Your SlideShare is downloading. ×
2010 Small Business Trends
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

2010 Small Business Trends

367
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
367
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 270 million cellphone subscribers in the U.S.  20% of Americans don't have a landline anymore.  80% of customers regulalry send and receive text messages.  96% of text messages get read.  1 tillion and half text messages sent in U.S. in 2009.  In 2000, there were none.
  • Transcript

    • 1. 2010 Small Business Trends & Opportunities
    • 2. 1. “It’s the Cloud, Stupid”
    • 3. Data Center Servers Employee Computers Traditional Computing
    • 4. Cloud Computing
    • 5. 1: “It’s the Cloud, Stupid”
      • How to Participate Internally
        • Key categories:
          • productivity software such as accounting & office
          • collaboration platforms for distributed workforce, clients, business partners
          • data backup services
          • marketing
        • Find apps that integrate with other apps; syncing with mobile apps a nascent area
        • Key issues: price, vendor reliability, security
        • Staff usage of Internet is double-edged
    • 6. 1: “It’s the Cloud, Stupid”
      • External Revenue Opportunities
        • “ Productize a service” into an online application
          • Name it
          • Put limits around it
          • Give it a Web front end
          • Flat rate pricing – move away from time-based pricing
        • Replace hardware-related services with “soft” services
          • Hardware related services skrink & get commoditized
        • Make your website transactional:
          • Add appointment scheduling & customer service online
        • Look at existing apps for ideas in your market
          • “ Borrowing brilliance” model by David Kord Murray
    • 7. 2. DIY Marketing Grows
    • 8. 2: DIY Marketing Grows
      • Save money, gain customer intimacy by doing marketing in-house
      • How to Participate Internally
        • Use lower cost technology instead of employee labor
        • Build a customer community online
        • Spread content far and wide
        • Hire people for their ability to use DIY resources/apps
        • Hire good writers and techno-marketers
      • External Opportunities – “Assist the DIYs”
        • Create apps (mobile and SaaS) to help businesses
        • “ Teach” and “Help” the DIY market
    • 9. 2: DIY Marketing Grows
      • Resources – stunning array of DIY tools
        • Email marketing: Vertical Response; Constant Contact
        • Banner ads: PointBanner.com
        • Postcards: HP Creative Studio; USPS; Vista Print
        • Community & learning software: Prfessor.com; WordPress MU; BuddyPress; Ning; VBulletin
        • Follow-on marketing automation: Hubspot; Infusionsoft
        • SEO: LotusJump.com; SEOMoz; Knowem.com
        • DIY public relations: PRWeb.com
        • Advertising: Google AdWords
    • 10. 3. “Green is the Color of Business
    • 11. 3: “Green” is the Color of Business
      • Good Opportunity for Near Term – less certain long term
      • How to Participate
        • Combine passion for sustainability with your expertise
          • Event Planning: Seven Stars Events
          • Landscape Design: Fiddlehead Landscape Design
        • Switch to recycled packaging
        • Make your commitment open – to differentiate
        • Grants & stimulus fund available for green tech
        • Don’t “greenwash” – backfires with those who care
    • 12. 4. Everyone can be a Celebrity
    • 13. 4: Everyone Can be a Celebrity
      • Use executives’ personal brand to promote businesses, ala Richard Branson
      • Thought leadership, expertise based brand:
        • Gary Vaynerchuk ( Wine Library TV )
        • Tony Hsieh (Zappos)
        • Tim Berry (Palo Alto Software)
      • How to Participate
        • Establish a resume site - your name as URL
        • Create content in your expertise
        • Establish social media “outposts” (company & execs)
    • 14. 4: Everyone Can be a Celebrity
      • Resources for thought leadership:
        • URLs: Go Daddy; Network Solutions
        • Blog publishing: Wordpress.com; WordPress.org: Typepad.com; Blogger.com
        • Self-Publish (lulu, kdpress)
        • Find a book agent: “Literary Marketplace” ref book (publishers no longer accept unsolicited manuscripts)
        • 3 “MUST” social media sites for personal-brand outposts: Twitter; LinkedIn; Facebook
    • 15. 5. The “Carry Your Computer” Trend
    • 16. 277,000,000 Mobile Phones in U.S.
    • 17. 5: The “Carry Your Computer” Trend
      • Computers and mobile devices converge
      • How to Participate internally:
        • Install stripped-down “M Dot” mobile template for your website ( http://m.twitter.com )
        • Build a “text message list” – 96% of messages opened
        • Create an a mobile app for your biz, blog or website
        • Price and location services through barcodes, GPS
      • External Opportunities:
        • Apps development
        • Mobile consulting: tech and marketing specialists
    • 18.
      • Resources
        • Create mobile website: Mofuse, Zinadoo.com
