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Dmtm --final

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  • 1. Prepared By:Rima Dave Submitted To:P1111Shyam DaveP1112Rahul FichadiaP114Kinjal GandhiP1117Dipali Hotchandani “Source:Linkedinn”P1119Pratiksha JaswalP1120
  • 2. E-commerce consists of allbusiness activities carriedon with the use of electronicmedia, that is, computernetwork.
  • 3. ADVANTAGES1. Lower Cost2. Economy3. Higher Margins4. Better consumer service
  • 4. ADVANTAGES5. Quick comparison shopping6. Productivity gains7. Teamwork8. Knowledge market
  • 5. ADVANTAGES9. InformationSharing, Convenience AndControl10. Buying and selling 24*711. No need of physical
  • 6. DISADVANTAGES1. Security2. System and data integrity3. System scalability4. E-commerce is not free
  • 7. DISADVANTAGES5. Consumer search is notefficient or cost effective6. Customer relation problems7. Products people wont buy
  • 8. DISADVANTAGES8. Corporate vulnerability9. High risk of internetstart-up10. Any one, good or bad,can easily start a business
  • 9. DISADVANTAGES11. No guarantee of productquality12. Customer loyalty13. Hacking
  • 10. C2B
  • 11. B2B
  • 12. C2C
  • 13. P2P
  • 14. M-COMMERCE
  • 15. CHANGE
  • 16. International Scenario
  • 17. International SCENARIO In 2011 nearly 179 million consumers ages 14 and older will research products online. The sales of the top 500 ecommerce grew from 127.1$ Billion to 150$ Billion in 2010. Online retailer is the fastest sales channel with an improvement of 18% Like every year Amazon is the biggest e- commerce out there with 34.2$ Billion in 2010.
  • 18. International SCENARIO E-commerce grows several times faster than store sales. The accelerated adoption of customer reviews indicates a more enlightened approach to handling negative comments—that is, occasional negative reviews do not hurt sales. 7 out of 10 Internet users are online shoppers.
  • 19. International SCENARIO Social media has become standard practice for ecommerce merchants. An astounding 86% have Facebook pages, 37% have a Twitter account and 63% have a YouTube channel. Think mobile, M-Commerce is changing the rules. 90% of people said reviews have an impact on their decision; 60% say they’re the most important factor.
  • 20. International SCENARIO Search still reigns. 9 of 10 retailers say that search engines are the biggest source of traffic in 2010. Customer reviews are significantly more trusted , 12 times more than descriptions that come from manufacturers. ¾ of the online customers are on social platform. 50% of follow an E-Commerce on Twitter/Facebook.
  • 21. International SCENARIO Men are more likely to spend on group buying than women. Next to price, the first thing a person looks at is if you offer free shipping. The merchandise category with the biggest growth is Accessories. 60% of online shoppers check Amazon for price comparisons & product reviews before purchasing from other online stores.
  • 22. International SCENARIO 875 Million Consumers Have Shopped Online Number of Internet Shoppers Up 40% in Two Years. Highest percentage shopping online is found in: South Korea (99%) UK (97%) Germany (97%) Japan (97%)
  • 23. International SCENARIO Most popular and purchased items are: Books (41% purchased in the past threemonths) Clothing/Accessories/Shoes (36%) Videos / DVDs / Games (24%) Airline Tickets (24%) Electronic Equipment (23%)
  • 24. IndianScenario
  • 25. INDIAN SCENARIO India crossed 80 million users last yeardespite poor internet penetration and sluggishinternet speed. India the third largest internet market inthe world by number of users. Users - 16 hours a week online In 2011 e-commerce was about Rs. 50,000cr.
  • 26. INDIAN SCENARIO 10 million 3G connections were taken within6 months of launch, almost equal to the baseof wire line broadband connections. 28% of travel gets booked online; 117million transactions on Indian railways websitealone. 47% of the classifieds business in thecountry is online. 7% of the bank users access their accounts
  • 27. INDIAN SCENARIO In 2010-11, 25% of IT returns were filledonline. Close to 50% of music revenues comes frommobile downloads. 3,311 E-commerce hubs from whereconsumers buy and sell. Out of this, 1,267 arerural hubs.
