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A Business GPS for Navigating the K-12 - Tata Interactive ...
 

A Business GPS for Navigating the K-12 - Tata Interactive ...

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  • The National Center for Education Statistics (NCES) forecasts record levels of total elementary and secondary enrollment through at least 2015, as the school-age population continues to rise. 54.6 million K-12 students entered school this fall, exceeding the 1969 total of 51.6 million, when the last of the “baby boom” children swelled school enrollments. 10.9 million school-age children (5 to 17) who speak a language other than English at home . These children make up nearly 1-in-5 in this age group. 56% of 3- and 4-year-olds ARE enrolled in nursery school , up from about 6 percent in 1964, when these data were first collected Public elementary school enrollment (prekindergarten through grade 8) is projected to show a slight decline of 1 percent between 2003 and 2005, and then increase, so that the fall 2015 projected enrollment is 7 percent higher than the 2006 projected enrollment. Public secondary school enrollment (grades 9 through 12) is expected to show a net decline of 2 percent between 2006 and 2015. Private school enrollment grew more slowly than public school enrollment from 1985 to 2005, rising 14 percent, from 5.6 million to 6.3 million. As a result, the proportion of students enrolled in private schools declined slightly, from 12.4 percent in 1985 to 11.6 percent in 2005.
  • Big three wrapped up science and math and now into RDG/LA Science not strong until 2013, but FL and TX (currently on legislative hold) will bid in 2010 McGraw-Hill School Education Group's estimated market share* for FL core basal Grades K-6 programs is 70 percent.
  • THE CAUSES ARE NUMEROUS, AND OFTEN VARY BY STATE. SEVERE FLOODING AND TORNADOES HAVE DEVASTATED IOWA AND ITS BUDGET, WHILE A STEEP DECLINE IN GAMBLING-RELATED REVENUE IS PLAGUING NEVADA. DECLINE IN THE MANUFACTURING SECTOR IS VEXING 22 STATES, AND THE HOUSING SLUMP IS AFFECTING 17 STATES. Shortfalls: 7 in Nov, 14 in April, 20 in June The good news is that the states’ Rainy Day funds show significantly higher balances than they did in the last downturn. Recession should be mild because of the fiscal and monetary stimulus, but probably long. • And a deeper recession is possible if the financial markets remain locked up, oil prices continue to rise, and home prices continue to drop.
  • Mail fewer pieces because of better targeting Reduce duplicate mailings to the same customer Insure deliverability of mailed pieces Getting the right messages to the right recipients (better targeting)
  • Data silos – accounting, web site, crm, others
  • That concept’s too tame – they’re really data castles
  • Is this how your marketers need to be clad to get access to their own data
  • You’ve got to be leading your own charge to get your marketing data
  • DataVision doesn’t correct this itself – it puts a spotlight on this and other common defects in marketing data systems that must be dealt with to maximize campaign effectiveness
  • response codes are generally for snail mail (though catalogs will sometimes refer responders to special URLs) URLs for email campaigns (in future DataVision’s campaign analytics will help with this)
  • DataVision doesn’t correct this itself – it puts a spotlight on this and other common defects in marketing data systems that must be dealt with to maximize campaign effectiveness
  • Upgrade your infrastructure and systems
  • OS = open source These issues are not really separate but are intertwined.
  • It actually IS mobility – the PC and printer were on a wheeled cart…
  • Starting in the upper left – Blackberry Curve PDA or PIM Apple iPod Touch – not just music: uses wifi for everything the iPhone does but calls Amazon Kindle – dedicated e-book reader with free wireless Dell Inspiron Mini 9 latest netbook entry, around $400 Michael Dell says he thinks telcos may subsidize netbooks to sell 3G ASUStek’s EeePC a surprise winner; ceo says firm may offer online storage and software downloads to support sales
  • Steve Weinstein, an analyst who tracks Amazon and other Internet commerce sites for Portland's Pacific Crest, predicted that Amazon's global e-book sales could hit $2.5 billion by 2012. He estimates that the company sold 40,000 units a month this year at its original price of $399 (the price was recently reduced to $359, including wireless charges) and could sell between 700,000 and 800,000 by the end of 2008. The Kindle's influence is starting to reverberate across the publishing industry. Shortly after Bezos spoke in Los Angeles in May, at Book Expo America, the publishing house Simon & Schuster Inc. announced it will digitize 5,000 more titles by the end of the year - more than it did during the previous decade. Earlier this year, Penguin Group announced plans to digitize its back catalog of 16,000 titles within two years.
