Scope of eLearning In Malaysia

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  • + guest5db92f guest5db92f 6 months ago
    What is the market size and potential we are talking about. Are there any figures around it. How does it compare with the current Indian elearning market
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Scope of eLearning In Malaysia - Presentation Transcript

  1. 2006 SCOPE OF eLEARNING IN MALAYSIA This paper lists down what is the scope of taking up eLearning initiatives in Malaysia. This paper looks into the various sectors – education, corporate, where eLearning can have a role. This paper also covers the various governmental norms and implementations in support of eLearning. Author: Reema Lodha Independent eLearning Professional
  2. Table of Contents eLearning Solution...............................................................................................................3 eLearning Initiatives in Malaysia ........................................................................................3 Educational institutes.......................................................................................................3 Higher Learning Institutions (IPT)..................................................................................4 Government Organizations..............................................................................................5 Corporate Sectors.............................................................................................................6 Government Policy..............................................................................................................6 Malaysian Super Corridor (MSC)....................................................................................6 Information and communication technology (ICT).........................................................7 Demonstrator Application Grant Scheme (DAGS).........................................................8 Current Scenario..................................................................................................................8
  3. eLearning Solution eLearning is the future learning methodology for mass education. It promises education and training at convenient times and places at minimal cost to the user and provider. Opinions about eLearning vary. To some, eLearning is only about making learning materials such as handouts or presentation slides available on the Web. Others see eLearning as online learning with media- rich content, animation, high-quality graphics, audio and video streaming, and synchronous interaction with instructors. Faced with today’s competitive business environment, education institutes seek to quickly respond to the needs of the Knowledge Economy by better adapting to the changing market conditions and providing targeted access to create Knowledge Workers — the need of the hour is to share information and knowledge at the click of a button. eLearning Initiatives in Malaysia (Passage from: Multimedia and e-Learning: A New Direction for Productivity Promotion and Enhancement by Tengku Azmi bin Tengku Majid) In Malaysia, discussion, debate, and deliberation on eLearning as an option to enhance traditional classroom face-to-face training are being widely encouraged and promoted by the government and by private sector organizations. eLearning is not meant to replace traditional classroom face-to-face training but rather to complement it. As eLearning is an infant technology, its impact and acceptance by the users are still in some doubt, as many still prefer classroom training for various reasons. However for the purpose of positioning Malaysia to meet the challenges of the knowledge economy, the government has promoted eLearning at both the policy and infrastructure level. In general, pioneering eLearning initiatives and support in Malaysia can be divided into initiatives taken by:  Educational institutes  Government organizations  Corporate sectors  Government policy support Educational institutes In the course of developing the country into a fully developed nation by the year 2020, Malaysia has developed the National Philosophy as the national guidelines and country’s aspiration of unity and development. The Malaysian Education Policy is the transformation of the National Philosophy. The main focus of the policy is on improving quality and increasing the quantity of out-put to meet the manpower requirement as well to produce citizens who are disciplined and have high moral values and good work ethics. The Policy is designed to: equip students with the essential skills in a holistic and integrated manner, in order to produce individuals who are intellectually, spiritually, emotionally and physically balanced; as well as functionally literate; inculcate and nurture national consciousness by promoting common ideas, values, aspiration and loyalties to foster national unity; produce manpower for economic and national development; instill desired moral values in students so that they can contribute effectively towards nation building.
