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Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
Marina brandbury
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Marina brandbury

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Transcript

  • 1. Marina Bradbury THINK GLOBAL Agenda Paris ACT LOCALSUCCESSFUL CULTURAL PR IN A CHANGING WORLD
  • 2. AGENDA
  • 3. CULTURAL DIFFERENCE
  • 4. GLOBAL PLAYER - LOCAL REPUTATION
  • 5. WHY BUILD A GLOBAL CAMPAIGN?
  • 6. LOOK AT THE WHOLE ORGANISATION
  • 7. BUILD A BRAND
  • 8. GEOGRAPHICAL APPROACH
  • 9. MEDIA STRATEGY Identifying key messages for each country Defining a media wish-list Finding the ‘hook’ Building on-going relationships with journalists Giving more visibility to the director Pablo Jimenez Burillo Building a corporate brand through networking
  • 10. ON-MESSAGE PRESS COVERAGE ACROSS EUROPELe Journal des Arts (France) January 2012 Financial Times Weekend (UK) May 2011
  • 11. Apollo Magazine(UK) July 2012
  • 12. 10 KEY LEARNINGSDO… DON’T…1) Understand the 1) Be discouraged environment1) Be patient 2) Wait for information2) Tailor your message 3) Focus on quantity3) Show the benefits 4) Start a campaign as a one-off4) Build an ambassadors’ 5) Limit yourself to traditional network media
  • 13. BUILDING A CORPORATE PROFILE Paola and Nadia Pablo Jiménez Burillo, Director General of Fundación Mapfre Senior staff at CTM 12 CTM 12 New York
  • 14. THINK CROSS-CULTURAL
  • 15. CONTACT US Marina Bradbury mbradbury@agendacom.com www.agendacom.com w ww.communicatingthemuseum.comFacebook.com/agendaagencyFacebook.com/communicatingthemuseumTwitter.com/agendaparisTwitter.com/Marina_Bradbury

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