Collaboration Culture: Increasing Enterprise Social User Adoption

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Implementing social tools to better engage employees and foster collaboration is quickly becoming the norm. But implementation is just half of the equation. The real challenge lies in making sure end-users adopt the new technology and use it proficiently to collaborate and drive results.

Check out this presentation to see what steps enterprise organizations are taking to ensure their collaboration goals are met. Hint, it includes a collaboration adoption roadmap.

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Collaboration Culture: Increasing Enterprise Social User Adoption

  1. 1. INCREASING ENTERPRISE SOCIAL USER ADOPTION
  2. 2. Copyright © 2014 Rightpoint | Proprietary and Confidential 2 TABLE OF CONTENTS 1 What’s a Collaboration Goal? 2 Best Practices 3 The Collaboration Ecosystem 4 Aligning to Business Strategy 5 A Successful Enterprise Approach
  3. 3. Copyright © 2014 Rightpoint | Proprietary and Confidential 3 NEWS FLASH: IT’S NOT ABOUT TECHNOLOGY
  4. 4. Copyright © 2014 Rightpoint | Proprietary and Confidential 4 Collaboration Goal: Develop a purposeful social collaboration approach that unleashes the power of the organization’s people and knowledge and helps form a “culture of collaboration”.
  5. 5. Copyright © 2014 Rightpoint | Proprietary and Confidential 5 BEST PRACTICES: DEFINE COLLABORATION GOALS Enable global intranet to be a model for how best to manage and grow collaborative communities that meet clearly defined business goals. • Lead by example – influence the company’s behavior and culture by making collaboration a regular practice, not an isolated incident. • Enable the global intranet to leverage collaboration to: • Drive innovation for products and capabilities • Energize decision making by putting together the right information with the right experts • Accelerate the spreading of new ideas
  6. 6. Copyright © 2014 Rightpoint | Proprietary and Confidential 6 BEST PRACTICES TO DRIVE ADOPTION Collaborating using social tools is often a behavior change for an organization. A thoughtful communication plan will help prepare your users and drive fast adoption. Pre-launch Ideas 1. Create multi-channel communication plan 2. Conduct Collaboration Adoption Strategy Workshop 3. Define the core goals for end-user participation and create an incentive program 4. Create an idea generation initiative 5. Enable sponsors and champions to build buy-in and enlist participation 6. Send teaser emails to end-users to create buzz and awareness Launch Ideas 1. Create a focused contest 2. Disseminate Trivia to create engagement 3. Implement Gamification/Badging Program 4. Incorporate a “No Email Day” into the Launch 5. Celebrate great use, encourage users, address frequent questions Ongoing Ideas 1. Conduct Listening Tours to guide the Communities–based on feedback and observation, provide gentle guidance to drive the right behaviors 2. Celebrate Success–share great use cases, quotes, etc. to show value and drive the right behaviors 3. Disseminate “Tips of the Week” via different channels 4. Conduct User Experience Testing
  7. 7. Copyright © 2014 Rightpoint | Proprietary and Confidential 7 “WHAT DOES COLLABORATION MEAN TO YOU?” Openness, curiosity and a strong belief that working together leveraging own and other's experiences will get to a better end result faster The ability to share, listen and learn from others, to be open to ideas and allow others to build on your ideas. Something created by working equally with another or others whilst displaying the right behaviors Collaboration is a technology-enabled way of working that supports structured and ad-hoc teams of local and dispersed people to work together to increase productivity and speed-to-market Building and creating together towards a common objective; sharing knowledge and ideas without expectation Working together, sharing ideas, co-creating solutions /opportunities Joint problem- solving, leveraging the unique talents, abilities and strengths of our diverse assets Leveraging all available information available through INTERACTION
  8. 8. Copyright © 2014 Rightpoint | Proprietary and Confidential 8 Collaboration is the act of people working together to achieve a common goal, with shared responsibility and where all benefit.
  9. 9. Copyright © 2014 Rightpoint | Proprietary and Confidential 9 DISCUSSION: COLLABORATION DEFINED • Collaboration – the People—working with others towards a common outcome freely sharing ideas, information and experiences • versus Communication – the exchange of information to achieve better understanding • Knowledge Management – the Data–a repository or central location to store, search and find documents and information • Enterprise Social Network – the Connector–technology and tools used to enable connection and collaboration between people 10 min.