  4. MALAYSIAN EDUCATION SYSTEM Source: Ministry of Education, Malaysia Malaysian National Philosophy of Education \"Education in Malaysia is an ongoing effort towards further developing the potential of individuals in a holistic and integrated manner, so as to produce individuals who are intellectually, spiritually, emotionally and physically balanced and harmonious, based on a firm belief in and devotion to God. Such an effort is designed to produce Malaysian citizens who are knowledgeable and competent, who possess high moral standards, and who are responsible and capable of achieving high levels of personal well-being as well as being able to contribute to the harmony and betterment of the family, the society and the Nation at large\" Education in Malaysia, 1993 Higher Learning Institutions (IPT) Higher learning institutions in Malaysia are made up of two distinct sections:  Public institutions  Private institutions Some institutions have been introducing distance learning since the late 1980s as a means to provide opportunities to students where full-time enrollment is limited. One of them is MARA University of Technology (UiTM), which has been offering distance learning since 1990. The program started with fewer than 100 enrollments but it has since recorded phenomenal growth, enrolling up to 10,000 students in 1999. It is a highly subsidized program, which was initially based on printed hard-copy learning materials provided to students. With the increasing number of enrollments, the university sought better alternatives not only to improve the delivery but also to reduce the subsidy costs significantly.
  5. In 1997, the university decided to adopt eLearning but was constrained by limited resources such as technology skills and the high-initial investment requirement. However, the university broke with the traditional monopoly concept by taking a partnership approach in implementing eLearning. It invited the private sector as a partner. UiTM concentrates on content development, while the partner company deals with technology and investment. The eLearning system, then called the Flexible Learning Programme (FLP; www.Uitmflp.edu.my), was first launched in December 1998 with initially 70 students enrolled and in May 1999, the enrollment totaled 1,500 students. The increase in enrollment for its eLearning program brought some initial administrative problems (since students registered for the FLP do not enjoy a subsidized rate and pay full fees compared with those enrolling in the traditional program). Although given the opportunity to transfer to the non-FLP, distance Learning program, a majority of students preferred to continue enjoying the benefits of eLearning. Given the popularity of the Internet, clear evidence of acceptance by the students, encouraging performance results, and the readiness of academic staff for change, UiTM decided to embark on full-scale implementation of eLearning in its distance-learning program. Currently, a total of seven programs (bachelor and diploma) are offered by UiTM with an enrolment of 2,000 students. UiTM is in the final stages in implementing eLearning in language studies for more than 100,000 students. Apart from UiTM, 10 other universities and higher learning institutions (public and private) are also moving into eLearning  University Putra Malaysia (www.upm.edu.my)  International Islamic University of Malaysia (www.iiu.edu.my)  Malaysian Institute of Management (www.mim.edu)  Institute of Management Studies  Maastricht School of Management The programs range from diploma to master's level as well as professional certificate programs. These universities and higher learning institutions are adopting different approaches to that of UiTM. Instead of partnership arrangements, they are \"subcontracting\" some of their programs to private companies. Another example of eLearning initiatives is the University Tun Abdul Razak (UNITAR; www.unitar.edu). UNITAR was established in 1998 as a privately owned university with the concept of a virtual university from its beginning. It uses mixed-mode approaches, combining eLearning online, CDROM- based resources, and traditional face-to-face sessions. Government Organizations One government organization that has embarked on eLearning initiatives is the National Institute of Public Administration (INTAN), the training center for civil servants (www.intanbk.intan.my), is working on accounting modules. All civil servants will be eligible for the training. In the model adopted by INTAN all the hardware, software, and development are owned by INTAN. The National Productivity Corporation (NPC; www.npc.org.my) is a statutory organization under MITI. Under the Eighth Malaysian Development Plan (RMK8), 2001-2005, the NPC is given the task of promoting the use of information and communication technology (ICT) as an enabler for productivity and quality improvement. The NPC believes that eLearning is one of the ways to achieve cost savings in training, reach a wider audience, and improve training delivery mechanisms for productivity improvement.