        • Mobile plugins for CMS packages like WordPress
        • Smashing Magazine create-an-app tutorial :
          • http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/
        • Mobile marketing: FanMinder.com
        • Google the phrase: “create iphone app”
        • Apps directories: Appolicious.com
      5: The “Carry Your Computer” Trend
    • 19. 6. Location Based Presence Online
    • 20. 6: Location Based Presence Online
      • Local directory listings and marketing finally gaining critical mass
      • How to Participate
        • Claim listings; update all directories
        • SEO optimize for local: website and listings
        • Local businesses: offer coupons/discounts via Twitter, Facebook, Yelp, Merchant Circle, yellow pages online
        • Collect “location” information for marketing lists
        • Develop “community” online; enhances loyalty
    • 21.
      • Resources
        • GetListed.org
        • Latitude and Foursquare.com – create community
        • Google; Bing; Yahoo offer local listings
        • Twitter introduced Local Trends
      6: Location Based Presence Online
    • 22. 7. Government Contracting Grows
    • 23. 7: Government Contracting Grows
      • Opportunities for next 3 years
        • Often more lip service than reality
        • Still, opportunities = $$ for small biz
      • External Opportunities
        • Break in through subcontracting
        • Relationship with decision makers is crucial – businesses in Washington, DC area beneficiaries
        • Women, Veterans and Minorities may find “gold” due to agency contracting goals
        • Don’t overlook state and local contracting opportunities
    • 24.
      • Resources
        • Per Dawn Rivers Baker of Microenterprise Journal:
          • Visit SBA contracting education center: http://www.sba.gov/training/governmentcontracting/index.html
          • Also register in Contractor Database: https://www.bpn.gov/ccr/default.aspx
        • PTAC counseling: http://www.aptac-us.org
        • SCORE and SBDC workshops and counseling
      7: Government Contracting Grows
    • 25. 8. Harder to Get Found Online
    • 26. 206,000,000 Websites Worldwide
    • 27. 8: Harder to Get Found Online
      • More websites, more companies online
      • How to Address Internally
        • Longevity matters – start now
        • Don’t ignore an old website; keep it fresh
        • Develop internal expertise in online marketing & tech
        • Shift more marketing spend online
        • Do get outside SEO / SEM help
        • SEO is required knowledge for business owners – learn so you can communicate with pros
    • 28. 8: Harder to Get Found Online
      • External Opportunities
        • SEO growth: services plus DIY apps/tools
        • PR and marketing firms can add services
        • Endless range of online marketing apps to be built
        • Analytics; dashboards; “analytics interpreters”
        • Hosting
        • Social media marketing (“multiplying like rabbits”)
    • 29. 9: Crowdsourcing Customers
    • 30. 9: Crowdsourcing Customers
      • Customer input to design new products and services; improve existing ones
      • Idea not new – but the tools today make it easier, cheaper, faster
      • How to Participate
        • Create a “space” where customers can interact and provide feedback:
          • Ask questions on your web site or blog; open comments
          • Use online survey tools and bolt-on customer feedback apps
        • Create digital listening outposts on social media
    • 31. 9: Crowdsourcing Customers
      • Resources
        • Suggestion/customer service bolt-ons:
          • IdeaScale.com; UserVoice.com; GetSatisfaction.com
        • Online survey tools:
          • QuestionPro; SurveyMonkey; Zoomerang; SurveyGizmo
        • Social Media for listening:
          • Twitter; Facebook Fan pages and Groups; LinkedIn Answers
          • Product forums
          • Company blogs
        • Create a social media hub page like Akron Canton Airport site
    • 32. 10: More Sole Proprietorships
    • 33. 10: More Sole Proprietorships
      • High unemployment = more startups
      • 20+ Million small businesses with no employees
        • Some will remain “lean” – never hire employees
        • Most will be service based businesses
      • Opportunities serving these startups
        • Clearly distinguish your target market – “niche-ify”
        • Price your services for startups; encourage repeat business with recurring revenue streams
        • Virtual online services have appeal
    • 34. 10: More Sole Proprietorships
      • If you are starting up, consider something you know:
        • Pet businesses
        • Web businesses & “Productized services”
        • Kids services and products
        • Convenience services (“dog walking”)
        • Home based franchises
        • Apps development
        • Online content and social media services
        • Virtual assistance; virtual bookkeeping
        • Specialty foods (esp. for health & wellness)
        • Consulting in your old industry/old employer
    • 35. Anita Campbell, Founder Small Business Trends SmallBizTrends.com BizSugar.com Twitter: @Smallbiztrends Questions? Thank you!