Session04 pt

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Session04 pt

  1. 1. Session 04The Business Planning Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
  2. 2. Sudahkah anda lakukan?• Tugas Pribadi – session summary• Tugas Kelompok – business ideas – Ide individu – Brainstorming – Ide kelompok – idea multiplication Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
  3. 3. GROWTH IMPLEMENTATION TRIGGERING EVENTINNOVATION Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
  4. 4. Business modelINFRASTRUCTURE OFFER CUSTOMER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMERCAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST FINANCE REVENUE STRUCTURE STREAMS a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
  5. 5. Basic StrategyINFRASTRUCTURE OFFER CUSTOMER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMERCAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST finance REVENUE STRUCTURE STREAMS
  6. 6. Business Plan• A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.• A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement
  7. 7. Reasons for Writing a Plan • To serve as the guide you will follow throughout the life of your business • All lenders and investors require a business plan • A business plan is the key to conducting business in the international marketplace
  8. 8. Why a good business plan is essential• Your business plan is a plan for the future. Its about both where your company currently is and where you want it to go. It will be used to convince others such as banks and potential investors about the strengths of your company and its ability to grow and thrive. Your business plan reflects how much you know about what you do. As well as your industry, and your competition and their products or services offered.
  9. 9. The Business Planning ProcessStart business planning literally when starting to thinkabout a new venture.Start organizing information.Focus on critical aspects of the business model and map tothe typical format.Keep in mind that the business plan is a “livingdocument”. Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
  10. 10. The Business Planning Process The Story ModelHow will stakeholders interpret your plan?A tagline creates a unifying plot line that organizes yourthinkingKeep your plan as close to “general format” as possible. Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
  11. 11. Business plan structureCover page• Table of Contents • Development Plan• Executive summary • Team• Market Analysis • Critical Risks• Business structure • Offerings• Marketing & Sales • The Financial Plans• Operation Plans • Attachments
  12. 12. The Business Planning Process The Business Plan/Executive Summary Write Executive Summary after working through all the other sections; Hook the reader; Provide compelling information on the following: - Description of Opportunity - Business Concept - Industry Overview - Target Market - Competitive Advantage - Business Model and Economics - Team and Offering Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
  13. 13. The Business Planning Process The Business Plan/Main Parts Company Industry & &Product Competitor Description ix Marketing Plan nd Analysis pe Ap Executive Financial Plan Summary Operations Critical Risks Development Plan Team Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
  14. 14. The Business Planning Process Types of PlansOperational Plan for internal use. 80+ pages long.Formal plan for external use. 25 to 40 pages long.An expanded executive summary for enticing interestedstakeholders. 7 to 10 pages long. Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©
  15. 15. The Business Planning Process Conclusion The process allows the entrepreneur to better anticipate instead of react. Entrepreneurs can get feedback from experts, including investors, vendors and customers. Bygrave & Zacharakis, 2007. Entrepreneurship, New York: Wiley. ©

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