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Case Study: GrabCad © Copyright 2014 RingLead, Inc.
Case Study: GrabCad
“No more duplicates in Marketo! BOOM!”
-Bobby Rieg...
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How GrabCad Removed 15,000 Marketo duplicates in Under Two Hours with RingLead

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GrabCad implemented Marketo a few months prior to its initial sync to Salesforce, which resulted in many duplicates. Using RingLead, GrabCad cleaned up all duplicate Marketo records within two hours.

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Transcript of "How GrabCad Removed 15,000 Marketo duplicates in Under Two Hours with RingLead"

  1. 1. Case Study: GrabCad © Copyright 2014 RingLead, Inc. Case Study: GrabCad “No more duplicates in Marketo! BOOM!” -Bobby Riegel Marketo Admin, GrabCad Salesforce Marketo Challenges GrabCad implemented Marketo a few months prior to its initial sync to Salesforce. The initial sync from Salesforce.com to Marketo created a slew of duplicates in Marketo, creating a 2:1 ratio of Marketo records to records in Salesforce. Therefore there were two duplicates in Marketo, and one matching Salesforce.com record. Prior to the sync, the record in Marketo was not associated with a Salesforce ID. The duplicate record created by the sync had an associated Salesforce ID. GrabCad had to decide whether they would manually review and merge each group of duplicates or choose RingLead to do a one time clean up and ensure future duplicate prevention via the RingLead Web-to-Lead integration for Marketo. Solution Using RingLead, GrabCad cleaned up all duplicate Marketo records within two hours. With help from RingLead’s customer success team GrabCad seamlessly deduped Marketo and ensured future data quality with the RingLead/Marketo integration. Benefits Grabcad can now be assured that Marketo’s lead scoring efforts are properly utilized since scoring activities are not split between two duplicate records. The mass merge also resulted in higher email open rates, lower bounce rates, and fewer headaches for Gracad’s Marketo administrators. Highlights Removed 15,000 Marketo duplicates in under two hours, with less than twenty clicks. Built a program to prevent the creation of duplicates in Salesforce.com & Marketo Built a program to merge duplicates in Marketo using Webhooks. Integrations Utilized:

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