  • NACOL is now The International Assn for K-12 Online Learning
  • Data suggest that in about six years 10 percent of all courses will be computer-based, and by 2019 about 50 percent of courses will be delivered online. ( Clayton Christiansen summer 2008 article) 72% of school districts with distance education programs planned to expand online offerings in the coming year.vi
  • Results of the NACOL International Survey South Korea Virtual School European Union IB Diploma Program Online EU e-Learning Commission 26 countries involved Envisions online learning classes with students, instructors simultaneously participating from multiple countries Joint project with VHS Inc. Contact Liz Pape lpape@govhs.org Mexico Digital Content & Teacher Training Singapore Secondary Schools 100% Online All schools using blended learning model Closes schools for a week a year to exercise remote learning resources, experience India (per John Stuppy/TutorVista) China Digital Content China & UK: ₤29 Billion deal K-12 Education Online Learning Deal BBC: Announced October 2007 Education as “export”
  • * Last Fall (Sept 07) – UK’s LP+ (Learning Possibilities Group) w China plans to provide e-learning to 20 mil Chinese students in 20 major Chinese cities Secondary school lessons in Chinese language Last year UK’s British Council estimated the UK’s education and training exports to be worth £28 bil, an increase of 39% in 2 years. Value is bigger than exports for either financial or automotive sectors
  • US K-12 acquisition flurry GlobalScholar.com: $42 mil from Knowledge Universe/Ignition Partners in Sept 06 Excelsior Software KC Distance Learning Keystone National HS Keystone National HS offers online education solutions for families and students in all 50 states. students can earn a diploma from Keystone or transfer credits to their local high school. Keystone curricula are in both correspondence course and online formats. it appears to be targeting the home schooling market. Aventa Learning Aventa is KC DL's school market brand for online curricula sold to states, districts and schools. schools can license Aventa content and supply their own online instructors or can use Aventa's online teachers. Kislak says Aventa has about 1,000 clients for its curricula. iQ Academies KC DL's iQ Academies partners with states to operate statewide virtual schools in Wisconsin, Arizona and Kansas, and with districts to operate virtual schools for them. In WI students study from home with Aventa hardware and their participating local districts, such as Waukesha, supplying the teaching personnel. the project is funded through state ADA subsidy funds for each student. results show iQ Academy kids perform as well on state tests as their bricks/mortar counterparts. Insight Schools (Apollo Group/U of Phoenix) Advanced Academics (DeVry) U of Miami HS (Kaplan) eCollege/eClassroom (Pearson) Penn Foster (The Wright Group)
  • "Disrupting Class": K-12 game changer ADA, counter-recessionary Credit recovery eclipsing AP Legislators/public motivated "Real estate leverage"/scalability Efficiency/Effectiveness
  • ADA money funding DL/OL counter-recessionary – as B/M schools’ budgets get squeezed and service deteriorates, DL looks better Credit recovery eclipsing AP as the richest market Legislators/public motivated – they often “get it” sooner than educators "Real estate leverage“ and scalability – with some learning off-site, B/M goes further; scalability sometimes ephemeral Efficiency/Effectiveness - FloridaTaxWatch.org reports lauds DL as providing better results for less money (i.e., higher grades and higher test scores than B/M counterparts) - State VHSs offer "free private school" education (Personalized/differentiated instruction) for impoverished or otherwise motivated families
  • What it is: Digital classrooms in B/M facilities 1:1 format web-delivered self-paced learning differentiated instruction collaborative support (with each other and teachers) full-time live in-person teaching Mainstream opportunity Chicago Pub Schools testing format Flexnet (post-secondary) fastest growing segment of U of Phoenix alternates virtual with B/M first and last weeks of course meet in traditional B/M (3-4 weeks virtual) students form Learning Teams
  • Platforms: the technology infrastructure that lets multiple web products work together Absolutely essential for the 1:1 or digital school of the future What the last session called Ecosystems
  • A momentary digression to the 30,000-ft level - New Chrome browser introduced Sept. 2, 08 “ Cloud computing” – your device as a portal to an “infinite” trove of data, apps Information Week: “Browser or Cloud Operating System?” Thumbnails of frequently visited sites “ Sandbox” architecture isolates apps against crash propagation InCognito mode hides browser user’s ID info