  10. 10. Copyright © 2014 Rightpoint | Proprietary and Confidential 10 THE COLLABORATION ECOSYSTEM Demand Management Investment Strategic Alignment Awareness / Adoption Policy Definition Communication Process Objectives People Technology Collaboration Corporate/ Strategic Audience Enablement (governance) Telecom Knowledge Mgt Activities Social / Community / web 2.0 Enablement (Governance) Teams Operations Change Integration Business Strategy Corporate Values Business Outcomes Communicate Co-create Innovate Share Connect / Network Idea Management Issue Resolution Knowledge Management Needs Behaviors Preferences Interactions Experiences Enterprise-wide Functional / Business Unit Departmental / Team Executive Modeling Change Agents Early Adopters Resisters Training Profiles Blogs Wikis Polls Forums Gamification Executive Oversight (steering team) Strategic (program leadership & enablement) Tactical (program execution) Executive Sponsors Enterprise Support Community Management/Moderation IT Daily Job Function Intra-departmental Inter-departmental Enterprise-wide Collaboration Knowledgebase Team / Project Sites & Workspaces Workflow / Routing Phone Mobile Video Conference Audio Conference Fax Community Management Moderation Measurement Content Online Whiteboards Web Conference Desktop Sharing Surveys RSS Email Search Contests Ideas Q&A Video Micro-blog
  11. 11. Copyright © 2014 Rightpoint | Proprietary and Confidential 11 USER ADOPTION Potential collaboration users across the organization are at varied stages of adoption holding on committing TIME ATTITUDE Positive Negative resisting exploring
  12. 12. Copyright © 2014 Rightpoint | Proprietary and Confidential 12 COLLABORATION: THE TIPPING POINT Experimental Proliferation To reach the next level, the organization must begin considering collaboration in a more holistic way: • Actively promote awareness across the organization • Form effective guidelines to maximize the effectiveness of people, processes and technology • Make the need to share—not just the need to know—a driving force in the culture
  13. 13. ALIGNING TO BUSINESS STRATEGY Business Objectives & Collaboration Objectives
  14. 14. Copyright © 2014 Rightpoint | Proprietary and Confidential 14 THE COLLABORATION ECOSYSTEM Demand Management Investment Strategic Alignment Awareness / Adoption Policy Definition Communication Process Objectives People Technology Collaboration Corporate/ Strategic Audience Enablement (governance) Telecom Knowledge Mgt Activities Social / Community / web 2.0 Enablement (Governance) Teams Operations Change Integration Business Strategy Corporate Values Business Outcomes Communicate Co-create Innovate Share Connect / Network Idea Management Issue Resolution Knowledge Management Needs Behaviors Preferences Interactions Experiences Enterprise-wide Functional / Business Unit Departmental / Team Executive Modeling Change Agents Early Adopters Resisters Training Profiles Blogs Wikis Polls Forums Gamification Executive Oversight (steering team) Strategic (program leadership & enablement) Tactical (program execution) Executive Sponsors Enterprise Support Community Management/Moderation IT Daily Job Function Intra-departmental Inter-departmental Enterprise-wide Collaboration Knowledgebase Team / Project Sites & Workspaces Workflow / Routing Phone Mobile Video Conference Audio Conference Fax Community Management Moderation Measurement Content Online Whiteboards Web Conference Desktop Sharing Surveys RSS Email Search Contests Ideas Q&A Video Micro-blog
  15. 15. Copyright © 2014 Rightpoint | Proprietary and Confidential 15 Collaboration is the act of people working together to achieve a common goal, with shared responsibility and where all benefit.
  16. 16. Copyright © 2014 Rightpoint | Proprietary and Confidential 16 Maintain alignment to the issues/goals that are important to the organization (as defined by senior management) 1
  17. 17. Copyright © 2014 Rightpoint | Proprietary and Confidential 17 Establish community/collaboration goals that provide clarity of intended action. (but don’t overdo it) 2
  18. 18. Copyright © 2014 Rightpoint | Proprietary and Confidential 18 1 2 A SUCCESSFUL ENTERPRISE APPROACH Marries these two collaboration pillars: Tactical flexibility to achieve specific collaboration objectives drive business value Alignment to the overarching business strategy + =
  19. 19. Copyright © 2014 Rightpoint | Proprietary and Confidential 19 Define Create Personas & User Requirements Discover Conduct Stakeholder Workshop Design Create Collaboration Adoption Strategy Develop Create Roadmap Deploy Execute Roadmap 1 Roadmap 2 3 4 5 To create a customized collaboration adoption roadmap, contact: Ross Freedman Co-founder, Rightpoint rfreedman@rightpoint.com 312.920.8393
  20. 20. CHICAGO 29 North Wacker Drive 4th Floor Chicago, IL 60606 Ph 312.920.8383 DENVER 1045 Lincoln Street Suite 204 Denver, CO 80203 Ph 720.330.3000 DETROIT 43155 Main Street #2212C-2 Novi, MI 48375 Ph 248.255.4175 THANK YOU

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