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Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013
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Weaving Social Deeper Into Your Organization - Outdoor Retailing Summit Presentation August 2013

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Outdoor brands have very passionate fans in their communities. Yet, social remains a relatively new tool. Many brands have only scratched the surface of ways to engage their fans. Not just for Outdoor …

Outdoor brands have very passionate fans in their communities. Yet, social remains a relatively new tool. Many brands have only scratched the surface of ways to engage their fans. Not just for Outdoor Retailing brands, presented by Riley Gibson, CEO & Founder of Napkin Labs (www.napkinlabs.com), learn how to leverage that passion and social influence while integrating stakeholders such as marketing with product innovation.

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  • 1. Weaving social deeper into your organization SOURCE: GABLUDLOW ON FLICKR
  • 2. Social is a serious business tool. It’s a capability, a competency and a culture.
  • 3. campaignssw eepstakes ads contests engagement likes
  • 4. .3%PTAT on Facebook SOURCE: DJ CRAZY GABE ON FLICKR SOURCE: FACEBOOK
  • 5. Media
  • 6. We assume people care.
  • 7. “Most of us go through life finding it hard enough to have good relationships with the real people in our life, let alone all the brands we buy.” - Bruce McColl - CMO of Mars.
  • 8. “ “ Our task is not nurturing enthusiasm, but overcoming indifference. - Martin Weigel - W+K.
  • 9. Trigger Peak of inflated expectations Trough of disillusionment Slope of enlightenment Plateau of productivity
  • 10. 3
  • 11. Social is not a silver bullet SOURCE: SEANNAKAMURA ON FLICKR
  • 12. Internal education is critical. SOURCE: ESCHIPUL GABE ON FLICKR
  • 13. Social media to Social utility SOURCE: OZINOH GABE ON FLICKR
  • 14. Some examples.
  • 15. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration Sony Insiders
  • 16. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • 17. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration 3,500 contributions 10 countries 3 weeks A completely new perspective on TV as one device in a larger entertainment
  • 18. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • 19. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • 20. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • 21. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • 22. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • 23. Retail Experience Co-creation & Storytelling Insight Innovation Collaboration
  • 24. SOURCE: FEDERICO RAVASSARD ON FLICKR
  • 25. SOURCE: SAMA093 ON FLICKR
  • 26. SOURCE: GRAYLIGHT ON FLICKR
  • 27. SOURCE: BEV AND STEVE ON FLICKR
  • 28. SOURCE: DUSTY_PEN ON FLICKR
  • 29. SOURCE: DRINKYCLOWN ON FLICKR
  • 30. SOURCE: APRILSCREATIVES.WORDPRESS.COM
  • 31. Social can be functionally integrated into process, product and culture. It can go far beyond campaigns and become a critical business utility.
  • 32. - Lense of your brand and business. - Start and end with education. - Measure everything. - Breath and stop reading mashable :)
  • 33. Questions?

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