Simplifying Social Networking for Small Business Part I
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Simplifying Social Networking for Small Business Part I



This is a presentation I recently gave to area entrepreneurs on Simplifying Social Media for Small Business. Unfortunately the upload to slideshare tends to mess up some of the formatting and links. ...

This is a presentation I recently gave to area entrepreneurs on Simplifying Social Media for Small Business. Unfortunately the upload to slideshare tends to mess up some of the formatting and links.

That said, I hope the content is still useful to you. Enjoy.



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  • While social networking has gone on almost as long as societies themselves have existed, the unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose.Based on the six degrees of separation conceptsocial networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise. In general, here's how it works: you join one of the sites and invite people you know to join as well. Those people invite their contacts to join, who in turn invite their contacts to join, and the process repeats for each person. In theory, any individual can make contact through anyone they have a connection to, to any of the people that person has a connection to, and so on.

Simplifying Social Networking for Small Business Part I Simplifying Social Networking for Small Business Part I Presentation Transcript

  • July 2010
    Social Networking SimplifiedA Small Business Primer
    A Community Futures Howe Sound Workshop
    Facilitator: Bret Conkin
  • Social NetworkingIn Plain English Video
  • Overview
    Getting the most from the Workshop
    Tips for learning/retention
    Join in!
    Agenda & Break
  • About Bret Conkin
    President, Social Media co. – fundfindr Media Inc.
    20 year Executive/Entrepreneur (P&G, BC Lottery)
    Sectors: Retail, Technology, Services, Goods, B2B
    Brands: Crest, Lotto 6/49, HBC, Beachcomber, Rodney Dangerfield, Tony Robbins, Don Cherry
    Speaker: Small Business BC, Sales & Marketing Execs Intl, Canadian PR Society, Sauder UBC, SFU
    Clients: BC Innovation Council, New Ventures BC, Vancouver Enterprise Forum, Angel Forum, New Media BC, Boot Up Labs, Exit Strategies
  • Workshop Objectives
    Define Social Networking
    Examine leading social networking sites
    Provide relevant examples
    Examine real challenges you face
    Help you apply social networking strategies
    Provide simple resources you actually use
    Reward you as customers
  • Agenda
    The Buzz about Social Networking
    Why does it matter to me?
    Top Social Networks
    Break - 15 or 30 minutes?
    Small Business Success Stories
    Strategies & Tactics
    Q and A
  • Entrepreneur Speed Dating
    Objective: Gather info to Introduce your partner
    Only 1 partner speaks at a time
    Only have 30 seconds …
    On signal, Ask as many questions as you can
    Partner provides answers, for 30 seconds
    Introduce your partner
  • The Buzz about social networking
  • Section I Learning Outcomes
    Define Social Networking
    Define Social Media
    Review why people go online
    Examine Social Media Trends
    Examine Traditional vs. Social media
    Identify Types of Social Networks
  • I. Six degrees of Separation
  • I. Six degrees of Separation
    The idea that everyone is, at most, six steps away from any other person on Earth.
  • I. Social Networking Definitions
    Expanding the number of one's business and/or social contacts by making connections through individuals.
    The use of a website to connect with people who share personal or professional interests, place of origin, education, etc.
  • I. Why do people go online?
  • The 4 Ls
    1. To Laugh
    2. To Look
  • 3. To Learn
  • 4. To Lounge
    +5. To Link
  • I. Social Media In Plain English Video
  • I. Social Media
  • I. Social Media Definitions
    Media that is created to be shared freely
    Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ...
    Works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.

  • I. Social Platforms
  • I. Types of Social Sites
  • I. Trends - Females dominate
  • I. Social Networking Online vs. Offline
    Create a presence in relevant places
    Focus on how you can help others
    Information, Referral, Buying
    Seek mutual ground
    Interests, Challenges
    Ask “Is there anything I can do for you?”
  • I. Online social network, Venture dating made easier.
  • Section I – The Buzz - Summary
    Defined key terms
    Reviewed 5 reasons people go online
    Reviewed dramatic growth of social sites
    Examined types of social sites
    Compared offline vs. online networking