No. 08 / July 2007
SaaS Pavilion to feature lectures, panel discussions and demo areas
SYSTEMS 2007: Platform for new model for software use
According to market observers, software as a service (SaaS) is growing at a rapid
pace and is increasingly transforming from a niche solution into a boom
technology. SaaS solutions currently account for five percent of all business
software sold worldwide. According to analysts at Gartner, that share is expected
to increase to 25 percent by the year 2011. That is why SYSTEMS 2007 is
dedicating a special platform to this topic that will include lectures, panel
discussions and demo areas and is organizing the first forum on the topic of SaaS
to ever be held in the German-speaking region.
Munich, July 12, 2007. When the SaaS Pavilion opens its gates from October 23 –
26, it will feature an attractive program of presentations on the topic of software as a
service and give trade visitors a comprehensive look at the concept of using software
"on demand" over the Internet. Exhibitors will present SaaS solutions that are
available in Germany in a demo area. A stage will be available for presentations and
panel discussions, and exhibitors can use the SaaS Pavilion lounge to make
business contacts and exchange information.
The solutions on display in the SaaS Pavilion will cover a wide range of software-as-
a-service applications. For example, akwiso will present its contact-management
solution for sales and marketing, which is named after the company. Kaiser
Technology has business software for the accounting, customer-relationship
management (CRM) and material, warehouse and plant-management sectors.
Salesforce.com, which claims to be the world's leading supplier of SaaS
applications for customer-relationship management, will present its CRM solutions.
The PKM project platform will introduce a software solution for construction projects.
Postini is presenting its Communications Suite, which features a series of SaaS
applications for security and archiving.
Projectplace and the SITEFORUM Group will give visitors a look at web-based
project-management solutions at their stand. Stein Software will inform visitors
about complete SaaS solutions for the retail sector (non-food), clothing/textiles and
department stores. Solvedirect.com will have its service management platform for
help-desk management, system coupling and data clearing on display. 1stplan will
have an online planning tool on exhibit at SYSTEMS that simulates the opportunities
and risks associated with specific projects. Citrix Online is presenting on-demand
applications for remote desktop access, web conferencing and collaboration for
small and medium-sized enterprises and individual professional users.
IBM is holding ISV (independent software vendor) sessions where it will introduce
the partner program that it uses to support application suppliers who are developing
SaaS solutions. The ISV sessions will be held at the SaaS Pavilion on each day of
the fair beginning at 4 p.m. (following the presentation program).
"Analysts and software manufacturers are predicting a huge future for SaaS. Thanks to
the SaaS Pavilion, not only is SYSTEMS playing a pioneering role in this development, it
is also introducing this software concept to decision-makers in the commercial sector,"
explains Manfred Salat, Exhibition Director of SYSTEMS.
Background of the SaaS market
SaaS is a new model for using software: instead of acquiring a license to use the
software in one's own company, the user has access to the software online and payment
is based on use. According to market observers, SaaS is catching on as an alternative to
the tradition license model. When it comes to complex software solutions, small and
medium-sized enterprises in particular can benefit from being able to rely on a service
provider who makes the application available to them from a computer center.
The advantages of the model include lower costs, because instead of users acquiring
program licenses and the necessary infrastructures themselves, they receive them from
a service provider. Software and support – including maintenance and updates – are
provided from a single source over the Internet. Other advantages of using SaaS
solutions include relatively short implementation times and almost unlimited availability.
Users can access services anywhere in the world, provided they have access to the
Internet. Potential uses are diverse, ranging from simple data processing to complex
ERP (enterprise resource planning) applications.
Market observers and companies are convinced that SaaS will succeed. According to a
recent study by Gartner Inc., volume on the global market for SaaS will triple from 6.3
billion US dollars in 2006 to 19.3 billion US dollars in the year 2011. SaaS solutions
currently account for some five percent of all business software sold worldwide.
According to Gartner, sales could even increase by as much as 25 percent by 2011.
Microsoft is forecasting that 30 percent of its CRM users will use its customer-
management solutions via SaaS in the future. And Oracle currently generates five
percent of its sales in the form of on-demand services. They expect that figure to reach
50 percent in four to five years.
According to analysts, SaaS has a great deal of potential in the field of customer
relationship management (CRM). Frank Naujoks from IDC feels that on-demand
solutions could someday account for a 20-percent share of the CRM sector and that
SaaS is a viable alternative to the classic software model. For Pierre Audoin Consultants
(PAC), the primary advantages of SaaS include the low cost of getting started, simple
introduction and uncomplicated service and support. And a growing number of big-name
software developers already offer their customers SaaS – including IBM, SAP and T-
SYSTEMS is the professional business-to-business exhibition for the ICT sector. It focuses
on marketable ICT solutions at the same time that it filters and reinforces the latest trends for
optimizing business processes. The SYSTEMS profile addresses business and technical
decision-makers in companies and the public sector. Its uncompromising customer
orientation and innovative exhibition concept take the needs of small and medium-sized
enterprises and major corporations into account.
SYSTEMS is held in Munich, one of the strongest economic regions in Europe and one of
the leading high-tech and media locations in the world.
SYSTEMS gives its exhibitors effective support for managing qualified contacts. The fair’s
solution- and theme-oriented structure gives them optimum security and transparency for
their investment planning.
Exhibitor and visitor statistics for SYSTEMS are verified by an independent auditor on behalf
of the FKM (Society for the Voluntary Control of Fair and Exhibition Statistics).
SYSTEMS 2007 is being held at the New Munich Trade Fair Centre from October 22 -26,
2007. The SYSTEMS brand is present 365 days a year – at http://www.SYSTEMS-world.de.
About Messe München International (MMI)
Messe München International (MMI, Munich Trade Fairs International Group) is one of the world
´s leading trade-fair companies. It organises around 40 trade fairs for capital and consumer
goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100
countries, and over two million visitors from more than 200 countries take part in the events in
Munich. In addition, MMI organises trade fairs in Asia, Russia, the Middle East and South
America. With four subsidiaries abroad - in Europe and in Asia - and with 66 foreign
representatives serving 89 countries, MMI has a truly global network.
Additional information is available online at http://www.systems.de under the menu item “Press
Contacts for journalists:
Ellen Richter-Maierhofer, SYSTEMS Press Office,
Tel.: +49 (0) 89/949-20650, Fax: +49 (0) 89/949-20659
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Tel.: +49 (0) 89/321 51-70, Fax: +49 (0) 89/321 51-77
E-mail: firstname.lastname@example.org, Internet: http://www.vibrio.de/