Conversational Marketing<br />An Introduction<br />
Conversational Marketing: an introduction<br />LBi Client Afternoon - 21 April 2010<br />
What we will talk about<br />participation<br />pull<br />ENGAGEMENT<br />mobile<br />blog<br />influence<br />facebook<br...
Introduction<br />PUSH<br />DIALOGUE<br />
#FFS STOP SHOUTING !<br />
havingsecond thoughts ?(think again) <br />
  Many users<br />1.700.000.000  internet users<br />400.000.000facebook users<br />150.000.000  blogs<br />75.000.000  tw...
  Active users<br />	100.000.000youtube video views<br />60.000.000  facebook status updates<br />	  50.000.000  tweets<br...
  Frequent users<br />Facebook surpasses Google asN°1 US website<br />WHAAT ?!<br />
  Innovative users<br />Facebook Mobile hits 100.000.000 users, nowbigger than Twitter<br />
OK, butwhat’s in it for us ?<br />
Some benefits :a summary<br />Reach<br />Speed / Ease of use<br />Natural SEO<br />Insights (market and consumer)<br />Tar...
Start theCONVERS(at)ION<br />
This is about reaching the top of the engagement pyramid<br />
6 Degrees of Participation<br />ROI<br />Empower<br />Advocate<br />Collaborate<br />Fan<br />Participate<br />Facilitate<...
Build relationships not databases<br />
Many tools available …<br />
Know your target group:<br /> The average social network user is 31<br /> The fastest growing demographic on Facebook is w...
influential<br />≠<br />influencing<br />
Think outside of the (internet -) box…<br />
  TAKE YOUR COMMUNITY<br />  OFFLINE !<br />
Can't please everyone is the secret to being remarkable<br />- Seth Godin<br />
Do good<br />rather thanLook good<br />
Do not let social media become a<br />face(book)lift<br />
External changes require<br />internal changes<br />
the<br />80%<br />80%<br />RULE<br />
80% of succesis getting your company ready<br />... only 20%is about technology<br />
This is about becoming the<br />Über-Connected Organization<br />- Harvard Business Review<br />
Conversation Manager,anyone ?<br />(check the other session )<br />
!<br />START<br />small<br />
do as Abraham Lincoln said:<br />“I walk slowly, but I don't walk backwards”<br />
Thanks…<br />Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be<br />
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Conversational Marketing An Introduction

  1. 1. Conversational Marketing<br />An Introduction<br />
  2. 2. Conversational Marketing: an introduction<br />LBi Client Afternoon - 21 April 2010<br />
  3. 3. What we will talk about<br />participation<br />pull<br />ENGAGEMENT<br />mobile<br />blog<br />influence<br />facebook<br />DIALOG<br />twitter<br />CONVERSATION<br />COMMUNITY<br />business<br />advocates<br />push<br />
  4. 4. Introduction<br />PUSH<br />DIALOGUE<br />
  5. 5. #FFS STOP SHOUTING !<br />
  6. 6. havingsecond thoughts ?(think again) <br />
  7. 7. Many users<br />1.700.000.000 internet users<br />400.000.000facebook users<br />150.000.000 blogs<br />75.000.000 twitter users<br /> 50.000.000linkedin users<br />
  8. 8. Active users<br /> 100.000.000youtube video views<br />60.000.000 facebook status updates<br /> 50.000.000 tweets<br />10.000.000 facebook photo uploads<br />4.000.000 blog posts <br />EACH DAY !<br />
  9. 9. Frequent users<br />Facebook surpasses Google asN°1 US website<br />WHAAT ?!<br />
  10. 10. Innovative users<br />Facebook Mobile hits 100.000.000 users, nowbigger than Twitter<br />
  11. 11. OK, butwhat’s in it for us ?<br />
  12. 12. Some benefits :a summary<br />Reach<br />Speed / Ease of use<br />Natural SEO<br />Insights (market and consumer)<br />Targeting <br />1-to-1 communication (personalization)<br />Relationship building<br />Get a ‘face’ (branding)<br />
  13. 13. Start theCONVERS(at)ION<br />
  14. 14. This is about reaching the top of the engagement pyramid<br />
  15. 15. 6 Degrees of Participation<br />ROI<br />Empower<br />Advocate<br />Collaborate<br />Fan<br />Participate<br />Facilitate<br />Listen<br />Indifferent<br />Publish<br />
  16. 16. Build relationships not databases<br />
  17. 17. Many tools available …<br />
  18. 18. Know your target group:<br /> The average social network user is 31<br /> The fastest growing demographic on Facebook is women over 55<br /> The average ‘social gamer’ is a 43-year-old woman<br />WHO<br />WHAT<br />WHERE<br />WHY<br />
  19. 19. influential<br />≠<br />influencing<br />
  20. 20. Think outside of the (internet -) box…<br />
  21. 21. TAKE YOUR COMMUNITY<br /> OFFLINE !<br />
  22. 22. Can't please everyone is the secret to being remarkable<br />- Seth Godin<br />
  23. 23. Do good<br />rather thanLook good<br />
  24. 24. Do not let social media become a<br />face(book)lift<br />
  25. 25. External changes require<br />internal changes<br />
  26. 26. the<br />80%<br />80%<br />RULE<br />
  27. 27. 80% of succesis getting your company ready<br />... only 20%is about technology<br />
  28. 28. This is about becoming the<br />Über-Connected Organization<br />- Harvard Business Review<br />
  29. 29. Conversation Manager,anyone ?<br />(check the other session )<br />
  30. 30. !<br />START<br />small<br />
  31. 31. do as Abraham Lincoln said:<br />“I walk slowly, but I don't walk backwards”<br />
  32. 32. Thanks…<br />Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be<br />
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