person B sends a message back to person A in reply.
    • Collaboration - multiple interactions between two or more people for some common goal
    ©2007 Collaborative Strategies
  • 5. Collaborative Data Model
    • All collaborative interactions have to incorporate one or more of these four data types:
      • Structured Data (database)
      • Unstructured Data (e-mail, documents, etc.)
      • Conversations (IM, threaded discussions, etc.)
      • Tasks (actions in a project)
    ©2007 Collaborative Strategies
  • 6. 4 Benefits of Collaboration
    • Saving time or money (tangible)
    • Increasing quality (tangible…but less so)
    • Innovating and/or providing decision support (tangible but less than quality)
    • Easing access to and interactions with subject-matter experts (intangible)
    ©2007 Collaborative Strategies
  • 7. Holistic Approach to Collaboration ©2007 Collaborative Strategies
  • 8. Evolution of the Web ©2007 Collaborative Strategies Web 1.0 – Web 4.0: From Nova Spivak, Radar Networks & Mills Davis, Project 10x
  • 9. Limitations of Today’s Solutions
    • E-mail- inefficient conversations
      • Lots of copies
      • Lots of total disk space
      • No centralized place to search
      • Can be multiple copies, or different versions of documents
      • No central place to point to a message or attachment by links
    • IM/Chat –
      • Not persistent,
      • Often not searchable,
      • EIM + IM Clouds (Yahoo, Google, Skype, MSN, etc.)
    • Discussion forums –
      • Centralized conversations
      • Searchable
    ©2007 Collaborative Strategies
  • 10. Limitations of Today’s Solutions
    • Blogs –
      • Thread together multiple conversations of an individual
      • Give that person a web identity,
      • Can also be a discussion with comments
    • Wikis-
      • Negotiate and integrate many views in a group, summary
      • Removes duplicates and obsolete content
      • Not good for off-line working
    • Virtual Team Spaces –
      • Secure
      • Persistent
      • Some document management
      • Sometimes IM/presence
    ©2007 Collaborative Strategies
  • 11. Comparison of Enterprise 1.0 and 2.0 Characteristics and Drivers ©2007 Collaborative Strategies Enterprise 1.0 Enterprise 2.0 Drivers Static content and web pages, focus on content Dynamic content, focus on interaction Consumer Web 2.0 and social networking tools Messages pushed by e-Mail Information pulled through RSS feeds Users want to personalize their information. Content produced, and edited according to policy Content from Blogs, Wikis and other participatory User created content Asynchronous interactions (e-mail) Synchronous interactions (IM, Chat and SMS) Net Generation, growing up with computers IT imposed control of technology Individuals use new technologies and create content Situational applications, and IT backlog Search and Browse for information Publish and subscribe to information feeds Overwhelming amount of information available Transactional oriented interactions Relationship oriented interactions Expertise discovery, cross organizational teams Organizational Taxonomy Folksonomy Tagging of content for individual use One application for everyone Individual and niche applications IT backlog and situational applications
  • 12. Section 2: E 2.0 and Collaboration
  • 13. Stages of Evolution for Collaboration in the Enterprise ©2007 Collaborative Strategies Stages of Adoption Collaborative Technology Example Technology Stage 1: Traditional Collaboration Telephone Face-to-face meetings E-mail Stage 2: Specific Application Audio, video, and data conferencing EIM, IM, Chat, and presence detection Virtual team spaces Stage 3: Collaborative Proliferation Multiple audio, video, and data conferencing tools Yahoo!, MSN, AOL, Google, etc. Groove, eRoom, WebOffice, etc. Stage 4: Consolidation Standardize on SIP/Simple or XMPP One client for all IM clouds Common Virtual Team Space for everyone Stage 5: Virtual Work Environment Standard tools in place Integration with mobile environments Standard desktop and Web interface for anyone
  • 14.
