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Crowdfunding for Non-ProfitsBret Conkin – FundRazr CMO
Bret ConkinCMO @FundRazr, former Stanley Park Ecology SocietyBoard member, T-Bird Alumnus, Curious George, coach,teacher, ...
Quick Survey3 Copyright © 2013 FundRazr.Com - Confidential
All Non-profits Need Money4 Copyright © 2013 FundRazr.Com - Confidential
Crowdfunding Can Help5 Copyright © 2013 FundRazr.Com - ConfidentialCrowd funding or crowdfunding describesthe collective e...
Four Crowdfunding Models6 Copyright © 2013 FundRazr.Com - ConfidentialGifts Rewards Debt Equity
What’s the Difference?7 Copyright © 2013 FundRazr.Com - Confidential
I Care Because?8 Copyright © 2013 FundRazr.Com - Confidential
Lots Of Money9 Copyright © 2013 FundRazr.Com - Confidential
Biggest Myth # 111 Copyright © 2013 FundRazr.Com - Confidential
12 Copyright © 2013 FundRazr.Com - Confidential
?
Good
Too longNot enough activityNot transparent oncampaign progressPray your celebritysponsor doesn’t havea bad day on the jobd...
Biggest Myth # 217 Copyright © 2013 FundRazr.Com - Confidential
Not enough mediaNeed more ‘sprints’More status updatesVolunteer managedcampaign to raisemoney for a gym.Great use of video...
Organizational trustMassive creativityLive-stream telethonCrowd-sourced videosInternational2000+ person Über-fanmanaged cr...
Biggest Myth # 323 Copyright © 2013 FundRazr.Com - Confidential
Stick-N-Find RewardsUltra small Sticker w/ Bluetoothstick on anything and find w/ yourSmart Phone (Apple & Android).Money ...
Perks – Token of Appreciation + Badge25 Copyright © 2013 FundRazr.Com - Confidential
Which Model Is Best?26 Copyright © 2013 FundRazr.Com - Confidential
Rewards - Best Practices1. Enhanced versions of the product• Autographed, deluxe, director’s cut and collector’s editions2...
10 Key Takeaways1. Focus on project not general ask2. Be creative3. Engage a sponsor/matching element4. Tell an inspiratio...
FundRazr.comBret Conkinbret@fundrazr.comTwitter @bretconkin
Crowdfunding for Non-Profits   Net Tuesday Abbotsford
Crowdfunding for Non-Profits   Net Tuesday Abbotsford
Crowdfunding for Non-Profits   Net Tuesday Abbotsford
Crowdfunding for Non-Profits   Net Tuesday Abbotsford
Crowdfunding for Non-Profits   Net Tuesday Abbotsford
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Crowdfunding for Non-Profits Net Tuesday Abbotsford

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An Introduction to Crowdfunding for Nonprofits. Myths, Models, best practices and examples.

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  • How many of you are trying to raise money for a non-profit?
  • Raising sufficientcapital is one of the biggest challenges startups face – you can see how pervasive the problem isAnd why there is so much excitement and so many startups racing into this market
  • Raising sufficientcapital is one of the biggest challenges startups face – you can see how pervasive the problem isAnd why there is so much excitement and so many startups racing into this market
  • Crowdfunding is a huge wave of innovation rolling over the financial world.It is not just about collecting donations for charities.It is changing the way we fund community capital projects and arts projects.And pay for services, buy things, borrow money, sell tickets, and collect fees.And fund startups.
  • Let’s look at some crowdfunding case studies These are here to jumpstart your creativity– not everyone can do these kinds of campaign– but if you think you can– I want to talk with you!Let me tell you a storyCelebrity athleteGrandparent changed family futureAthlete and father vowed to break the cycleVery early in career athlete created FoundationSocial fundraising experimentCapitalize on AFFINITY of fans to raise more moneyThey came to us to try a campaign. The athlete’s name is Tiger Woods.-------Grandparent changed the future course for their family by getting himself through collegeAthlete and his father vowed to use his success to help others break the cycle and change their lives as well.Very early in this career the athlete created a foundation devoted to this cause.They recently wanted to experiment with social fundraising to see if they could take advantage of the AFFINITY of his fans to enroll their friends in helping with the cause.They came to us to try a campaign. The athlete’s name is Tiger Woods.
  • Campaign created using FundRazr.Hosted on a tab on Tiger’s Facebook page.Basic concept - create a “challenge” Fans could sign up to help Tiger raise money for a group of kids to go to college.PrizesImportant points:Check out Facebook rules for contests, promotions and sweepstakes – you need to incorporate them into your terms and conditionsTakeaway: Make sure you follow the Facebook rules on contests – they aren’t hard but they can bite you.
  • Highlight social featuresCustom/personalized page with its own URL –Allows us to track the donations through each person with a minimal effortCelebrity affinityPersonalization quotesActivity streamIndividuals contribution / donationsSocial sharing options
  • 6 WeeksTakeaway: Contrary to some industry expert opinion – you CAN raise money on Facebook!Takeaway: Keep social fundraising campaigns short – they should be sprints, not marathons.Questions?How many of you think “yeah, but I don’t have a celebrity associated with my cause – I can’t do anything like that?”
  • Let’s look local for another example of deep connection.63 restaurant owners, waiters, bartenders, cooks are working together to raise money for a boxing schoolFor disadvantaged youth on Vancouver’s downtown east sideHealthy gang instead of a street gangOwner retiredThey needed some rescue funds.Everyone who is supporting this cause is a volunteer – there are NO staff to make anything happen.
  • They have created a ‘main event’ in the summer and enrolled a bunch of people to participate.A bunch of them have NEVER boxed before.Each one of them customized their FundRazr campaign created by the organizer and added their own photo, text and sometimes their own video message.The campaign organizer used our tools to create a ‘badge’ for each boxer’s campaign and arranged them on a grid on a page on their site. This took us about an hour to create.When someone hovers over a badge, the endorsement message of the boxer shows in a popup along with their Facebook avatar. Clicking on the link opens the campaign page in a lightbox over top of the blog.
  • Featured boxers – one every three daysFuture Shop donated a TV – not a big gift BUT – it will help move the needle on keeping the boxers engaged in raising money beyond the $2000 targetTakeaway: Volunteers can do AMAZING things for you when you trust them
  • We don’t have time for detail but key takeaways are:Takeaway: Fans will do AMAZING things for you when you trust themTakeaway: Be willing to experiment – the crowd will forgive you if you operate in good faith and tell them what you are doing.
  • Donations – hard to do for profit making venturesDebt – hard to do if you don’t already have cash flow
  • Many more applications of crowdfunding appear daily.My name’s Bret and I’m happy to answer your questions now or you can contact me at these coordinates.
  • Transcript of "Crowdfunding for Non-Profits Net Tuesday Abbotsford"

