WebEx Connect: Developing, Distributing and Monetizing SaaS applications Web 2.0 Expo April 24, 2008
Agenda <ul><li>Web 2.0 for Business </li></ul><ul><ul><li>What does it mean for ISVs? </li></ul></ul><ul><li>WebEx Connect...
Web 2.0 changed content publishing for consumers Opportunity to  monetize content Content mashup customized by end user Pl...
To change application publishing for business…  Platform for application  development Application mashup customized by end...
WebEx Connect changes  Application Publishing for Business <ul><li>Open services architecture </li></ul><ul><li>Rich  set ...
WebEx Connect Concepts <ul><li>Compelling, Converged User Experience </li></ul><ul><ul><li>Collaboration must be “adopted”...
WebEx Connect Components Real-time Collaboration Web 2.0 A P P L I C A T I O N  C O N N E C T O R  S E R V I C E S O P E R...
Virtual, Collaborative Team Spaces <ul><li>Create multiple project spaces </li></ul><ul><li>Be more productive and work mo...
Document Sharing <ul><li>Provide virtual team members with secure anytime, anywhere access to project documents and files....
Persistent Chat <ul><li>Exchange ideas and opinions in structured, hierarchical threads.  </li></ul><ul><li>Chat sessions ...
Secure Instant Messaging <ul><li>Group Chat </li></ul><ul><li>File Transfer </li></ul><ul><li>VoIP </li></ul><ul><li>Video...
Sales Engagement Application
Sales Engagement Application
Virtual Emergency Operations Center
WebEx Connect Platform Services <ul><li>Real-time Collaboration </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Pers...
IM  and Presence Widget is part of a Connect Space Fee-based Content Provisioning Partner Application serves content and f...
WebEx Marketplace <ul><li>Comprehensive </li></ul><ul><ul><li>One-stop shop for collaborative applications </li></ul></ul>...
Sample Marketplace Applications
Marketing the Marketplace Applications WebEx Marketing Composite apps PULL widgets WebEx apps Partner apps PUSH Webinars L...
Selling the Marketplace Applications Webinars Live online demos Web-touch sales presentations Click-to-Connect Marketplace...
 
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© 2006 Cisco Systems, Inc. All rights reserved.

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  • Development, distribution, monetization Web 2.0 created a model FOR CONSUMERS - distributing content (RSS feeds, blogs) - customizing content from multiple sources tailored to the end user (mashups) - business model for monetization (Google, Yahoo!, MSN)
  • A new model for BUSINESS - creating and publishing applications, leveraging distributed innovation - tailored to meet business process needs, using best-of-breed applications in a collaborative context (business mashups) - monetization model for business mashup applications Need - Platform (design paradigm for this applications) and a distribution and monetization model (big words over fade of above) (then enter) WebEx Connect logo
  • A couple of slides from the reworked David Knight presentation (the whitespace one) to introduce what WebEx Connect is It’s a platform with a rich services architecture and a Web 2.0 style client architecture It introduces the concept of ‘spaces’ in which the applications live It provides a rich set of APIs to allow an ecosystem to build these business mashup applications in a scalable fashion It’s free to develop on, and the individual client is free as well And most importantly, it uses ‘collaboration’ as THE CONTEXT to tie these business mashups together
  • With the Private Beta of WebEx Connect, what we’ll be delivering is the client, built on top of WebEx AIM Pro. With this client you’ll get the familiar WebEx AIM Pro IM client, as well as all the things you love about it today. The ability to see colleague availability through presence information and access to your Outlook Calendar information as well as: Group Chat File transfer capabilities Escalation to VoIP meetings Escalation to Video meetings And the ability to quickly and easily share your desktop
  • Fig 1:  Ecosystem Components….need animated build, start with client, then to AOL, then back end, then marketplace and partner pieces in a sensible order
  • WebEx along with the industry will drive demand for these business mashup apps to our existing user base and future (hint, hint) prospect base We will invest in driving leads to categories of applications to the marketplace (a reminder to the audience that we already target these buyers with our existing Centers) We will leverage our very successful Webtouch model (using the Web + touch all the way from lead targeting to closure) to drive sales of these apps Partner offerings will either be referred off the marketplace or by our sales and channel teams In some cases, we will resell certain offerings as part of the apps that we sell
  • WebEx will provide ‘web-touch’ services to enable partners to market their offers to the prospect base Placement, webinars, demos, ‘click to connect’, trials WebEx will drive leads to partner apps through the marketplace and through referrals We will offer a ‘pay per lead’ (front-end) or a ‘pay per transaction’ (back-end) model WebEx benefits are directly proportional to the number of business mashups sold and adopted More mashups, more WebEx collaborative services More mashups imply more transactions/leads Win/Win Need a closing!
  • © 2006 Cisco Systems, Inc. All rights reserved.

