Inman Connect
My time in San Fran
Things I Learned
• Marketing Best Practices (Mainly
Digital)
• Cool Apps
• Strategy
• Real Estate is Boring
Slowing down is actually the
same as STOPPING
innovation. Keep learning new
skills.
The best open rate for emails
is at 7am on Saturday
mornings.
Need a good calendar app?
Tempo Ai is one of the best
Refresh is the perfect app for
networking. Great for realtors
and marketers 
Digital isn’t going away.
The Right Medium
• The medium is the message
• Co-evolve the medium and its message
and the product and its context
• Expe...
Uberfication means bridging
the gap between consumer
and product
Social Media
• When social media is no longer a shiny
object how does it actually MATTER to
your business?
• Make an impac...
Find Your Niche
• Social accounts need a mission. Who
are your people.
• What are you sharing? Does it serve
that audience...
CONTENT IS KING
• Blend content with lifestyle information
AND your information
• Show what you know AND your
community
• ...
Cont.
• Everything is connected
• People want control
• Create the BEST consumer experience
you can
• Actively create the ...
….
• Content marketing helps a company
stay TOP OF MIND, so when the
consumer is ready to buy, they turn to
you without be...
And Some More
• Solve people’s problems. Don’t just
solve for their happiness, solve for their
success
• Your marketing ma...
Helpful is the new viral
If you have a good enough
piece of content, THAT
becomes the influencer
Social Influencers
• Influence (is) PROVIDE attention and value
to others
• Be generous. The more you give, the more
you g...
Remarkable is the new
“business as usual”
Listen, Learn, Care, Serve
Your Followers
• Everything is about the audience
• Are you attracting the right following?
• You need people who love how...
In marketing, you want to
have as much information as
possible. A lack of information
slows down marketing.
Analytics
• Provide context to your data=
knowledge
• Pulling analytics is a great way to
enhance your consumer experience...
Something happens when
traditional thinking stops and
innovative thinking takes over,
change.
Consumer Experience
• It STARTS with the consumer
• Mobile is causing a major shift in the
consumer experience
• User expe...
Focus.
• Are you trying “every” possible tactic on
FB to generate leads? Knock it off and
get focused
• If you are in doub...
The Brand.
• What fuels your brand?
• Do you trust them?
• Are they excellent at what they do?
• Do they care about me?
• ...
“We partnerwith people that
we feel are brand right for us”
Change people’s hearts,
minds, and actions.
Enchantment.
-Guy Kawasaki
Enchantment
• Always default to yes. How can I help you?
• The eyes are the key to a great smile. (No
more botox)
• Become...
Canva is amazing.
For all of the “amateur” graphic
designers of course
See?
You aren’t in competition with
your competition, you are in
competition with your
customer’s “online time”
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Mary Cate Shares San Francisco

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Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.

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Mary Cate Shares San Francisco

  1. 1. Inman Connect My time in San Fran
  2. 2. Things I Learned • Marketing Best Practices (Mainly Digital) • Cool Apps • Strategy • Real Estate is Boring
  3. 3. Slowing down is actually the same as STOPPING innovation. Keep learning new skills.
  4. 4. The best open rate for emails is at 7am on Saturday mornings.
  5. 5. Need a good calendar app? Tempo Ai is one of the best
  6. 6. Refresh is the perfect app for networking. Great for realtors and marketers 
  7. 7. Digital isn’t going away.
  8. 8. The Right Medium • The medium is the message • Co-evolve the medium and its message and the product and its context • Experiment to find new mediums • Think about how to get your innovative product out to your customers in innovative ways.
  9. 9. Uberfication means bridging the gap between consumer and product
  10. 10. Social Media • When social media is no longer a shiny object how does it actually MATTER to your business? • Make an impact on your business with social media • You CAN source leads on social media. Super valuable content + landing pages = conversions
  11. 11. Find Your Niche • Social accounts need a mission. Who are your people. • What are you sharing? Does it serve that audience? Does it serve that mission? • Every social account should have a mission, and then sharing content is easy.
  12. 12. CONTENT IS KING • Blend content with lifestyle information AND your information • Show what you know AND your community • People want to know EVERYTHING • People want hyperlocal information
  13. 13. Cont. • Everything is connected • People want control • Create the BEST consumer experience you can • Actively create the context for your consumers to understand how your idea fits into their lives
  14. 14. …. • Content marketing helps a company stay TOP OF MIND, so when the consumer is ready to buy, they turn to you without being forced • People want to see THEMSELVES in YOUR work. NOT YOU • Build trust, credibility, & goodwill client | presentation
  15. 15. And Some More • Solve people’s problems. Don’t just solve for their happiness, solve for their success • Your marketing materials should be what people would pay you for • What marketing content will your customers THANK you for? • Be USEFUL in every update
  16. 16. Helpful is the new viral
  17. 17. If you have a good enough piece of content, THAT becomes the influencer
  18. 18. Social Influencers • Influence (is) PROVIDE attention and value to others • Be generous. The more you give, the more you get. • Build relationships • Take some time to help the influencer first • Show people you are promoting THEIR stuff • If you are mentioned anywhere- reciprocate! • Influence has completely inverted with social media. Provide value to others. Shine attention to others
  19. 19. Remarkable is the new “business as usual”
  20. 20. Listen, Learn, Care, Serve
  21. 21. Your Followers • Everything is about the audience • Are you attracting the right following? • You need people who love how much you helped them • Know how these people are thinking about your industry. That drives every decision about what to share • TREAT THE FOLLOWERS YOU HAVE AMAZINGLY
  22. 22. In marketing, you want to have as much information as possible. A lack of information slows down marketing.
  23. 23. Analytics • Provide context to your data= knowledge • Pulling analytics is a great way to enhance your consumer experience • Don’t just look at vanity metrics (impressions & reach). Measure what you are actually trying to accomplish (leads & conversions)
  24. 24. Something happens when traditional thinking stops and innovative thinking takes over, change.
  25. 25. Consumer Experience • It STARTS with the consumer • Mobile is causing a major shift in the consumer experience • User experience creates business opportunities • Create true synergy with the consumer…make it WE centric not ME • Customer’s expect “frictionless” transactions
  26. 26. Focus. • Are you trying “every” possible tactic on FB to generate leads? Knock it off and get focused • If you are in doubt, don’t do it. • We are constantly obsessed with the next “big” thing. Focus on where you are. • Don’t fear technology • When you are starving, everything looks good.
  27. 27. The Brand. • What fuels your brand? • Do you trust them? • Are they excellent at what they do? • Do they care about me? • As the world gets smaller, branding is more important than ever. • People buy from people • Brands are made up of people. The people are the entire point.
  28. 28. “We partnerwith people that we feel are brand right for us”
  29. 29. Change people’s hearts, minds, and actions. Enchantment. -Guy Kawasaki
  30. 30. Enchantment • Always default to yes. How can I help you? • The eyes are the key to a great smile. (No more botox) • Become a baker, not an eater. • Baker’s do not see other people’s gains as their loss • Accept others for what they are • Enchant ALL of the influencers • If all else fails, get on your knees
  31. 31. Canva is amazing. For all of the “amateur” graphic designers of course
  32. 32. See?
  33. 33. You aren’t in competition with your competition, you are in competition with your customer’s “online time”

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