      • Sales & marketing (proposal development)
      • Customer service/support (exception handling)
      • R&D (new product development)
      • Value network management/relationships with external organizations, DPM, and project management (exception handling)
      • Training (internal and external)
      • Decision support/crisis management
    Critical Processes with Collaborative Leverage ©2007 Collaborative Strategies
  • 15. Driving Collaboration into Industries ©2007 Collaborative Strategies Financial Services Healthcare/Pharmaceutical Government High Tech Manufacturing Education Professional Services Telecom Based on research done in Q2, 2005 for CS’ RTC report Top Verticals for Collaboration
  • 16. Finding Opportunities: Vertical & Process Matrix ©2007 Collaborative Strategies Financial Services Health, Pharma. Govt. High Tech Manu. Education Prof. Services Telecom Sales, Marketing Proposal development Proposal development Customer Service or Support Exception handling R&D New service creation Development of new molecules New product creation Value Network Management RFP development and evaluation Training Sales force education for new service Doctors continuing education Policy and process training Decision Support, Crisis Mgt. Deal leak damage control Drug development resource priorities
  • 17. Today’s Buyers of Collaboration Technologies
    • Risk averse - want to know it works for others in their organization or field
    • Technology neutral
    • Looking for a specific solution
    • Must fit with their current infrastructure
    • Requires little or no training
    • Has an intuitive ROI
    Changing Buyers of Collaboration ©2007 Collaborative Strategies
  • 18. Collaboration 3.0
    • The semantic web
    • Ability to transfer knowledge rather than information
    • Immersive collaborative environments (audio and video conferencing in Second Life)
    • Content expressed in a natural language
    • A common standard (RDF) for websites to publish the relevant information in a more readily machine-process-able and integrate-able form
    • Bots and Intelligent Agents
    ©2007 Collaborative Strategies
  • 19. ICE: Immersive Collaborative Environment Qwaq Forums (Beta) -Persistent virtual workspace, -Drag-and-drop content. Based on Croquet (open source 3D development environment) ©2007 Collaborative Strategies
  • 20. Virtual Worlds – Second Life Collaboration 3.0 ©2007 Collaborative Strategies
  • 21. Section 3: VTS, Social Networks, and Online Communities
  • 22. Web 2.0 VTS tools
    • Near-Time
    • Huddle
    • Clearspace
    • Near-time
    • Teamworkzone
    • Central Desktop
    • Nexo
    • Collanos Workplace
    • Openteams
    ©2007 Collaborative Strategies
  • 23. Collaboration 2.0 Virtual Team Spaces ©2007 Collaborative Strategies
  • 24. Social Network and Community Tools
    • Q2Learning
    • iCohere
    • Affinity Circles
    • GroupMembersOnly
    • Collanos
    • Foldera
    • Leverage Software
    • Smallworldlabs
    • Social Platform
    • Web Crossing
    • CollectiveX
    • Me.com
    • Sparta Social Networks
    ©2007 Collaborative Strategies
  • 25. Functions from Community tools
    • User Profiles
    • Visual Targeted Matchmaking
    • Expertise Discovery
    • Community chat
    • Integrated opinion polls
    • Private messaging (IM)
    • Blogs
    • Wikis
    • Quick connect
    • Multimedia file sharing
    • Customized notifications
    • Tagging, tag clouds and social tagging
    • Presence
    • RSS feeds
    • Discussion forums
    • Group and role administration
    • Integrated calendar management
    • Rating and ranking of content
    • Reputation engines
    • Sponsorship and advertizing engines
    • Community e-mail marketing
    • Community activity reporting
    ©2007 Collaborative Strategies
  • 26. Types of Communities
    • Customer communities
    • Media communities
    • Internal/ enterprise communities
    • Consumer communities
    • Partner or channel communities
    • Event communities
    • Member communities
    ©2007 Collaborative Strategies
  • 27. Social Network - example ©2007 Collaborative Strategies
  • 28. 3 R’s Of Community
    • From CommunityXperts:
      • Resources
      • Recruiting
      • Recognition
    ©2007 Collaborative Strategies
  • 29. Section 4: Mashups: Opportunities for Situational Applications
  • 30. SaaS (Software as a Service)
    • “ By 2008, half of all software will be sold as a service.” (Gartner, May 2005)
    • From client-server architecture to “Web native” app design
    • From site licenses to “as-used” or fixed-fee subscription
    • From customer-owned servers and staff to “Web hosted” deployment and support
    “ Self Service” Trend ©2007 Collaborative Strategies
  • 31. “ Self Service” Trend
    • The end user understands their problem better then any vendor will, so why can’t they design, build and deploy the application (solution) for it.
    • Don’t want to go to IT want to be their own “hero”, customize it for their situation
    • Collaboration vendors starting to respond –
      • Open Xchange
      • eProject (6)
      • SiteScape v7
      • WooFu (online forms and database)
      • Qwaq (3D rooms for interaction)
    ©2007 Collaborative Strategies
  • 32.