    1. 1. Crowdfunding for Non-ProfitsBret Conkin – FundRazr CMO
    2. 2. Bret ConkinCMO @FundRazr, former Stanley Park Ecology SocietyBoard member, T-Bird Alumnus, Curious George, coach,teacher, fire starter, family guy, broken recreational athlete, …,foodie, whisky nut, wine swine, philosopher, father, friend.@bretconkin facebook.com/bretconkin
    3. 3. Quick Survey3 Copyright © 2013 FundRazr.Com - Confidential
    4. 4. All Non-profits Need Money4 Copyright © 2013 FundRazr.Com - Confidential
    5. 5. Crowdfunding Can Help5 Copyright © 2013 FundRazr.Com - ConfidentialCrowd funding or crowdfunding describesthe collective effort of individuals whonetwork and pool their money, usually viathe Internet, to support efforts initiated byother people or organizations
    6. 6. Four Crowdfunding Models6 Copyright © 2013 FundRazr.Com - ConfidentialGifts Rewards Debt Equity
    7. 7. What’s the Difference?7 Copyright © 2013 FundRazr.Com - Confidential
    8. 8. I Care Because?8 Copyright © 2013 FundRazr.Com - Confidential
    9. 9. Lots Of Money9 Copyright © 2013 FundRazr.Com - Confidential
    10. 10. Biggest Myth # 111 Copyright © 2013 FundRazr.Com - Confidential
    11. 11. 12 Copyright © 2013 FundRazr.Com - Confidential
    12. 12. ?
    13. 13. Good
    14. 14. Too longNot enough activityNot transparent oncampaign progressPray your celebritysponsor doesn’t havea bad day on the jobduring the campaign.Video invitationPrizes / buzzFan affinity
    15. 15. Biggest Myth # 217 Copyright © 2013 FundRazr.Com - Confidential
    16. 16. Not enough mediaNeed more ‘sprints’More status updatesVolunteer managedcampaign to raisemoney for a gym.Great use of videoPrizes from sponsorIndividual effortFun!80,000+$
    17. 17. Organizational trustMassive creativityLive-stream telethonCrowd-sourced videosInternational2000+ person Über-fanmanaged crowdfundingmulti-media campaignGreat sponsorshipsThanked EVERY donorDaily contestsMatching donationsHuge authenticity1,000,000+$Cost: ZERO!
    18. 18. Biggest Myth # 323 Copyright © 2013 FundRazr.Com - Confidential
    19. 19. Stick-N-Find RewardsUltra small Sticker w/ Bluetoothstick on anything and find w/ yourSmart Phone (Apple & Android).Money Raised: $931,970Goal: $70,000Perks:1. $65 Early Bird - 4 Stick-N-FindBluetooth Stickers (will sell for$89.95 retail)2. $90 Early Bird - 6 Stick-N-Find3. $150 Early Bird - 10 Stick-N-Find
    20. 20. Perks – Token of Appreciation + Badge25 Copyright © 2013 FundRazr.Com - Confidential
    21. 21. Which Model Is Best?26 Copyright © 2013 FundRazr.Com - Confidential
    22. 22. Rewards - Best Practices1. Enhanced versions of the product• Autographed, deluxe, director’s cut and collector’s editions2. Swag• Posters, stickers, t-shirts, caps etc. that commemorate a project3. Make backers part of product• Allow backers to be a character within the narrative, soundtrack or action1. Opps to affect project’s outcome• Allow backers to suggest how stories develop, what’s included in finishedpackage or featured subjects or locations2. Give contributor credits• Thank backers publicly within the product itself (liner notes, book orgame credits) or shout-outs (social media)3. Exclusive access• Meet/interact with creative team behind projects, or related notables (e.g.actors, directors, musicians, artists)
    23. 23. 10 Key Takeaways1. Focus on project not general ask2. Be creative3. Engage a sponsor/matching element4. Tell an inspirational story (beneficiary)5. Line up first donations for momentum(visibility)6. Target 30-45 day campaign7. Set realistic goal8. Consider perks to offset donor fatigue9. Thank donors publicly10. Promote, promote, promote28 Copyright © 2013 FundRazr.Com - Confidential
    24. 24. FundRazr.comBret Conkinbret@fundrazr.comTwitter @bretconkin
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