  • 28. Reasons For Boom In India
  • 29. BOOM IN INDIA1. Critical mass of Internet users2. Rising middle class with disposable income
  • 30. BOOM IN INDIA3. Payment gateways &logistics4. User Experience
  • 31. OPPORTUNITIES
  • 32. OPPORTUNITIES1. E- Business Naukri.com – Indias premier recruitment site has captured around 50% of the recruitment market. ICICIDIRECT.com - Stock trading simplified, Icicidirect.com is today the countrys premier trading portal. Baaze.com the countrys premier shopping site started as an auction site and graduated to be the most popular platform-shopping site. Irctc.com - One of the best things about this site is that a credit card is not an essential requirement for buying tickets here. Instead the site offers a
  • 33. OPPORTUNITIES2. E-commerce integration3. Open and distance learning
  • 34. OPPORTUNITIES4. E-commerce and E-insurance5. Future media of E-commerce6. Economic issues raised by
  • 35. CHALLENGES
  • 36. CHALLENGES1)Ethical issues Privacy Security concerns Other ethical issues2)Perception of risk in e-service encounters3)E-commerce Integration
  • 37. CHALLENGES4) It act 2000 and legal system5) Human skills required for E-Commerce Developing Electronic Commerce solutionssuccessfully across the Organization meansbuilding reliable, scalable systems for security, E- commerce payments Supply- chain management Sales force, data warehousing, customer relations Integrating all of this existing back-end
  • 38. LAWS
  • 39. Information Technology Act 2000 (ITA-2000) Addressed the following issues: Legal Recognition of Electronic Documents Legal Recognition of Digital Signatures Offenses and Contraventions Justice Dispensation Systems for Cybercrimes
  • 40. ITAA 2008 (InformationTechnology Amendment Act 2008)as the new version of InformationTechnology Act 2000 is oftenreferred has provided additionalfocus on Information Security. Ithas added several new sections onoffences including Cyber Terrorism
  • 41. Risks inE-commerce Business
  • 42. RISKS IN E-COMMERCE BUSINESS Sabotage or Defacement Unauthorized access Degradation of performance
  • 43. Ways to deflect such crisis
  • 44. Ways to deflect such crisis legal Hiring efficient employees Technology
  • 45. MODES OF PAYMENTS
  • 46. MODES OF PAYMENTS Credit cards PayPal E-Check Wire Transfer Cash On Delivery (C.O.D) Money bookers Direct debit Local Bank Transfers Fax Orders Phone orders Mail Orders Purchase Orders Paisa Pay
  • 47. PaisaPay
  • 48. HOW IT IS INTEGRATED IN ECOMMERCE WEBSITES?First step will be to create a “Merchant Account”--A merchant account is a business and financial arrangement with acredit card processor that allows a merchant to accept payment cards.--An Internet merchant account enables us to run web-initiatedtransactions online in real time. Second Step will be to select a “Payment Gateway”--A payment gateway is a remotely hosted software application thattransmits transaction data (either from your website or from a virtualterminal where you manually enter or key in transactions) to a creditcard processor. Third Step will be to integrate a “Shopping Cart”-- Shopping cart is like an online basket where one can put theirproducts in to the basket, can select the number of quantity theywant to buy, etc.
  • 49. WHAT ARE PAYMENT GATEWAYS IN ECOMMERCE WEBSITES?A payment gateway is simply a service which connects your Web site with the bank.It’s merely an mediator between buyers and seller while doing payment process except for COD transactions.The payment gateways are linked with Bank accounts.
  • 50. LIST OF WIDELY USED PAYMENT GATEWAYS TOOLS IN ECOMMERCE WEBSITES PayPal Google Check out 2Checkout Authorize.net Cyber Source Linkpoint
  • 51. TERMINOLOGIES IndividualMerchant- Seller of Goods.Customer- Buyer of Goods. InstitutionsCustomer’s Issuing banks: Provides Customer’scredit card information and verification.Merchant’s Acquiring bank: Provides internetmerchant account.Processor: Authorizes credit card transactions andsettles funds for merchants.
  • 52. BASIC ELEMENTS OF INTERACTIONS Processes Authorization: The Process of verifying a customers credit card Settlement: The process of collecting funds from customers account. Services Payment Processing Service: Connects merchants, customers and bank through secure online transaction. Gateway: The secure pipe between the banks and the processor
  • 53. AUTHORIZATION PROCESS Authorization Process Customer decides to make online purchase and inputs credit card information Merchant’s website receives customer information and send it to payment processing service Payment processing service routes information to the processor Processor routes information to bank that issued customer’s credit card i.e issuing bank Issuing Bank send authorization or rejection to processor Processor routes transaction results to payment processing service Payment processing service sends result to the merchant Merchant decides to accept or reject the purchase
  • 54. SETTLEMENT PROCESS Merchant informs the payment processing service to settle transactions Payment processing service sends transaction information to the processor Processor checks the information and forward settled transaction information to the issuing bank Issuing Bank transfer funds to the processor Processor routes funds to the acquiring bank Acquiring Bank credits merchant’s bank account Issuing bank includes merchant’s charge on customer’s credit card account
  • 55. “One in all solution “
  • 56. SOME SECURITY ISSUES VulnerabilitiesAuthentication is challengedHacker’s can break into merchants networkHackers can also steal customers identitiesRecorded session attack
  • 57. Now ? What to do in order to play safe on ecommerce websites?? For Website owners it is feasible to use SSL software/Certificates into their website For Customers it is advisable to do transactions the sites which are having such SSL certificate.For ex: The customers should do the transactions on thesites which does have one of the couple of belowmentioned Signs/Symbols
  • 58. What is SSL ??????? Secure Socket layer
  • 59. THANK YOU