Does This Brand Make Me Look Fat? Presentation

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Presentation files from Riley Weiss and CRAVEportland's Does This Brand Make Me Look Fat? event (July 26, 2010)

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Does This Brand Make Me Look Fat? Presentation

  1. 1. Presented by<br />Sponsored by<br />
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  13. 13. Our proven process.<br />Identify where you are today.<br />Tell your story.<br />Define your target audience and create the perfect profile.<br />Build a brand strategyto get you where youwant to go.<br />
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  16. 16. Brand Strategy Development<br />Sets the foundation to enhance/expand brand awareness and reputation:<br />Positioning Statement<br />Our positioning statement defines what our brand does, what benefits it offers and where our brand is on the marketing spectrum as it relates to the customer.<br />Brand Attributes<br />Our attributes describe our functional and emotional brand characteristics that translate into benefits and value for our customers.<br />Value Propositions by Audience<br />Our value propositions summarize the functional, emotional and self-expressive benefits of our brand that bring value to the customer.<br />Key Messages by Audience<br />Our key messages communicate our value propositions in a strategic and compelling way to resonate with each audience segment.<br />
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  18. 18. PMS 389<br />PMS 361<br />PMS 3255<br />
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  27. 27. Rules of Engagement<br />Use the Brand Strategy document as a foundation for your business practices and overall brand management — it's more than just a platform for your marketing efforts.<br />Outbound communication should be based on the key messages — specifically addressing the values & needs of your target audience. Connect with them.<br />Your communications, tone and overall demeanor should mirror your attributes. Every time, without fail.<br />Use your logo consistently, this is an outward representation of your brand. Each time, in every execution — be true to color and size/layout specifications. Consistent logo usage will visually connect your audience to who you are.<br />How you present yourself visually should reflect the qualities of your brand. In all executions: your store environment, emails, ads, collateral, website — stay connected.<br />In summary, when deciding on business opportunities be aware of how the choice affects your brand. Stay true to who you are, what you do and why you matter. Stay true to your brand. Be authentic. Be little urbanites.<br />
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  50. 50. Presented by<br />Sponsored by<br />

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