  • GoogleDocs spreadsheet icon on my XP desktop
  • Loads (mostly) like launching a spreadsheet app (e.g., Excel) This one’s for my daughter’s wedding next April, for estimating the number of invited guests who’ll actually attend And it’s collaborative with Mer + Blake in SF and us and future in-laws in 3 other cities
  • Single sign-on and user authentication SaaS or local Collaboration, communication, social networking Content archives, lockers, e-portfolios Rich multimedia
  • Scheduling Courseware authoring Assessment Off-line functionality Portable desktops Students, educators, parents API friendly Business terms (e.g., tenant license terms and financial management)
  • Blackboard Launches Blackboard School Central(TM), an Online Learning Solution Focused on K-12 Teachers & Learners K-12 needs different from higher ed but most LMS/CMS evolved for higher ed * individualized learning paths Higher ed license fees tough for K-12 Now Available Nationwide, Blackboard School Central(TM) Enables Districts to Easily, Affordably Expand Learning Opportunities & Teacher Professional Development WASHINGTON, DC, Sep 04, 2008 -- Blackboard Inc. (NASDAQ: BBBB), a leading provider of educational enterprise technology, today announced the launch of Blackboard School Central, a powerful, cost-effective online learning platform that empowers K-12 school districts of any size to securely and reliably expand learning opportunities and teacher professional development. Blackboard School Central has been available on a limited basis for several months and has already been adopted by a number of school districts including Duluth Public Schools (Minn.), Long Beach School District (Miss.), and Marion County Public Schools (Fla.). A fully hosted offering, the platform provides an affordable, entry-level solution for schools and districts seeking to enhance classroom instruction or offer classes online, and can be customized for each district to ensure ease of use for teachers, students, and administrators. "We are thrilled to use Blackboard School Central to power our district's online learning program," said Albert Magallanez, Director of Technology at Indian Oasis-Baboquivari Unified School District 40 in Sells, Ariz. "The platform will enable our teachers to integrate technology into their classrooms to support differentiated instruction, curriculum management, and assessment. In addition, our district will use the platform to provide cost-effective professional development and support new teacher induction. We look forward to working with Blackboard to help our students develop the knowledge, skills, and values necessary for lifelong learning." The launch of Blackboard School Central underscores Blackboard's commitment to students and educators in the K-12 community, where the company currently works with more than 1,200 schools and districts around the globe to expand educational opportunities, create collaborative learning communities, and increase engagement for teachers and students. Blackboard designed the platform specifically to meet the needs of the K-12 community and the 21st century classroom. "Blackboard School Central is an important part of Blackboard's mission to deliver a 21st century educational experience that is engaging, individualized, and effective, and designed to address the unique needs of the K-12 community," said Jessie Woolley-Wilson, president of Blackboard K-12. "The solution will allow a greater number of school districts to take advantage of tools that will help drive successful teacher training, parental engagement, and student achievement." Blackboard School Central offers a complete suite of applications to support blended instruction and distance learning as well as teacher training and professional development. Specifically, the platform allows districts to: --Enable teachers to create and evaluate individualized learning paths     for each student and better monitor progress toward learning goals; --Keep students and parents plugged in to their studies by integrating     collaborative technologies into the classroom; --Engage students in a vibrant, online community that provides     opportunities for social learning and collaboration; and --Offer anywhere, anytime professional development complete with     coursework, communities of practice, and professional resources in a     central location. For more information about Blackboard School Central or Blackboard's other K-12 solutions, please visit: http://www.blackboard.com/k12.