    • Mash-up takes < day; Integration > day
    • John Musser’s Mashup Feed 2.63 mash-ups/day
    • Rafe Needleman estimates 7-10 mash-ups a day
    • Music Industry Term (DJ Plays 2 songs together)
    • Data/Content or programs combined in a new way
    • Widgets:
      • “ Embeddable chunks or reusable code. Widgets are also known as modules, snippets, and plug-ins. Widgets can be written in HTML, but also in JavaScript, flash and other scripting languages that will be run when the page is called.”
      • WidgetBox.com
      • Snipperoo Widget Directory
      • Clearspring – Widget syndication
      • Sexy Widget (blog)
    • Mash-up Backbones
      • Salesforce.com (AppExchange)
      • WebEx (now Cisco) Connect
      • OpenSam
      • IBM QED Wiki
    Mash-ups: Background ©2007 Collaborative Strategies
  • 33. Mash-up Mechanics ©2007 Collaborative Strategies
  • 34. Mash-up Continuum ©2007 Collaborative Strategies
  • 35. Mash-up Ecosystem ©2007 Collaborative Strategies
  • 36. Mash-ups and the Enterprise
    • Two types of Enterprise Applications
      • ERP apps – serviced by IT
      • Situational apps.
        • Reusable code
        • Hosted
        • May only be used temporarily
        • Not a good ROI for IT/ application
        • ROI for enterprise comes from hundreds of applications
    • According to Gartner by 2010, 80% of enterprise applications will be mashups
    ©2007 Collaborative Strategies
  • 37. Enterprise 2.0 Mash up Tools
    • Not a complete list
      • IBM QEDWiki
      • BEA Aqualogic Ensemble
      • OpenSAM (ShareOffice)
      • Yahoo Pipes
      • Kapow (OpenKapow)
      • Microsoft Popfly
      • Dapper
      • Datamashups.com
      • Nexaweb Studio 2.4
    • Grazr
    • JackBe
    • Near-Time
    • Above All Studio
    • Procession, Process Engine/Designer
    • RatchetSoft, Rachet-X Studio
    • RSSBus
    • SAP Visual Composer
    • Teqlo
    ©2007 Collaborative Strategies
  • 38. Mash-up Questions
    • How long did it take to build?
    • How useful is it? Does it fill a critical need?
    • How easy is it to use? Who will use it?
    • What is the cost or business model for the Mash-up? How do I make $?
    • Are there any security issues? Where does the data come from? Is it used outside the firewall?
    • Does it interact with an ERP application?
    ©2007 Collaborative Strategies
  • 39. Section 5: Opportunities
  • 40. Online Office Opportunities
    • Online Office Tools
      • Central Desktop
      • WebOffice
      • InfoStreet
      • Contact Office
    ©2007 Collaborative Strategies
  • 41. Talent 2.0 Opportunities
    • “ Fun” is important to Net Geners
      • Interviews in Second Life, more entertaining and lower cost
      • Use of innovative technologies can help to attract talent
      • E 2.0 Companies looking for new leaders; some may be guild masters in WoW
      • Talent Pools: eLance, Odesk,
    ©2007 Collaborative Strategies
  • 42. MyAdmin Opportunity
    • Already services for virtual Accountants
    • But not for Admins
      • Fragmented market, networks of admins
      • Most are not entrepeneurial
      • Network has to guarentee quality
      • Charge fee to admins, and transaction fee to customers
    ©2007 Collaborative Strategies
  • 43. What VC’s want
    • Low risk
      • Have the product/service built
      • Have paying customers
      • Need $ for scaling up (sales/marketing)
      • Need to show big returns for the $
    • Micro Investing ($100k - $250k)
      • First Round Capital
      • Bay Partners
    ©2007 Collaborative Strategies
  • 44. Where VCs are investing
      • Facebook applications
    • Virtual Worlds companies
    • Mobile and infrastructure plays
    • Green technologies
    ©2007 Collaborative Strategies
  • 45. David Coleman Collaborative Strategies www.collaborate.com “ The Collaboration Blog” 415-282-9197 [email_address] Collaboration 2.0: Technology and Best Practices for Successful Collaboration in a Web 2.0 World By David Coleman and Stewart Levine Link to website of book: http://happyabout.info/collaboration2.0.php