Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
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Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013

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Outdoor brands have very passionate fans in their communities. Yet, social remains a relatively new tool. Many brands have only scratched the surface of ways to engage their fans. Not just for Outdoor ...

Outdoor brands have very passionate fans in their communities. Yet, social remains a relatively new tool. Many brands have only scratched the surface of ways to engage their fans. Not just for Outdoor Retailing brands, presented by Riley Gibson, CEO & Founder of Napkin Labs (www.napkinlabs.com), learn how to leverage that passion and social influence while integrating stakeholders such as marketing with product innovation.

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Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013 Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013 Presentation Transcript

  • Weaving social deeper into your organization SOURCE: GABLUDLOW ON FLICKR
  • Social is a serious business tool. It’s a capability, a competency and a culture.
  • campaignssw eepstakes ads contests engagement likes
  • .3%PTAT on Facebook SOURCE: DJ CRAZY GABE ON FLICKR SOURCE: FACEBOOK
  • Media
  • We assume people care.
  • “Most of us go through life finding it hard enough to have good relationships with the real people in our life, let alone all the brands we buy.” - Bruce McColl - CMO of Mars.
  • “ “ Our task is not nurturing enthusiasm, but overcoming indifference. - Martin Weigel - W+K.
  • Trigger Peak of inflated expectations Trough of disillusionment Slope of enlightenment Plateau of productivity
  • 3
  • Social is not a silver bullet SOURCE: SEANNAKAMURA ON FLICKR
  • Internal education is critical. SOURCE: ESCHIPUL GABE ON FLICKR
  • Social media to Social utility SOURCE: OZINOH GABE ON FLICKR
  • Some examples.
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration Sony Insiders
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration 3,500 contributions 10 countries 3 weeks A completely new perspective on TV as one device in a larger entertainment
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • SOURCE: FEDERICO RAVASSARD ON FLICKR
  • SOURCE: SAMA093 ON FLICKR
  • SOURCE: GRAYLIGHT ON FLICKR
  • SOURCE: BEV AND STEVE ON FLICKR
  • SOURCE: DUSTY_PEN ON FLICKR
  • SOURCE: DRINKYCLOWN ON FLICKR
  • SOURCE: APRILSCREATIVES.WORDPRESS.COM
  • Social can be functionally integrated into process, product and culture. It can go far beyond campaigns and become a critical business utility.
  • - Lense of your brand and business. - Start and end with education. - Measure everything. - Breath and stop reading mashable :)
  • Questions?