  • Not necessarily new technology – some like IQ-ity and Studywiz came out of state-sponsored initiatives and are now being productized and commercialized
  • Compatibility – does your stuff play well with others’? Pedagogy Software architecture Business models Mix’n’match – schools not necessarily buying the whole anchilada Platform intermediation – role of platform vendor in the relationship you have with customers Support – service businesses need more support Auditing – verifying usage and sales
  • Back to the 30,000 foot level, what more are we learning about open source and 2.0 business models ? A quick look at these issues – Open Content: Failure to Thrive? NROC: Nat'l Repository of Online Courses (MITE) Open API opportunities: Facebook EdNET's LinkedIn Social Network Auditing
  • Why hasn’t OS been more successful so far? Open Educational Resources (OER) Commons, supported by the William and Flora Hewlett Foundation, has asked Esther Wojcicki to look into why their OS content is getting so little usage. From her findings and others’ Inconsistent Quality Limited Coverage Limited Standardization Weak Alignment Weak (or no) Marketing/Sales Weak (or no) Customer service, support Weak (or no) PD
  • Let’s take a quick look at a very interesting OS-product business model that responds to these issues
  • Courseware for Higher ed, HS and AP OER Courses free to individual users and teachers Non-profit initially supported by Hewlett Fdn. Distributed via Hippocampus which correlates content to major textbooks. Over a million page views since launch last fall. Courses contributed by academic institutions originally created for "local use" from academic institutions, state agencies, school districts Big chunks from U CA AP courseware project, UT, CO, TN. Incentive for source institutions: NROC will invest in, maintain, make it available Income from Institutions Institutions join a fee-based membership organization, the NROC Network $3k-100k/year for a package of wrap-around value-adds. Now about 70-80 members in Network. Goal is to be financially self-sustainable. Now 70% there and hopes to reach 100% in 09 Individuals – free high quality courseware Institutions paying: some resemblance to TV advertisers funding free programming Also some deals with vendors (e.g., Aventa for resale, tutoring)
  • For example, US History course has 270 (sequencable) modules, assessments, problem sets Content correlation and alignment to k-12 standards of 49 states
  • High-quality content in full-course sets Compatibility with leading LMS/CMS enterprise systems such as Blackboard, Angel Learning, Moodle, Sakai Customizable delivery site ASP/SAAS hosting Content correlation and alignment to k-12 standards of 49 states
  • Now let’s move to another important trend in web business models – open APIs (application program interface), sometimes called widgets, gadgets API = Set of routines, protocols and tools for building software applications that interface or “ride upon” other software systems (e.g., Word for Windows) Often proprietary, shared judiciously with partners or not at all Open APIs invite others to make use of the underlying system to grow its traffic and value Let’s look at how Facebook is using open APIs
  • Why Facebook? Isn’t it a social net for teenagers? Explosive growth, lots more older users – including me Last month, according to comScore , Facebook had 123.9 million unique visitors and 50.6 billion page views worldwide. Facebook, which has over 80 million subscribers worldwide, doubled the number of subscribers under 35 last year, but it tripled the number of subscribers between 35 and 54
  • A for-profit open content service which has served hundreds of thousands of college students with its web-based homework problem solutions "community" Started about 5 years ago, based in Pasadena, now has about 105 employees four principal segments of the community: students, teachers, parents, experts, with a value proposition for each "freemium" business model – students - mainly in math and science courses, who have free access an online archive of problem solutions organized by subject, course and textbook, or, for problems not in the archive, can ask for help by posting their problem on a community message board Paying subscribers have priority access for use of the archive, message board and the priority given to responding to their posts. Why the Facebook hookup? Marketing. Cramster competed to develop a personal course schedule calendar for Fb users. Note textbook ISBN field and “connect with other members using your same textbook!”
  • Moving towards web 2.0 and open source compatibility (opened Bb APIs) Increased compatibility w open source LMS platforms (e.g., Moodle and Sakai) and with their own Web CT, a competitor which Bb acquired "Mash-up" capabilities - allows incorporation of web-based material from outside Bb, such as from Google Earth and NetTrekker, in Bb-based course materials Allows student info from Bb to be "pushed" into Facebook, such as info on assignments and projects Allows students to set up "social learning spaces" such as project groups on Fb Blackboard for iPhone
  • Living in a social network has its risks – Joel Bradshaw - Smooth sailing so far, and very well done! Akshay Joshi - Doesn't work Andrew McCallister - Can't get it to work Abhishek M - It synced. But still issues are there. But these risks exist whether or not you’re there
  • Numerous business articles with this title
  • Virtualization – saving on server hardware and energy needs Cloud computing - centralized web services more energy and personnel efficient Everything we’ve talked about re web platforms and services Google Apps Education Edition – free email, calendar, collaboration, spam/virus protection, 24/7 admin support Microsoft’s Live@Edu - similar AASA Survey Finds Rising Fuel, Energy Costs Stressing School Budgets Travel, emission costs -> DL TutorVista saving customers over $5 million, twenty-four million pounds of greenhouse gases this year “ Solar Installation Part of University's Commitment” - Colorado State University-Pueblo 21 st Century Skills, STEM – it’s not going to be business as usual Sustainability UK publisher earthscan , www.earthscan.co.uk, tag line is "publishing for a sustainable future," they've sold to the sustainability research and technology niche for 20 years and are seeing a serious uptick in their business. “ Sustainability Challenge” - Siemens, Discovery Ed and NSTA ’s middle school competition Craig Michaels' "The Sustainable Operations Summit“ – conferences HESA--the Higher Education Sustainability Act, part of the Higher Education Opportunity Act of 2008 green-focused technology initiatives on college and university campuses at both the curriculum level and the institutional level

A Business GPS for Navigating the K-12 - Tata Interactive ... A Business GPS for Navigating the K-12 - Tata Interactive ... Presentation Transcript

  • Data that drives your business. Marketing that drives results.
