Simplifying Social Networking for Small Business Part I

July 2010
Social Networking SimplifiedA Small Business Primer
A Community Futures Howe Sound Workshop
Facilitator: Bret Conkin

Social NetworkingIn Plain English Video

Overview
Getting the most from the Workshop
Tips for learning/retention
Join in!
Confidentiality
Hand-outs
Agenda & Break
Network!

About Bret Conkin
President, Social Media co. – fundfindr Media Inc.
20 year Executive/Entrepreneur (P&G, BC Lottery)
Sectors: Retail, Technology, Services, Goods, B2B
Brands: Crest, Lotto 6/49, HBC, Beachcomber, Rodney Dangerfield, Tony Robbins, Don Cherry
Speaker: Small Business BC, Sales & Marketing Execs Intl, Canadian PR Society, Sauder UBC, SFU
Clients: BC Innovation Council, New Ventures BC, Vancouver Enterprise Forum, Angel Forum, New Media BC, Boot Up Labs, Exit Strategies

Workshop Objectives
Define Social Networking
Examine leading social networking sites
Provide relevant examples
Examine real challenges you face
Help you apply social networking strategies
Provide simple resources you actually use
Reward you as customers

Agenda
Introduction
The Buzz about Social Networking
Why does it matter to me?
Top Social Networks
Break - 15 or 30 minutes?
Small Business Success Stories
Strategies & Tactics
Q and A

Entrepreneur Speed Dating
Objective: Gather info to Introduce your partner
Rules:
Only 1 partner speaks at a time
Only have 30 seconds …
On signal, Ask as many questions as you can
Partner provides answers, for 30 seconds
Introduce your partner
Switch

The Buzz about social networking
SECTION I

Section I Learning Outcomes
Define Social Networking
Define Social Media
Review why people go online
Examine Social Media Trends
Examine Traditional vs. Social media
Identify Types of Social Networks

I. Six degrees of Separation

I. Six degrees of Separation
The idea that everyone is, at most, six steps away from any other person on Earth.
PaulWalk.net

I. Social Networking Definitions
Expanding the number of one's business and/or social contacts by making connections through individuals.
Whatis.com
The use of a website to connect with people who share personal or professional interests, place of origin, education, etc. Dictionary.com

I. Why do people go online?

The 4 Ls
1. To Laugh
2. To Look

3. To Learn

4. To Lounge
+5. To Link

I. Social Media In Plain English Video

I. Social Media

I. Social Media Definitions
Media that is created to be shared freely
en.wiktionary.org/wiki/social_media
Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ...
en.wikipedia.org/wiki/
Works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.
www.capilanou.ca/help/login-page/active-cms/glossary.html 

I. Social Platforms
www.mobiad.com

I. Types of Social Sites

I. Trends - Females dominate

I. Social Networking Online vs. Offline
Create a presence in relevant places
Focus on how you can help others
Information, Referral, Buying
Seek mutual ground
Interests, Challenges
Ask “Is there anything I can do for you?”

I. Online social network
fundfindr.com, Venture dating made easier.

Section I – The Buzz - Summary
Defined key terms
Reviewed 5 reasons people go online
Reviewed dramatic growth of social sites
Examined types of social sites
Compared offline vs. online networking

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Simplifying Social Networking for Small Business Part I

by Bret Conkin on Aug 08, 2010

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Simplifying Social Networking for Small Business Part I — Presentation Transcript