How Rakuten is planning to runtheir entire business in English? s1180216 Rina Kurosawa
index● What is Rakuten● Strategy● Global Business● Rakuten challenge● English lesson● TOIEC● conclusion● reference
What is Rakuten● About 70 million Rakuten group member use the service.● Hiroshi Mikitani inaugurated an enterprise in 1997.● Rakuten provides the Internet synthesis services including net shopping.
Strategy● Rakuten provides one stop access to the wide range of services via the Internet.● Rakuten database serves in foundation for an enhanced marketing strategy● Based on the organic linkage of all Rakuten Group services
Global Business● Rakuten group continues the global implementation of thier business● Rakuten eco system make the global business● Rakuten create mechanic to integrate various seervice
Rakuten challenge● Rakutens meeting is only English● all company meeting is English● The meeting cannot the any language other than English
English lesson● Rakuten employees under a lot of pressure to learn English● about 200 employee out of 3000 working take English lesson
TOIEC● Rakuten need the range of require TOEIC score.● TOEIC score from 600 to 750 depending on job.
conclusion● Rakuten achieve far reaching reform of the entire company● Rakuten anticipate the English education innovation.