  6. eLearning initiatives in the NPC started in 1996 but were largely driven by technology. The NPC chose one of its high-demand training programs, (Company Manual for Productivity Assessment) and converted into self-paced learning material on CD-ROM. The sales of the published CD-ROM have brought in revenue that covers the cost of production. This success created the confidence needed within the NPC and confirmed that eLearning could be a viable training extension to its traditional face-to-face training. In December 2000, the NPC decided to capitalize on advances in Internet technology as a way of gaining access to larger numbers of its target group. Given its limited resources (skills and technology), the NPC is adopting the UiTM model and has proposed partnering with a private company for its eLearning initiatives. The NPC has less experience than UiTM, which has been working in the area of distance learning for more than seven years. It is a steep learning curve for the NPC but it is planned to have two pilot eLearning modules ready for implementation within six months. Corporate Sectors Corporations are attracted by the advantages of eLearning (inexpensive, convenient, consistent, current, self-paced, private, and fostering computer literacy). The Asia-Pacific Broadcasting Union (www.abu.com.my) has commenced an eLearning service that is available online from 40 of 50 member countries. A government-owned company, Pos Malaysia Berhad, is in the final stages of testing the content of an eLearning solution to train counter staff in accounting and record keeping. Banking sectors have in one way or another embarked on eLearning initiatives.  Maybank (www.maybank2u.com)  Citibank (www.citibank.com/Malaysia/)  Standard Charted and Federation of Malaysian Unit Trust Managers (www.fmutm.com.my) to make use of eLearning to train about 300,000 employees around the globe. In Malaysia, it appears that elearning initiatives are being implemented more rapidly in service industries compared with other sectors. Government Policy Malaysian Super Corridor (MSC) The implementation of the Malaysian Super Corridor (www.msc.com.my) in 1996 is one example of major initiatives taken by the Malaysian government. Initially the MSC started with seven flagships: 1. Electronic government 2. Multipurpose card 3. Smart schools 4. Telemedicine 5. R&D cluster 6. Worldwide manufacturing Web 7. Borderless marketing Most of the flagships are in the final stages of development or final testing.
  7. The multipurpose card is at the most advanced stage of development, and initial implementation commenced with the launch of MyCard in April 2001 (www.jpn.gov.my/gmpc/index.htm) The smart schools project is a specific example of eLearning initiatives undertaken by the government. Initial planning is to publish learning materials in CD-ROM format. Later, the study materials will be made available on the Web. The MSC is now in the process of launching six new flagship projects under the second wave: 1. Model contract 2. Government procurement and contractual procedure 3. Human resources 4. e-business 5. Integration and coordination 6. MSC-specific issues The e-business flagship under the supervision of the Ministry of International Trade and Industry (MITI; www.miti.gov.my) is giving attention to eLearning as part of the flagship to enhance the knowledge and skills of small and medium industries in preparing to meet the challenges of the knowledge economy through a lifelong learning approach. Another important move to support eLearning in Malaysia has been the approval of eLearning modules as an \"Approved Programme\" under the Human Resource Development Fund. The fund is administered by Pembangunan Sumber Manusia Berhad (www.hrdnet.gov.my). The government pays 75% of the fees from the fund for any approved online training program. Information and communication technology (ICT) The Malaysian government has introduced various initiatives to facilitate greater integration of information and communication technology (ICT) to enhance the effectiveness of education and training programmes. This was outlined in the country’s ICT Master Plan, finalized in 2001. The long-term vision of the plan, Vision 2020, calls for sustained, productivity-driven growth, possible only with a technologically literate, critically thinking workforce, prepared to participate fully in the global economy of the 21st century. At the same time, Malaysia’s National Philosophy of Education calls for “developing the potential of individuals in a holistic and integrated manner, so as to produce individuals who are intellectually, spiritually, emotionally and physically balanced and harmonious.” The Ministry of Education sees ICT as a tool to revolutionize learning, to produce richer curricula, to enhance pedagogies, to lead to more effective organizational structures in schools, to produce stronger links between schools and society and to empower learners. The ministry’s articulation of the vision for ICT in education focuses on three major areas:  ICT provided to all students so that it is used as an enabler to reduce the digital gap between schools  ICT used in education as a teaching and learning tool, as part of a subject and as a subject by itself  ICT used to increase productivity, efficiency, and effectiveness of the management system A number of non-governmental agencies are very much involved in the drive to introduce ICT into schools. Chinese Smart Schools project aims at setting up computer laboratories in more than 100 selected Chinese stream primary schools throughout the country. To date, there are an estimated 250 schools, primary as well as secondary, that have their own websites (www.jaring/my/tkc/right.html or www.homestead.com/skkpasirputeh/uji.html Other portals extending the use of ICT in education have been developed by the private sector. Educational portals such as “my-e-tutor” (www.myetutor.com) and “e-tuisyen” (www.e-