    • A Business GPS for Navigating the K-12 Market in an Uncertain Economy
    • Tata Interactive Learning Forum
    • October 17, 2008
    • Nelson B. Heller, PhD, President
    • The Heller Reports, a QED Company
    • Anne Wujcik, Managing Editor and Research Principal
    • The Heller Reports/QED
    Data that drives your business. Marketing that drives results.
  • Data that drives your business. Marketing that drives results.
    • Overview: K-12 Funding, Drivers, Enrollment, Adoptions
    • Anne Wujcik
    • Managing Editor and Research Principal
    • The Heller Reports/QED
    Data that drives your business. Marketing that drives results.
  • Education Funding Landscape
    • Total Taxpayer Investment in K-12 Education: $540 billion per year
      • State Funding: 47.6%
      • Local Funding: 43.5%
      • Federal Funding: 8.9%
    • Source: National Center for Education Statistics (NCES) and National Education Association estimates, 2006-07
  • Education Market Drivers
    • 2007 2008 2009
    • Funding Environment
    • Adoptions
    • Enrollment
  • Enrollment Growth
    • Source: NCES
  • Adoptions
    • 2008 Bid Year for 2009 Purchasing
    • California – K-8 reading/language arts
    • Florida – K-12 language arts
    • Texas – K-5, reading/language arts
    • Math – ID, KT, NV, NC, SC, OR
          • 09: AL, FL, WV
    • Science – MS, NV, TN
            • 09: NC, OR, VA
  • State Financial Outlook
    • With the economic downturn now a reality state fiscal conditions are weakening
    • FY 2007 Revenue Collections
      • 23 states - above forecast (42 states last year)
    • FY 2008
      • 20 states face shortfalls totaling $13 billion
      • Ed cuts for AL, DE, FL, KT, ME, MD, NV, PA, RI, TN, VA
    • FY 2009
      • 26 states project shortfalls totaling $40 billion in 2009
      • If downturn continues, 35 to 40 states will face budget cuts in 2009
    • Locals hurt by property tax slowdown, rising fuel costs
    • Source: National Conference of State Legislatures'  State Budget Update: June 2008
  • Federal Funding
    • Operating under a continuing resolution through March 6, 2009
      • Holds funding steady at FY 08 level
      • Possibility of using a CR for all of FY 09
    • Before the current fiscal crisis
      • McCain favored freezing all domestic discretionary spending, pending a review; strong emphasis on the states’ role
      • Obama proposed $18 billion a year in new spending on preschool and K-12 programs and well as addressing the “underfunding” of NCLB
  • The Truth About the Recession
  • Data that drives your business. Marketing that drives results.
    • Navigating a Down Economy
    • Nelson B. Heller, PhD
    • President
    • The Heller Reports, a QED Company
    Data that drives your business. Marketing that drives results.
  • Insights from Previous Downturns
    • Understand the unique factors
    • Get ahead of the curve
      • Cut costs
      • Improve sales/marketing ROI
    • Build for the future
  • What’s Unique?
    • NCLB
    • Stressed fuel and transportation budgets
    • Property tax safety valve restricted
  • Getting Ahead of the Curve
    • Objective cost cutting
    • Streamline duplicative operations
    • Sampling -> illegal copying?
