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Face-to-Face to Facebook: Church Communications
 

Face-to-Face to Facebook: Church Communications

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One of the KADENZ™ BrandEssentials™—Communications are absolutely essential to establishing and growing your Church brand. This presentation is a general overview of internal and external ...

One of the KADENZ™ BrandEssentials™—Communications are absolutely essential to establishing and growing your Church brand. This presentation is a general overview of internal and external communications structure for Churches. Understanding the structure will help illustrate the opportunities for an integrated communications plan or strategy.

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    Face-to-Face to Facebook: Church Communications Face-to-Face to Facebook: Church Communications Presentation Transcript

    • BrandEssentials™ / CommunicationsChurch or Nonprofit Communications:Conversations and Content
    • The strength of yourcommunications willdetermine the success orgrowth of your Church
    • What is yourCommunicationsapproach? Is it personal orformal — are you havingconversations or pushinginformation?
    • Internal Communications
    • Internal Tools: PersonalConversations• Face-to-Face: Individual or group• Phone: one-to-one or conference calls• Text messaging• Collaboration / Project Management software• Email
    • Internal Tools: FormalInformation• Email• Intranet• Memos or bulletins
    • External Communications
    • External Tools: PersonalConversations• Face-to-Face: Individual or group• Phone: one-to-one or conference calls• Text messaging SMS• Email• Social Networks: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, 4Square, etc.• Blog
    • External Tools: FormalInformation & Content•Email•SocialNetworks: Facebook, Twitter, YouTube,LinkedIn, Flickr, Pinterest, 4Square, etc.•Website / Blog•Podcast•E-newsletter•Printed material
    • Connect with Your AudienceInternal / External: Personal or Formal• Speak the right language: age and demographic specific• Use audience preferred channel of communication: Text, Email, Facebook, etc.• Communicate a consistent message and Brand• Vary calls-to-action to suit audience and channel• Collect contact information: address, email & mobile• Provide subscription options: email, RSS, podcast
    • Integrate yourcommunications andfacilitate effortlessconversations and sharing
    • Integrated CommunicationsLinking your website, email and social media efforts• Get Connected: use social media icons on website, email newsletters and email signatures• Add “share” buttons to your web & blog pages and email newsletters• Include links to website, blog, newsletter archive and subscribe pages from all social media profiles• Easy navigation between all touchoints• Ensure consistent branding throughout
    • 10 Step Communications1. Understand who you are2. Know your audiences3. Prioritize your audiences4. Establish Key Messages5. Target your key audiences6. Support your colleagues and employees7. Ask for Feedback8. Evaluate all aspects of your communications9. Measure your results10. Optimize your efforts
    • Not sure where to start?a Communications Audit willestablish what’s best foryour Church.For more information call us: +1 604.609.6604Go to our website: KADENZbrand.comEmail: info@kadenzbrand.comFacebook: /KADENZbrand