  8. tuisyen.com) allow those people with Internet the option of expanding or acquiring knowledge online, of accessing interactive multimedia tutorials and of developing personalized learning programmes. However, accessing those online courses, which follow the Ministry of Education’s curriculum requires a subscription fee of MYR 38 for primary courses and MYR 48 for secondary courses. In the non-formal education sector, women in Sabah, including single mothers, will now benefit from free ICT training courses jointly offered by the federal Ministry of Women and Family Development and Sabah Skills and Technology Centre (SSTC). The courses began in January 2003 with a targeted enrolment of around 320 women by year-end. Participation in the courses is open to Malaysian women in three categories: working women, non-working women and women entrepreneurs. The objective is to ensure that women are given the opportunity to develop their skills in the ICT field. Demonstrator Application Grant Scheme (DAGS) DAGS seeks to improve and enhance all aspects in order to narrow the digital divide, and streamline criteria for DAs (Demonstrator Applications) in line with NITA’s (National IT Agenda) goal to transform Malaysian society into a knowledge-based society and economy. The key word here is “digital inclusion”. DAGS aims to develop all three sectors – the public, private and community – through revolutionary and focused ICT-based transformations. The 3W2R1A tri-sectoral partnership model continues to play a role here, advocating win-win-win (3W), risk taking and reward sharing (2R), and one common action (1A). The objectives of DAGS are:  To enhance quality of life through 'Digital Inclusion'  To encourage meaningful participation in ICT-based projects  To encourage the use of knowledge for value creation DAs remain pilot projects that can be tried out in a community for a short period, with the intent of replication, up scaling and commercialization. Current Scenario Because eLearning is a totally new approach to learning and training, there is some uncertainty associated with it. It needs a proven business model to underpin its survival. However, the perception and belief of many industry players are that eLearning has immense potential in Malaysia. Based on this perception and belief, some companies have ventured into the eLearning business even though thorough and in-depth studies of the feasibility of various business models are still lacking. These companies include MyETutor.com, which has targeted school children in the age group between seven to 17 years for online tuition. Some other eLearning companies exist but merely as local hosting partners and distributors for imported content, especially from the USA, Australia, etc. In summary, although the Malaysian government has concentrated its efforts to enhance the use of ICT in schools, the impact of it on the actual practice of teaching and learning has not yet been significant. It is still a challenge for the Malaysian Ministry of Education to convince teachers who still use traditional methods of teaching and learning and are less inclined to embrace change to incorporate ICT into their instruction. Malaysia also faces problems related to the digital divide. The inequality between the haves and have-nots is shown creating websites by students in more advantaged schools who have acquired computer/ICT skills beyond the basic, while others in less advantaged schools have
  9. never even used a PC. As of early 2003, almost all educational institutions had at least one computer laboratory equipped with Pentium class PCs. Specifically, about 75 per cent to 90 per cent of schools and 100 per cent of universities have access to the Internet through either dial-up, broadband, leased line or cable-broadband connection. With these facilities, it is expected that the usage of ICT in teaching and learning as well as in education management will be increased. Furthermore, to prove the Ministry of Education’s commitment to ICT in learning, computer literacy elements are included in the National Preschool Curriculum, which started to be implemented in 2002. However, the distribution of Internet services among schools is still uneven. With 100 per cent Internet connectivity of schools in the Klang Valley (the region around Kuala Lumpur), but few schools in rural areas connected, a national digital divide definitely exists.
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