    1. 1. WebEx Connect: Developing, Distributing and Monetizing SaaS applications Web 2.0 Expo April 24, 2008
    2. 2. Agenda <ul><li>Web 2.0 for Business </li></ul><ul><ul><li>What does it mean for ISVs? </li></ul></ul><ul><li>WebEx Connect </li></ul><ul><ul><li>Platform for Unified Collaboration </li></ul></ul><ul><ul><li>Publishing applications </li></ul></ul><ul><ul><li>Platform Services </li></ul></ul><ul><li>Cisco WebEx Marketplace </li></ul>
    3. 3. Web 2.0 changed content publishing for consumers Opportunity to monetize content Content mashup customized by end user Platform for content development
    4. 4. To change application publishing for business… Platform for application development Application mashup customized by end user Opportunity to monetize applications 1 2 3
    5. 5. WebEx Connect changes Application Publishing for Business <ul><li>Open services architecture </li></ul><ul><li>Rich set of APIs </li></ul><ul><li>Free to develop on </li></ul><ul><li>Free individual client </li></ul><ul><li>Context: Collaboration </li></ul>Platform for application development USERS GROUPS POLICY OTHER SERVICES TEMPLATE & WIDGET LIB Application mashup customized by end user Opportunity to monetize applications
    6. 6. WebEx Connect Concepts <ul><li>Compelling, Converged User Experience </li></ul><ul><ul><li>Collaboration must be “adopted” by end-users </li></ul></ul><ul><ul><li>Integration of existing collaboration silos is insufficient </li></ul></ul><ul><li>Intra and Inter-company collaboration </li></ul><ul><ul><li>Highest value collaborations often cross company boundaries </li></ul></ul><ul><li>Business Process Focused and Optimized </li></ul><ul><ul><li>Communication and collaboration are about business process acceleration not personal productivity </li></ul></ul><ul><ul><li>Mass customization required for semi-structured processes </li></ul></ul><ul><li>Open and Extensible </li></ul><ul><ul><li>No single technology or vendor is “the answer” </li></ul></ul><ul><li>Secure, Manageable and Policy Compliant </li></ul><ul><li>Cost Effective to Deploy and Maintain </li></ul><ul><ul><li>SaaS Delivery model has fundamental advantages </li></ul></ul>
    7. 7. WebEx Connect Components Real-time Collaboration Web 2.0 A P P L I C A T I O N C O N N E C T O R S E R V I C E S O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S On-Demand Network Asynchronous Collaboration Rich Client Mobile Client WebEx Connect Clients Web Client MediaTone “ WebEx U Collab” “ WebEx for Sales” “WebOffice 2.0” Partner App #1 Partner App #2 Collaborative Composite Applications
    8. 8. Virtual, Collaborative Team Spaces <ul><li>Create multiple project spaces </li></ul><ul><li>Be more productive and work more effectively with colleagues </li></ul><ul><li>Gain control of your team content and information </li></ul><ul><li>Share documents & files </li></ul><ul><li>Personalize your environment </li></ul>
    9. 9. Document Sharing <ul><li>Provide virtual team members with secure anytime, anywhere access to project documents and files. </li></ul><ul><li>See relevant document information, such as who owns the document and when it was last modified. </li></ul><ul><li>Locate information instantly using advanced full-text search. </li></ul><ul><li>Establish and organize a folder hierarchy. </li></ul><ul><li>Upload documents easily through drag and drop. </li></ul>
    10. 10. Persistent Chat <ul><li>Exchange ideas and opinions in structured, hierarchical threads. </li></ul><ul><li>Chat sessions remain in place for later reference. </li></ul><ul><li>Make decisions faster through brainstorming and teamwork. </li></ul>
    11. 11. Secure Instant Messaging <ul><li>Group Chat </li></ul><ul><li>File Transfer </li></ul><ul><li>VoIP </li></ul><ul><li>Video </li></ul><ul><li>Desktop Share </li></ul>
    12. 12. Sales Engagement Application
    13. 13. Sales Engagement Application
    14. 14. Virtual Emergency Operations Center
    15. 15. WebEx Connect Platform Services <ul><li>Real-time Collaboration </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Persistent Chat </li></ul><ul><li>Web Meetings </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul><ul><li>Asynchronous Collaboration </li></ul><ul><li>Document Management </li></ul><ul><li>Task Management </li></ul><ul><li>Calendar </li></ul><ul><li>Wiki </li></ul><ul><li>Social Bookmarking </li></ul>On-Demand Network CONNECT PLATFORM SERVICES <ul><li>Web 2.0 services </li></ul><ul><li>Tagging </li></ul><ul><li>Rating </li></ul><ul><li>Profile </li></ul><ul><li>Blog </li></ul><ul><li>Personalization </li></ul>A P P L I C A T I O N C O N N E C T O R S E R V I C E S APPLICATION CONSTRUCT NOTIFICATION SEARCH STORAGE ANALYTICS WORKFLOW O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S IDENTITY POLICY SECURITY PROVISIONING AUDIT BILLING MediaTone
    16. 16. IM and Presence Widget is part of a Connect Space Fee-based Content Provisioning Partner Application serves content and functionality into Widgets Partner manages and provisions Offers on the Marketplace Free Content Provisioning OFFER MANAGEMENT MARKETPLACE PARNTER APPLICATION WEBEX CONNECT PLATFORM SERVICES CORP LIBRARY POLICY DOC MGMT, CALENDARS OTHER SERVICES GROUPS USERS Find, Try, Buy SOAP/REST Protocol WEBEX CONNECT CLIENT AIM NETWORK
    17. 17. WebEx Marketplace <ul><li>Comprehensive </li></ul><ul><ul><li>One-stop shop for collaborative applications </li></ul></ul><ul><li>Interactive </li></ul><ul><ul><li>Web Events </li></ul></ul><ul><ul><li>Web Demos </li></ul></ul><ul><ul><li>Instant Messaging </li></ul></ul><ul><li>Personal & Customized </li></ul><ul><li>A Robust Community </li></ul><ul><ul><li>For Partners, Developers, Customers and Prospects </li></ul></ul><ul><li>Conversational & Engaging </li></ul><ul><ul><li>Buy, Sell, Try, Demo, Download, Learn, Explore, Communicate and Connect </li></ul></ul>
    18. 18. Sample Marketplace Applications
    19. 19. Marketing the Marketplace Applications WebEx Marketing Composite apps PULL widgets WebEx apps Partner apps PUSH Webinars Live online demos Marketplace Web-Touch sales presentations
    20. 20. Selling the Marketplace Applications Webinars Live online demos Web-touch sales presentations Click-to-Connect Marketplace Listing Cisco sales and channels

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