    • Communicate with your team
    • Don’t cut product quality
    • Improve sales/marketing ROI
  • Boosting Sales/Marketing ROI
    • Save money on campaigns
    • Increase ROI for campaigns
    • Improve mining of customer data
    • Increase insight into what’s working and what isn’t
    • Accelerate response to campaign results
    • Reduce customer irritation
  • Market Database Issues
    • Issue: Marketing Data is in an accounting or other legacy system
    • Concerns
      • Objectives of accounting are not the same as marketing
      • Interface unlikely to be marketing friendly
      • Likely requires technical expertise to interact with
      • It is almost a given a single customer can be represented by several accounts which affects both targeting and analysis
    • Solution
      • Need to extract and periodically update marketing data into a separate database
  • The Environment
  • The Environment
  • The Environment
  • The Environment
  • Market Database Issues
    • Issue: Address data are not corrected in main system after campaigns
    • Concerns
      • Too many undeliverables
      • Moves are not caught unless new order comes (which is probably in a new record
    • Solution
      • Use of systems such as the USPS ACS provides electronic files of changes
      • A separate marketing database might make it easier to update
  • Market Database Issues
    • Issue: Data are not being gathered comprehensively
    • Concerns
      • Results in a sparse data set that significantly limits the ability to target
    • Solution
      • It’s difficult if not impossible to go backward to remedy
      • Focus on a few key elements and ensure they are being gathered fully
      • Expand the element list as time goes on
  • Market Database Issues
    • Issue: Data Entry of much information is free-form
    • Concerns
      • Errors with result in unusable and often uncorrectable information
      • Fields may be used be used for “notes” not data
      • Entry of key elements may not be required
    • Solution
      • Eliminate as many free form entries as possible
      • Lookups should be standard
      • Have forms guide the process as if they are a customer
  • Market Database Issues
    • Issue: Main method of measuring success is by response codes or special URLs
    • Concerns
      • There are so many entry points it will almost assuredly under-represent results
    • Solution
      • Define base periods and measure sales and responses of campaigns against a base
      • Gather the codes, but use only as one measure
  • Market Database Issues
    • Issue: Clear definitions of key concepts and coding standards do not exist
    • Concerns
      • Even such basic terms as customer and prospect can mean different things to different people/groups
      • This can result in erroneous analytic results, list definition
      • In most cases it can not be corrected
    • Solution
      • Don’t trust to verbal. Have written definitions and ensure all who use the definitions are aware of and use the definitions be they in marketing, sales, accounting or IT .
  • Market Database Issues
    • Issue: Marketing may have to request all list pulls, profiling and analysis which require technical intervention
    • Concerns
      • Slows down definition and analysis resulting in missed opportunities and the lack of ability to construct what-ifs
    • Solution
      • Marketing needs a simple enough system for constructing what-ifs and list development without technical intervention
  • Level the Playing Field
  • Data that drives your business. Marketing that drives results.
    • A Glimpse of the Next 20 Years
    Data that drives your business. Marketing that drives results.
  • Tomorrow’s Big Ideas
    • Digital Mobility
    • Distance Learning
    • Platform wars: next generation portals
    • OS/Web 2.0 business models
    • Energy and Climate
  • Digital mobility, 1989…
  • … and today
  • Kindle e-Book Reader
  • Kindle – Smart and Wireless
    • Free EV-DO connectivity
    • 1-click wireless purchasing
    • 200-600 book capacity
    • Newspapers, blogs, web, search
    • Dictionary, notes, bookmarks, clippings, search
    • Low power consumption
  • E-Ink/ePaper Display
  • Is Kindle <-> books as iPod <-> media ?
    • Significant but not explosive sales
    • Bezos keynote at Book Expo America
    • But it’s not (yet)…
      • Color
      • Very interactive
      • … a Netbook
  • Distance Learning <-> Online Learning
    • US K-12 market trends
    • Accelerating internationally
    • US K-12 acquisition flurry
    • Market drivers
    • Blended/Hybrid Learning
    • implications
  • K-12 DL/OL Insight
  • US K-12 DL/OL
    • $50 mil/yr, growing at 30%
    • 42 states w significant OL pgms
    • 26 state-wide/state-led VS
    • 2014: 10% HS courses OL
    • 2019: 50% HS courses OL
    • 72% of DL districts expanding OL in coming year
  • Accelerating internationally
    • South Korea
    • European Union
    • Mexico
    • Singapore
    • India
    • China
  • UK-China Deal
  • US K-12 acquisition flurry
    • GlobalScholar.com (Knowledge Universe/Ignition Partners)
    • Insight Schools (Apollo Group/U of Phoenix)
    • Advanced Academics (DeVry)
    • U of Miami HS (Kaplan)
    • eCollege/eClassroom (Pearson)
    • Penn Foster (The Wright Group)
  • K-12 Market drivers
  • Why bother?
