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ZipDial CaseStudy
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ZipDial CaseStudy

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Transcript

  • 1. ZipDial.com Created by Rik Sinha http://www.linkedin.com/in/riksinha http://www.linkedin.com/in/riksinha
  • 2. ZipDial?? PROVIDES MARKETING & ANALYTICAL PLATFORM TELE MARKETING COMPANY HELPS COMPNAY TO KNOW CUTOMER BETTER http://www.linkedin.com/in/riksinha
  • 3. HOW??? Toll free numbers Opinions/polls Contest Mobile# Verification Complaints /Feedback Lead Generation http://www.linkedin.com/in/riksinha
  • 4. Promotion • B2B Promotions • Case Studies on web sites http://www.linkedin.com/in/riksinha
  • 5. Customers • No specific industry (Biggest + Pt) http://www.linkedin.com/in/riksinha
  • 6. Competitors • First mover’s Advantage • Kookoo • Mobango.com http://www.linkedin.com/in/riksinha
  • 7. Case Study http://www.linkedin.com/in/riksinha
  • 8. Problem?? • Feedback for COD • Earlier SMS mechanism failed • The response was not encouraging http://www.linkedin.com/in/riksinha
  • 9. Solution • ZipDial miss call platform • Toll free # • Also added to evaluate call centre’s feedback http://www.linkedin.com/in/riksinha
  • 10. Result • Increase -as high as 10% -in the response rates • Increased customer engagement and satisfaction http://www.linkedin.com/in/riksinha