July 2010<br />Social Networking SimplifiedA Small Business Primer<br />A Community Futures Howe Sound Workshop<br />Facil...
Social NetworkingIn Plain English Video<br />
Overview<br />Getting the most from the Workshop<br />Tips for learning/retention<br />Join in!<br />Confidentiality<br />...
About Bret Conkin<br />President, Social Media co. – fundfindr Media Inc.<br />20 year Executive/Entrepreneur (P&G, BC Lot...
Workshop Objectives<br />Define Social Networking <br />Examine leading social networking sites<br />Provide relevant exam...
Agenda<br />Introduction					<br />The Buzz about Social Networking<br />Why does it matter to me?<br />Top Social Network...
Entrepreneur Speed Dating<br />Objective: Gather info to Introduce your partner <br />Rules: <br />Only 1 partner speaks a...
The Buzz about social networking<br />SECTION I<br />
Section I	Learning Outcomes<br />Define Social Networking<br />Define Social Media<br />Review why people go online<br />E...
I.	Six degrees of Separation<br />
I. Six degrees of Separation<br />The idea that everyone is, at most, six steps away from any other person on Earth.<br />...
I.	Social Networking Definitions<br />Expanding the number of one's business and/or social contacts by making connections ...
I.	Why do people go online?<br />
The 4 Ls<br />1. To Laugh<br />2. To Look<br />
3. To Learn<br />
4. To Lounge<br />+5.  To Link<br />
I.	Social Media In Plain English Video<br />
I. Social Media<br />
I. Social Media Definitions<br />Media that is created to be shared freely<br />en.wiktionary.org/wiki/social_media<br />M...
I. Social Platforms<br />www.mobiad.com<br />
I.	Types of Social Sites<br />
I. Trends - Females dominate<br />
I. Social Networking			Online vs. Offline<br />Create a presence in relevant places<br />Focus on how you can help others ...
I. Online social network<br />fundfindr.com, Venture dating made easier.<br />
Section I – The Buzz - Summary<br />Defined key terms<br />Reviewed 5 reasons people go online<br />Reviewed dramatic grow...
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Simplifying Social Networking for Small Business Part I

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This is a presentation I recently gave to area entrepreneurs on Simplifying Social Media for Small Business. Unfortunately the upload to slideshare tends to mess up some of the formatting and links.

That said, I hope the content is still useful to you. Enjoy.

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  • While social networking has gone on almost as long as societies themselves have existed, the unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose.Based on the six degrees of separation conceptsocial networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise. In general, here&apos;s how it works: you join one of the sites and invite people you know to join as well. Those people invite their contacts to join, who in turn invite their contacts to join, and the process repeats for each person. In theory, any individual can make contact through anyone they have a connection to, to any of the people that person has a connection to, and so on.
  • Simplifying Social Networking for Small Business Part I

    1. 1. July 2010<br />Social Networking SimplifiedA Small Business Primer<br />A Community Futures Howe Sound Workshop<br />Facilitator: Bret Conkin<br />
    2. 2. Social NetworkingIn Plain English Video<br />
    3. 3. Overview<br />Getting the most from the Workshop<br />Tips for learning/retention<br />Join in!<br />Confidentiality<br />Hand-outs<br />Agenda & Break<br />Network!<br />
    4. 4. About Bret Conkin<br />President, Social Media co. – fundfindr Media Inc.<br />20 year Executive/Entrepreneur (P&G, BC Lottery)<br />Sectors: Retail, Technology, Services, Goods, B2B<br />Brands: Crest, Lotto 6/49, HBC, Beachcomber, Rodney Dangerfield, Tony Robbins, Don Cherry<br />Speaker: Small Business BC, Sales & Marketing Execs Intl, Canadian PR Society, Sauder UBC, SFU<br />Clients: BC Innovation Council, New Ventures BC, Vancouver Enterprise Forum, Angel Forum, New Media BC, Boot Up Labs, Exit Strategies <br />
    5. 5. Workshop Objectives<br />Define Social Networking <br />Examine leading social networking sites<br />Provide relevant examples<br />Examine real challenges you face<br />Help you apply social networking strategies<br />Provide simple resources you actually use<br />Reward you as customers<br />
    6. 6. Agenda<br />Introduction <br />The Buzz about Social Networking<br />Why does it matter to me?<br />Top Social Networks<br />Break - 15 or 30 minutes? <br />Small Business Success Stories<br />Strategies & Tactics<br />Q and A <br />
    7. 7. Entrepreneur Speed Dating<br />Objective: Gather info to Introduce your partner <br />Rules: <br />Only 1 partner speaks at a time<br />Only have 30 seconds …<br />On signal, Ask as many questions as you can<br />Partner provides answers, for 30 seconds <br />Introduce your partner<br />Switch<br />
    8. 8. The Buzz about social networking<br />SECTION I<br />
    9. 9. Section I Learning Outcomes<br />Define Social Networking<br />Define Social Media<br />Review why people go online<br />Examine Social Media Trends<br />Examine Traditional vs. Social media<br />Identify Types of Social Networks<br />
    10. 10. I. Six degrees of Separation<br />
    11. 11. I. Six degrees of Separation<br />The idea that everyone is, at most, six steps away from any other person on Earth.<br />PaulWalk.net<br />
    12. 12. I. Social Networking Definitions<br />Expanding the number of one's business and/or social contacts by making connections through individuals.<br />Whatis.com<br />The use of a website to connect with people who share personal or professional interests, place of origin, education, etc. Dictionary.com<br />
    13. 13. I. Why do people go online?<br />
    14. 14. The 4 Ls<br />1. To Laugh<br />2. To Look<br />
    15. 15. 3. To Learn<br />
    16. 16. 4. To Lounge<br />+5. To Link<br />
    17. 17. I. Social Media In Plain English Video<br />
    18. 18. I. Social Media<br />
    19. 19.
    20. 20. I. Social Media Definitions<br />Media that is created to be shared freely<br />en.wiktionary.org/wiki/social_media<br />Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ...<br />en.wikipedia.org/wiki/<br />Works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.<br />www.capilanou.ca/help/login-page/active-cms/glossary.html
<br />
    21. 21. I. Social Platforms<br />www.mobiad.com<br />
    22. 22. I. Types of Social Sites<br />
    23. 23. I. Trends - Females dominate<br />
    24. 24. I. Social Networking Online vs. Offline<br />Create a presence in relevant places<br />Focus on how you can help others <br />Information, Referral, Buying<br />Seek mutual ground<br />Interests, Challenges<br />Ask “Is there anything I can do for you?”<br />
    25. 25. I. Online social network<br />fundfindr.com, Venture dating made easier.<br />
    26. 26. Section I – The Buzz - Summary<br />Defined key terms<br />Reviewed 5 reasons people go online<br />Reviewed dramatic growth of social sites<br />Examined types of social sites<br />Compared offline vs. online networking<br />
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