    • ADA, counter-recessionary
    • Credit recovery eclipsing AP
    • Legislators/public motivated
    • &quot;Real estate leverage” and scalability
    • Efficiency/Effectiveness
  • Blended/Hybrid Learning  Cinderella?
    • Digital classrooms in B/M facilities
    • Mainstream – not alternative -opportunity
    • Flexnet, &quot;the online education with class“ (U of Phoenix)
  • implications for the K-12 market
    • Books  digital resources
    • Learning module structure
    • LMS/CMS
    • Not just anytime, anywhere: its any way too
    • Content aggregation no longer viable business model
  • Hurdles
    • Teachers and Unions
    • Shortage of qualified instructors
    • ADA funding competition
    • Bandwidth
    • Locally authored curricula
    • Exam proctoring
  • Platforms: next generation portals
    • Your future home
    • Escalating capabilities spectrum
    • Growing list of players
      • Veterans
      • Newbies
    • Business implications
  • Chrome: blurring Web/Local boundary
  • Desktop Web App Shortcuts
  • Google Docs Spreadsheet App
  • Platform Capabilities Spectrum
    • Single sign-on and user authentication
    • SaaS or local
    • Collaboration, communication, social networking
    • Content archives, lockers, e-portfolios
    • Rich multimedia
  • Capabilities - more
    • Scheduling
    • Courseware authoring
    • Assessment
    • Off-line functionality
    • Portable desktops
    • Students, educators, parents
    • API friendly
    • Business terms
  • Veteran players
    • Blackboard
    • K12 Inc.
    • Desire2Learn
    • Angel Learning
    • eClassroom
    • LearningStation
    • Moodle
    • Sakai
  • Blackboard School Central
  • Newbies
    • Follett Digital Classroom
    • IQ-ity
    • Agilix's GoCourse
    • Etech's Studywiz Spark
    • VIP Tone
    • Editure's MySuite
    • Drupal
  • Platform wars: business implications
    • Compatibility
      • Pedagogy
      • Software architecture
    • Business models
      • Mix’n’match
      • Platform intermediation
      • Support
    • Auditing
  • OS/Web 2.0 business models
    • Open Content: Failure to Thrive?
    • NROC: Nat'l Repository of Online Courses (MITE)
    • Open API opportunities: Facebook
  • Open Content: Failure to Thrive?
    • Quality
    • Coverage
    • Standardization
    • Alignment
    • Marketing/sales
    • Customer service, support
    • Professional development
  • Monterey Institute for Technology and Education
  • National Repository of Online Courses (NROC)
    • Open Educational Resource (OER)
    • Courses contributed by academic institutions
    • Editorial investment
    • Income from Institutions
    • Two parallel value propositions
  • NROC: Editorial Investment
    • Editorial accuracy
    • Learning module structure
    • Content correlation and alignment
    • Assessments
    • Problem sets
    • Teachers guides
  • NROC: Institutional Value Proposition
    • Student/Instructor proposition plus
    • High-quality content in full-course sets
    • Maintenance
    • Compatibility with leading LMS/CMS enterprise systems
    • Customizable delivery site
    • ASP/SAAS hosting
  • Open API opportunities
    • Facebook partners
    • Cramster.com
    • Blackboard.com
    • Scholastic
  • Facebook
  • Cramster.com/Fb
  • Blackboard.com/Fb
  • Bb Sync Fb User Posts
  • Energy and Climate: Business opportunities
  • “Green is the new gold”
  • Finding Opportunities
    • Virtualization
    • Cloud Computing
    • Stressed School Budgets
    • 21 st Century Skills, STEM
    • Sustainability
    • HESA Federal Funding
  • Contact Info
    • Nelson B. Heller, PhD
    • President, The Heller Reports, a QED Company
    • 858-720-1616
    • [email_address]
    • Anne Wujcik
    • Managing Editor and Research Principal
    • The Heller Reports/QED
    • (773) 594-9392
    • [email_address]
    • http://HellerReports.com